Law firms are having a hard time adopting new technologies, and it’s causing them to become soft targets for hackers. The legal industry is vulnerable to cyber-attacks more than most other industries for several reasons. To be fair, 7 out of 10 businesses are unprepared to deal with a cyber-attack. For cyber criminals, the legal sector is a very lucrative target – and today, we’re going to explore the main reasons why cyber-attacks are on the rise.

Cybersecurity is not a priority

First, law firms have not really taken cybersecurity that seriously, it is more like an after-thought despite the rise in cyber-attacks. It’s not that lawyers don’t believe in security; it is just that it is not currently a priority. The cyber-attacks that are used the most against law firms are ransomware, malware, phishing scams, data breaches, and hacked email accounts. Hackers know that lawyers make great money, and would pay any ransom to get their data back to save their practice. Phishing scams are rising incredibly this year due to its success rate of stealing login and account information. Data breaches are normally a result of a hacked email which has been accessed (in many cases) by phishing scams, or superficial passwords.

Valuable information is worth stealing

Second, law firms handle a lot of sensitive information, and often information that could be incriminating. Imagine large quantities of valuable and quality documents filled with business strategies, financial information, and health information available at the fingertips of a cybercriminal. For hackers, law firms hold a gold mine of information that can be resold on the black market for high profit. Unfortunately, only a third of lawyers use an encryption software to secure their information. Only 25% of law firms use two-factor authentication to verify user identification.

Their website is not secured

Have you ever gone to a website and realized that it was “unsecured”, and got this uneasy feeling? When a website is not secured, it is not providing a secure connection to its visitors. Unsecured websites are prime targets for hackers because it’s easy to infiltrate or intercept information that is transmitted through the website. Legal firms with websites that are labeled “unsecured” should immediately fix this issue by gaining an SSL certificate, to ensure an encrypted (secure) connection.

Untrained employees

The likelihood of an untrained employee opening a spear-phishing email is about 70%. This staggering majority makes it easier for hackers to gain access to valuable information. In fact, it is one of the biggest threats to any law firm as 90% of all data breaches are caused by an employee mistake. It is critical that the legal industry makes security training a priority, since hackers target a firm’s weakest link – its people.  

Looking to secure your law firm? Discover ExchangeDefender PRO – our advanced email security suite that protects against email-borne threats and advanced attacks.

There are tons of risk factors when owning a business, and one of the least prioritized is that of cybersecurity. Small businesses are the prime target for hackers because they have the least resources, and least awareness for the need for security. About 50% of all cyber-attacks target small businesses specifically because they are deemed as “soft” targets. Whether you land a new client or not, it is important for us as managed service providers to stress the importance of security by sharing tips on how to protect a business – no matter the industry.  

Get protection (Security)

Many small businesses don’t have a dedicated IT person or department to handle the technology aspects of the business. The best advice is to find an affordable cyber security service that can provide protection against cyber threats such as phishing emails, viruses, and malware. Getting an enterprise-grade security suite will combat identity theft by blocking phishing and spoofing, by adding authenticity to your mail messages, and by eliminating worthless traffic from your inbox. A great email protection should be compatible with all major email service providers – including Office 365, on-premise Exchange, and G-Suite for Business. A managed service provider can provide a multi-layer approach to provide the strongest defense to protect your business.

Think before you click (phishing)

In 2020, the FBI named Phishing as the most common type of cybercrime to affect businesses, doubling from the years before. It is not that your employees are haphazardly clicking things in their email. (Although this happens occasionally too!) They are being duped by cleverly made emails presumably sent by reputable companies that we normally trust. What is important to note here is the trust factor – users become victim to phishing scams by emails that appear to be coming from amazon, google pay, and even Microsoft.

To combat Phishing, you’ll want to get Phishing protection – it is normally included in any enterprise-grade email security suite, like ExchangeDefender PRO.

Change your passwords (frequently)

You have heard this a million times, we know – but it is extremely important. We tend to use the same 4 or 5 passwords over and over for our login credentials. These weak passwords can have serious consequences for a small business, and is normally a precursor for a data breach.

The solution for this is simple, a password manager. A password manager is a secure, encrypted app that keeps tracks of your passwords for different websites so that you don’t have to remember them on the spot. A password management solution would allow you to create super strong passwords that are longer than eight characters, making them harder to guess, and even harder to hack.  

Get encryption (keep your data secure)

As a corporate encryption provider, we fully understand that business have a hard time understanding the dire importance of securing their data. The way we pitch it is: would you still have a business if all of your company and client’s information got exposed to the public? We’re talking financial information, health information, business strategies. In most cases, our clients say ‘absolutely not!’. The main reason why businesses don’t use encryption is because they think it would be too hard to actually use, and to implement. The good news is that – this is simply not true! Protect your organization, and protect your customers, get encryption today.

