At ExchangeDefender, we are unique just like our clients. Our team members are all from different nationalities, backgrounds, and expertise.
We do not aim to offend or demoralize any individual or groups, unless they are spammers or hackers. 🙂
Some of the industry standard terms used in the backend, that have been part of IT for decades, may sound offensive to clients in the modern workplace. Non-technical clients who are not accustomated to traditional IT terms are rightfully shocked when they see terms like “master-slave replication”, “whitelist”, and other similar racially sensitive wording.
SPAM filtering and email security should not be offending our clients so we’ve gone through an audit of our web site, our portals, our mobile apps, and our backend in an effort to rephrase some of the industry terms that may be offensive.
Our client base has changed over the past 24 years, (our services are predominantly used by non-technical staff) and this was a part of our larger effort to make ExchangeDefender more user-friendly.
We want to make our services more accessible for users that have never used ExchangeDefender, or an enterprise security software; you will see fewer IT acronyms. Instead, we’re rephrasing our services to sound like spoken English, for example: To block senders from sending you SPAM you will now add their address to a “Block list”.
The most profitable ExchangeDefender solutions for 2021 will certainly not surprise you. Most of us have had to change how we work, and where we work from, because of the covid-19 pandemic. These special circumstances have caused an increase in demand for some IT solutions over others. Our recent survey data shows that our top three most profitable solutions this year focus on data security, and business continuity.
ExchangeDefender PRO is our pride and joy of our entire service portfolio. It provides clients with advanced email security that protects their organization. ExchangeDefender PRO is compatible with all major email service providers, including Outlook and G-suite for business. Email-borne threats like SPAM, viruses, malware, phishing, spoofing, and more are prevented by our all-in-one email protection. 70% of our partners this year have indicated that selling email security features, like SPAM filtering, and Anti-Virus has made their IT business profitable.
Keeping company, and client data safe has become the forefront of security solutions this year. Hackers are on the rise, and the need to secure information is more critical now than ever. ExchangeDefender Corporate Encryption is the second best-selling solution in our service portfolio this year. Encryption enables businesses to encrypt emails simply, and share documents safely from a secure portal, or inside of Outlook with a one-click encrypt option. A whopping 83% of our partners noted in the survey that they are currently selling ExchangeDefender Encryption, or have recently added the service to their MSP business.
Our rising star, Live Archive has been voted ‘rookie of the year’ for its email continuity benefits. ExchangeDefender Live Archive provides organizations with email outage protection, the ability to send and receive email during a service outage. The market demand has skyrocketed for businesses that require that company email be available at all times. The continuity solution is always on, provides real-time archiving, and includes up to one year of rolling storage. Partners took advantage of the high demand, and saw an increase of new clients ready to pay for the ability to prevent email outages as they work from home. The shocking low price for the service made it a no-brainer for businesses who need to keep their organization sending and receiving email without interruption.
We are stepping up our game when it comes to ExchangeDefender support, making it faster and easier to get answers and support when you need it, how you need it.
It’s no secret that we’ve spent most of our Covid-19 time improving the user experience and making our products and services easier to use, manage, and support. We’ve upgraded documentation, our portals, our web sites, and even created automated troubleshooting apps that help you fix issues without waiting on or dealing with support.
Starting Wednesday, October 6th, 2021 the support experience will change for the better as well. Our primary goal with this update is to speed up the resolution time (time between problem being reported and it being fixed). We’re trying to create a more predictable and flexible way getting help from us regardless of how technical you are.
Over 80% of our support requests are answered by pointing users to documentation. With that in mind, we’ve redesigned the process to better identify the service, issue, and the user that is experiencing the problem. The system automatically reviews everything as you’re opening the ticket and advises if there are known issues with your account/configuration, and provides links to documentation and fixes. We expect this to be very popular with our growing service providers (we’ll train your staff for you!)
If everything appears to be correct (we cannot replicate the issue remotely and the issue is on the client device or network that we do not have access to), the ticket process will immediately ask for additional collateral and troubleshooting info. The goal here is to collect enough information to get the issue addressed right away instead of going back and forth.
We also tried to strike a balance across our client base when it comes to technical expertise and urgency. If you have a problem that is urgent and you want us to drop everything to help you – we can do it! If you’re not very technical, or not in a rush, or don’t have the time to do diagnostics – we can help.
