January 2011

We are very excited to introduce another product to the ExchangeDefender outbound network:

Outbound JR is a new highly-redundant high-speed outbound SMTP network designed to quickly deliver automated messages and system notifications.

The way email is sent and processed has changed over the years as we have become more dependent on it. It is used for conversations, receipts, marketing, monitoring, file sharing and more. The more that people rely on a communication system the more attractive it becomes for spammers and hackers – and SPAM filters that serve to protect those networks.

In the recent years we have seen many email providers adopt an “IP Reputation List” process of filtering SPAM. Protocols such as DCC, Pyzor, Razor and other checksum houses monitor the volume of real mail coming from systems and adjust their SPAM scores according to the likelihood that the message is SPAM. If we only receive SPAM from one IP address we are more likely to believe that the next message will be SPAM as well, so additional scrutiny is placed by organizations that by design don’t trust one another over SMTP.

Technical jargon aside, it has become impossible to assure quick delivery of real mail when it’s accompanied by all the legitimate junk: marketing, newsletter subscriptions, out of office responses, read mail receipts, delivery notifications, etc. Organizations that insist on sending automated notifications at the same time as they carry on regular conversations impact their reputation and can often cause false positives to happen.

The Solution

ExchangeDefender is now offering Outbound JR as an additional gateway for automated mail. This way you can send your notification and system management mail through a different gateway and help improve the IP reputation. By enabling our partners to help clients tie in their systems to the proper way of email delivery, we hope we can improve everyone’s email experience.

What can I not use it for?

You may not use this system for anything that violates our AUP. Outbound JR is not a system that can be used for unsolicited email, junk mail, viruses or any other violation of our Acceptable Use Policy or Terms of Service.

What can I use it for?

You can use Outbound JR if you need to send:

  • Out of office responses
  • Delivery receipts, read receipts, postmaster notifications
  • High volume email services for network monitoring (Kaseya, LPI, etc) or support ticket notifications (Shockey Monkey, ConnectWise)
  • High volume receipts, mailing lists, distribution groups, web site notifications, event invitations, etc.

Great, what else do I need to know?

First, the implementation. Just change your outbound SMTP relay to outbound-jr.exchangedefender.com

You will notice that this is a redundant network and it is designed for speed. You will still be able to send encrypted email through it and use all the functionality of ExchangeDefender with the exception of LiveArchive archiving of outbound mail. Your inbound mail will still be archived free of charge with LiveArchive, but your outbound mail will not.

This is the compromise we had to make in order to make the system lightning fast.

What now?

Evaluate your usage patterns and start moving your clients to outbound-jr.

We will start contacting our partners that will have to move to this system if they are sending a lot of automated messages or marketing mail to this new system.

We believe this new addition to our portfolio will help our clients with the choice of being able to route system notifications, marketing messages as well as human-to-human email more efficiently.

Thank you for using ExchangeDefender!

Oh, by the way – it’s free. Enjoy!

Vlad Mazek, MCSE
CEO, Own Web Now Corp

The entire United States is snowed in, with the exception of Florida which is experiencing drought and wildfires. On the other side of the world, east coast of Australia is expecting major floods. No matter where you live, the weather is trying to get in a way of work.


Just because the weather is not cooperating does not mean you are down. All it takes is a lot of planning a few tips and tricks and some process. Join us for an hour of success stories and secrets our partners have shared with us about how their services have helped their clients continue working.

Thursday, January 13th, 1 PM EST


Is this just a major pitch for ExchangeDefender? Not really – naturally we spend most of our time talking to our partners about ExchangeDefender and how it helps them manage and plan for unforeseen events such as the ones caused by the weather. Reality is that regardless of the disaster, some common sense practices can put you at a major advantage and most of those practices are developed when you go through an outage.

We want to share some of the ideas, tips and tricks – along with some forms and promotional collateral – that has made us and our partners successful.

But since you asked about ExchangeDefender…

We have two really popular pieces in ExchangeDefender that our partners win deals with over and over again.

LiveArchive is an Exchange 2010 replica server that sits in our data center and replicates all inbound and outbound mail in a spare Exchange 2010 mailbox that your clients can access at any time. When their servers go down or Outlook crashes, they can just login at https://livearchive.exchangedefender.com and continue working. Best part – no maintenance! The LiveArchive is always on, no configuration or management needed. More info.

FailPOP is new for 2011 and built on a massive POP3/IMAP/SSL infrastructure. It’s created when you add ExchangeDefender users and they are provisioned at the time the account is created. When disaster strikes all you have to do is power on your profile and it becomes your new mail server – all free and built into ExchangeDefender. I know you may wonder: But isn’t LiveArchive better? It depends. LiveArchive has up to a year of your users mail already on and is powered by Microsoft OWA 2010. But FailPOP can be used for extended outages and accessed quickly and easily from mobile devices as well as desktop software without using webmail. More info.

The biggest part of our partners success is not ExchangeDefender – it’s planning the implementation and educating clients on how to take advantage of it. Tomorrow, we hope to share some of the tips and tricks with you.

Please sign up for the webinar and we’ll email you the collateral: https://www1.gotomeeting.com/register/641992257

The recording will be posted here shortly after the webcast but since you’re snowed in – we’ll do our best to entertain you and keep you warm!