Backup your data (emails, files, documents etc.)

Recent surveys revealed that 51% of businesses questioned had no disaster recovery plan whatsoever to combat the coronavirus. Do you have a backup plan? It is crucial that you Save, and store your data somewhere safe. Most companies without a business continuity plan who suffer a major data disaster go out of business within twelve months. All of your communications, your company emails – should be stored in a long-term, tamper-proof storage for compliance and backup reasons. Company files and word documents should be stored in the cloud, with unlimited storage and 24/7 secure access. You’ll want to sign up for a file sharing software for business that is affordable, and easy to use – we recommend Web File Server.

Try Wrkoo right now for free –

In our fast-pace world full of technology, customers want you to deliver impeccable customer service online. To make things even more pressing, the modern consumer expects immediate response to their support issues or service requests. ExchangeDefender created a client support software called Wrkoo, that helps small businesses manage all of their daily business and support activities in one place. Today, we wanted to share with you the five top reasons why Managed Service Providers are using Wrkoo, over other customer support software on the market.

#1 It’s totally free (save money!)

First, let’s start with the fact that it costs $0 for this software. There are no monthly or yearly costs to using Wrkoo. What’s the catch? There is none, our sole mission is to help other service providers boost their support operations. Customers that are happy with your service, and your support – will be paying customers for a long time.

#2 Solve problems faster

Wrkoo enables you to manage all customer interactions and monitor your team activity in real-time on the dashboard. It is equipped with an intuitive ticketing system, advanced security, and is highly customizable to best reflect your brand. The seamless platform is able to process a high number of support requests without having to increase staffing levels, or the cost of support. Wrkoo offers you the luxury of staying up-to-date of what’s happening with support by using an online dashboard that is accessible from anywhere. Ultimately, it provides all the right tools to quickly resolve your support inquiries, while being budget friendly.

#3 24/7 Access from anywhere

Manage your employees, and get work done together from anywhere. Wrkoo consistently keeps pace with the increasingly ever-changing environment. Our mission is to help organizations communicate safely, securely and get their work done, quicker. Full access to the support portal empowers businesses to minimize communication hiccups, one agent at a time. 

#4 Promotes Easy Communication

Wrkoo enables the ability to communicate company information with individual clients, and employees all at one time. For example, the Announcements tool manages company communication in seconds. It promotes interactions between your company and customers. Everyone is up-to-date on service announcements. Its’ super easy to create an announcement while inside the portal. Simply select the ‘Announcements’ tab in your sidebar, then click on the ‘create new’ button.

#5 Real-time, real reporting

Like a Big Brother, Wrkoo tracks every action from every employee every day.  Reporting equals transparency and accountability – two critical components of every successful business. For every support request submitted, each employee gets an email and desktop notification. All interactions between your company and your client reside within the portal are automatically saved. Ticket activity logs are available to view every agent and system activity. Wrkoo’s time-tracking feature keeps track of the time spent by agents per ticket. Even more, the Punch Clock feature logs when employees’ clock in and out for work by using the punch clock tool.

Wrkoo aims to empower managed service providers by creating a secure, central location to manage business and support activities. More importantly, we want to save MSPs money by offering a support software absolutely free of charge.

Sign up for Wrkoo now!

Boost your service offerings with ExchangeDefender!

You’ve established your business and the services you are offering, now comes the process of selling.  You may be asking yourself how I can boost my service offerings.  Well, here are a few things to consider:

— Announcing your service portfolio in a way that emphasizes the benefits to increase the interest of the potential customer base.

— Building your brand perception will enable your business to generate awareness and promote the product or service simultaneously. 

— Presenting XD products/ services electronically can be achieved effortlessly.

ExchangeDefender has a new exclusive offer to boost your cloud technology stack within minutes! Simply download product sheets on each XD product page. The information included spells out products that you can easily share with prospective clients. You can also submit a marketing request to get those product sheets branded with your company logo. All for Free!

ExchangeDefender has recently launched an “Official Partner’ logo, designed exclusively for our current partners to display as they wish. You can also use the partner logo when making posts on your MSP social media. This could be attached to product specific offerings or showcasing the third-party vendors that you currently are in partnership.  A partnership with ExchangeDefender means you can offer the best services to your clients and grow your business at the same time.  

To increase your sales opportunities, it is important to explore new services that you can introduce to expand your MSP business. Currently, partnering with ExchangeDefender means that you can offer the following IT solutions:

Email Security

ExchangeDefender PRO provides a multi-layered defense against email-borne threats like SPAM, viruses, malware, spoofing, phishing, and more.


Enterprise-grade encryption services that enable users to send and receive encrypted messages by email, url, or sms.

Email Compliance (HIPAA /GDPR)

ExchangeDefender Compliance Archiving assures full archiving of all inbound, outbound, and internal email for regulatory compliance.