We’re been quite busy during Covid-19 lock/slow-down and we wanted to do something to improve the experience and quality of our technical support. The new system puts you in control of the support. You choose how urgent the issue is, how much diagnostic information you provide, and the service level you need. We’re going for a win-win with this release: giving you more control, more access, more flexibility, more documentation – and a faster resolution time for the end user.
As you have noticed, DMARC is quickly becoming a requirement for reliable email delivery. On November 1st, 2021 the ExchangeDefender network will only relay and support domain names in compliance with DMARC requirements. These standards help address the risk of having the domain hijacked, used in a phishing campaign, and destroyed sender reputation.
The process takes less than 5 minutes (it’s just two DNS records) and it will make sure your mail doesn’t bounce or end up in Junk.
If you know what you’re doing, here is a quick guide:
If you would like us to do it for you, please submit your request:
For more info, please see below:
Webinar: New Email Authorization Standards (20 min)
P.S. Now would also be a great time to review your user accounts and confirm everything is correct. After November 1st, we will only be able to relay mail for known users and domains that pass DMARC (SPF + DKIM) validation.
Our marketing team has just released a collection of digital assets made specifically for our ExchangeDefender partners. The new marketing collateral was created to provide our clients an easy way to promote Exchangedefender services online, particularly via their social media channels.
What is a digital asset?
A digital asset is Marketing’s fancy way of saying “any design that is in digital format”. Digital assets are created electronically, and come with a right to use, this means you can share them at your discretion. The top five most common types of digital assets are images, PDFs, videos, presentations, graphics, and audio files.
The collection of social media posts is available on our Marketing page, and is free of charge. Further, on this page – you’ll find tons of marketing collateral that is ready to be downloaded immediately. Each of our solutions has a data sheet available that provides an overview of the service for you to share with your clients. Additionally, if you would like to have your marketing collateral branded with your own company logo, you can submit a marketing request.
How to use
There are plenty of ways to share the new social media posts. We have taken all of the hard work out of promoting our services via facebook, twitter, linkedin, instagram and more! You can see from our own facebook page (@exchangedefender) that we share these types of posts every day. We also use these designs inside of our newsletters to highlight particular services, or features. (ExchangeDefender uses constant contact for email newsletters, you can also use mailchimp as well to accomplish the same thing.)
Another way to use our digital collateral is via text message. If you use sms texting, like ExchangeDefender SMS Proxy you can instantly send an SMS with an image post. Sharing these posts via text will assure you that your client has seen the information you sent. (About 90% of people open their text messages within just a few minutes.)
Ready to get started? Here’s what to do next:
To start posting, please visit www.exchangedefender.com/marketing and navigate to the “Digital Assets” section of the page. To download, simply select the file, and it will automatically download. You should be able to locate these files on your computer in the downloads folder.
The average sales process for B2B contains seven steps – from prospecting and targeting, to presenting services, to finally landing the sale. Here at ExchangeDefender, we completely understand how tricky the sales process can be. We created Starter Kits for each of our solutions to help our new partners get started as quick as possible. As part of our onboarding, we offer every MSP partner access to our complimentary starter guides available to view or download at any time.
What is a Starter Kit?
A starter kit includes useful information about the company, and their products and services. This guide provides a quick snapshot on a particular ExchangeDefender service, and provides helpful tidbits on how to sell the solution to clients.
Your starter kit will help you understand how a service works — including summaries of its main features, and real benefits to the client. It also offers useful insight on how to identify customers that are ready for our services. How? It provides client profile data, and offers advice on what to look for with your prospective clients. ExchangeDefender has gathered this sales data over many years of business, and has identified the main selling factors to help our partners sell easier.
Benefits of Using a Starter Kit
There are many benefits to using a starter kit to help speed up the onboarding process with ExchangeDefender. We think of our starter kits as sales enablement guides that give MSPs the right information, at the right time to help conquer opportunities with new clients. We hope to create a sense of confidence for our partners by providing helpful links to important details about ExchangeDefender services. Managed service providers will get key facts, learn about the real-world benefits of our solutions, and be able to understand selling opportunities that are available. The kit also includes technical information on each service to prepare partners to deploy ExchangeDefender for new customers.
Where to Access
We provide easy access to ExchangeDefender Starter Kits. Simply visit our Marketing page made exclusively for Partners. There, you can access marketing documents designed to help you seal the deal with the option to instantly download them. As a registered MSP, you can request to have ExchangeDefender marketing collateral branded with your own company logo for free. You can submit your request by completing the mini form at the bottom of the page – simply select the collateral you would like branded, and upload your logo.
To access ExchangeDefender Starter Kits, please click here.
It’s no secret, we truly believe that partner success is our success. We fully understand that we would have no business, if it weren’t for our frontline of service providers. This may be why ExchangeDefender’s partner program has a satisfaction rating of 98% for both service quality, and technical support.
Today, we’ll explore the top 6 reasons why Partners have expressed their love of our partner program versus other vendor programs.
Our partners love us.
Reason #1 – We’re fast and friendly
When our partners need us, we are there. Our technical support has one the fastest turnarounds in the industry – with just 15-30 mins after initial contact. Yes, that’s real, and we do it on the daily. Of course, some issues are more difficult than others, and require a longer resolution time. However, we are always in communication with our Partners. You can call us, email us, or submit a ticket. We use our own ticketing system called Wrkoo, and we service all support requests through the portal.
Reason #2 – No membership fees
Yes, you read that right. You pay only for what you use. We know that this is uncommon practice these days, but we like to hold true to our humble beginnings. There are no monthly, or yearly fees for being an ExchangeDefender partner. The signup and approval process take about 24-48 hours. New applications must be approved by our team, and after that we’ll get you setup with all the partner program details.
Reason #3 – Comprehensive IT solutions
ExchangeDefender offers a strong portfolio of service offerings that are comprehensive, high-quality, and relevant to today’s challenges. We offer We offer (affordable) gold-standard IT solutions that are proven effective for today’s small business needs. We boast an incredible service uptime of 99.998%. Surely, we experience less technical difficulties than most big-name brands in the tech industry.
Reason #4 – Easy service implementation and management
ExchangeDefender offers turnkey solutions to make deploying them as simple as possible. Our smart solutions are easy to implement, and to manage using our self-service admin console. You don’t have to be a rocket scientist to execute our services for your clients. We pride ourselves in having an extensive library full of helpful how-to articles and documentation to help you. Our partners also have access to technical support via our support portal. The ExchangeDefender service portal is available 24/7, and is the main platform for managing and supporting our solutions.
Reason #5 – Custom sales and marketing collateral
We provide our partners with free branded sales and marketing collateral to help MSPs acquire new clients. We believe that first impressions are crucial to winning business from potential clients. ExchangeDefender Marketing offers the right mix of both digital and print collateral to help you sell better. Our partners have full access to our marketing library that contains updated information on all of our solutions. We are able to customize any sales collateral with the logo and details of the MSP making the request.
Reason #6 – Client support software
Wrkoo is a client support software that is designed and powered by ExchangeDefender. (We actually use the same software every day.) Every partner receives Wrkoo absolutely free. We believe that our clients should not have to pay for support software, especially when managing clients for ExchangeDefender. Once you signup, your account will always be free. Click here to get started with your new Wrkoo support portal.
Finally! We have good news to share with our partners, ExchangeDefender has some goodies for you to take advantage of this month. These opportunities are absolutely free, and are available exclusively to active resellers of our solutions. Stay tuned for upcoming announcements next month for new specials and promotions. As always, we want to thank you for your business, and continuing support!
Goodie #1 – New Official Partner Logo
As we begin to update our partner program with new and exciting features and benefits, we wanted to start with the launch of the new ExchangeDefender ‘Official Partner’ logo. This is a company first, and we are thrilled to offer our current partners, a logo that they can add to their portfolio, and their website with pride. The logo is featured in two colors – light and dark, and are available for download here.
Goodie #2 – Get $5 credit for a positive review
We’re looking for current partners to give us a quick positive review to be used on our website, and social media. You will receive a $5 credit on your next monthly bill. To submit your review, simply create a ticket with Positive Review as the title. (Reviews must be at least 40 words in length.)
Goodie #3 – Sell Encryption, make full profit for 30 days!
We’re offering 30-day free trials for partners who have prospective clients looking for an encryption software for business. Sign up a new client, get first month absolutely free. This promotion is valid for one month worth of full profits made exclusively using Corporate Encryption To learn more about ExchangeDefender Corporate Encryption, click here.
Yes – it’s true! ExchangeDefender has recently been featured on several U.S news outlets on the surge of new partners we’ve been experiencing since the covid-19 pandemic. Discover what was showcased below, and to experience the actual news coverage, please click here.
Cybersecurity firm, ExchangeDefender gets surge of new partners
Managed Service Providers seek to lower costs, and broaden IT service offerings
ORLANDO, FLORIDA, UNITED STATES, July 14, 2021 /EINPresswire.com/ — Orlando-based cybersecurity firm, ExchangeDefender has been experiencing a surge of new partnerships with Managed Service Providers (MSPs) across the United States. The security company has been servicing clients via channel partners for 22 years, and currently empowers 3,000+ partners worldwide. The ExchangeDefender partner program is unique in the competitive IT industry because it is absolutely free – there are no sign-up fees, or licensing fees for qualifying MSPs.
The rapid increase of MSPs comes as a result of the firm’s no-money down partner program that boasts award-winning cloud technologies in security, compliance, and business continuity. Managed service providers are able to apply for the partner program within minutes, get approved within 24 hours, and get full access to ExchangeDefender solutions – all with no upfront costs required.
“We knew that getting back to normal business was going to be extremely challenging after COVID, and we wanted ExchangeDefender to be the affordable option for MSPs to be able to lower their costs, while maintaining high quality IT solutions for their clients.” Vlad Mazek, ExchangeDefender CEO
Post-pandemic will prove to be difficult for businesses to regain traction, and profitability. We hope to build meaningful partnerships with MSPs who are looking to grow their business, while minimizing unnecessary IT costs that they normally incur with much larger providers.
ExchangeDefender is a cybersecurity company headquartered in Orlando, Florida. We specialize in email security, compliance, and business continuity solutions. ExchangeDefender has been providing IT solutions via managed service providers around the world since 1998.
For more information on ExchangeDefender, or to join the ExchangeDefender partner program, please visit our website to apply now!
Law firms are having a hard time adopting new technologies, and it’s causing them to become soft targets for hackers. The legal industry is vulnerable to cyber-attacks more than most other industries for several reasons. To be fair, 7 out of 10 businesses are unprepared to deal with a cyber-attack. For cyber criminals, the legal sector is a very lucrative target – and today, we’re going to explore the main reasons why cyber-attacks are on the rise.
Cybersecurity is not a priority
First, law firms have not really taken cybersecurity that seriously, it is more like an after-thought despite the rise in cyber-attacks. It’s not that lawyers don’t believe in security; it is just that it is not currently a priority. The cyber-attacks that are used the most against law firms are ransomware, malware, phishing scams, data breaches, and hacked email accounts. Hackers know that lawyers make great money, and would pay any ransom to get their data back to save their practice. Phishing scams are rising incredibly this year due to its success rate of stealing login and account information. Data breaches are normally a result of a hacked email which has been accessed (in many cases) by phishing scams, or superficial passwords.
Valuable information is worth stealing
Second, law firms handle a lot of sensitive information, and often information that could be incriminating. Imagine large quantities of valuable and quality documents filled with business strategies, financial information, and health information available at the fingertips of a cybercriminal. For hackers, law firms hold a gold mine of information that can be resold on the black market for high profit. Unfortunately, only a third of lawyers use an encryption software to secure their information. Only 25% of law firms use two-factor authentication to verify user identification.
Their website is not secured
Have you ever gone to a website and realized that it was “unsecured”, and got this uneasy feeling? When a website is not secured, it is not providing a secure connection to its visitors. Unsecured websites are prime targets for hackers because it’s easy to infiltrate or intercept information that is transmitted through the website. Legal firms with websites that are labeled “unsecured” should immediately fix this issue by gaining an SSL certificate, to ensure an encrypted (secure) connection.
The likelihood of an untrained employee opening a spear-phishing email is about 70%. This staggering majority makes it easier for hackers to gain access to valuable information. In fact, it is one of the biggest threats to any law firm as 90% of all data breaches are caused by an employee mistake. It is critical that the legal industry makes security training a priority, since hackers target a firm’s weakest link – its people.
Looking to secure your law firm? Discover ExchangeDefender PRO – our advanced email security suite that protects against email-borne threats and advanced attacks.