Email Continuity

Live Archive, our email outage protection solution lets you resume work after a service interruption, or other technical malfunction.

Secure File Sharing & Storage

ExchangeDefender Web File Server is a professional file-sharing software that offers secure sharing, and management of business and client information.

SMS Text Forwarding

ExchangeDefender SMS Proxy is a virtual number that delivers SMS/TXT messages to your phone, email, Slack, or Teams.

Interested? Let’s take your business to the next level together, by making higher profits, reap monthly proceeds, and enjoy easy setup and service management.

Become a Partner today! or Request a quote!

Today, we are excited to showcase our brand new feature: Bulk Mailer Policy. This new feature was first announced last week as part as the new release of ExchangeDefender Advanced Features and Policies. (It is available to all of our ExchangeDefender PRO clients.) Bulk Mailer Policy simplifies process of blocking or allowing mail from bulk mail operations that are increasingly used by developers and hackers alike to relay mail.

Bulk mail operations, such as AmazonSES and Sendgrid, are large scale SMTP networks designed to enable developers to reliably deliver and manage email subscriptions. As such, bulk mailers generate a new sender email address (envelope-from) that the mail would bounce to if the message could not be delivered for any reason. Every time an email goes out a new sender bounce email address is created by the sender – solely for tracking the delivery and activity of that one message. Long story short, it makes it very frustrating to build a policy against something that is random and changes often.

ExchangeDefender Bulk Mailer Policy simplifies that process by maintaining a list of IP addresses the network is using (as defined by their SPF record) to relay messages. There are three options:

Scan – This is the default policy; every message is scanned by ExchangeDefender for SPAM content and it gets flagged as SPAM/SureSPAM if it looks like SPAM.

Allow – This policy will result in ExchangeDefender not scanning any mail from this network for SPAM content (viruses, malware, etc are still considered) and delivering it automatically.

Block – This policy will result in ExchangeDefender automatically labeling the message as SureSPAM.

The Bad:

Bulk mail sending networks have minimal requirements for subscription/use, and many are actively abused to relay dangerous content.

The Good:

The main benefit of this feature is that ExchangeDefender is actively tracking IP address blocks associated with each network, minimizing the amount of time IT has to spend managing allow/block policy.

ExchangeDefender Advanced Features & Policies are available at and should be setup and managed by a competent IT staff that can manage the entire scope of the policy. The issue with bulk mailer networks is that they are massive, easy to access, and often tied into shared hosting environments that are frequently compromised – what makes them convenient is what makes them dangerous. Unfortunately, if your 2FA/OTP or web site developer uses such networks, you have no choice but to allow the traffic through, and ExchangeDefender makes that easy! We make it just as easy to block them. Whether it should be enabled or disabled, and how, is something that each organization will have to assess and consider along with other cybersecurity policies that need to be in place.

Cyber attacks and the stealing of sensitive data has been big business for hackers and cybercriminals. Especially due to the disruptive covid-19 pandemic that has pushed workers to work from home. The BYOD strategy has caused major concerns for businesses, and to the Managed Service Providers who are hired to protect them. It is not all bad news though, with the introduction of an advanced email encryption software. Today, more security layers are needed to be put in place in order to protect business data and communications.

Email Encryption: A must have

Let’s first talk about the (obvious) reasons as to why SMBs need email encryption. Firstly, to have the ability to securely share sensitive information. When using email, its not as secure as you would think, and offers no real privacy. Of course, we would need encryption in order to avoid data leaks that could ruin a small business. Whether its financial records, client information, or confidential information – all are at risk of being nabbed by hackers. Email compliance is crucial, especially for businesses operating within the EU, or doing business with those that are a part of the European Union due to GDPR regulations. SMBs that are caught violating GDPR requirements when it comes to protecting user information could be subject to major fines. Businesses have to be mindful when selecting an encryption software. The right software should be able to meet all, or most of the requirements set by the organization. It’s not just about price, there are plenty of factors that SMBs will consider when choosing the right service.

Businesses have to be mindful when selecting an encryption software. The right software should be able to meet all, or most of the requirements set by the organization. It’s not just about price, there are plenty of factors that SMBs will consider when choosing the right service.

Top 10: What clients want

We have researched the top 10 features that your clients are looking for when making their decision on encryption solution.

1 – The service must be easy to setup, preferably a cloud application. Also, there should be no real training required.

2 – It must work well with all email service providers and on all devices with wifi access.

3 – The encryption software must meet all compliance requirements set forth by both U.S and EU regulations.

4 – The service must be able to offer zero-step encryption. (The ability to auto-detect sensitive information.)

5 – Granular access controls, particularly the ability to control the expiration of the message, as well as the ability to revoke any individual message to any one specific individual.

6 – Advanced Reporting – they want to know the who, when they opened it, and what they did with it.

7 – Secure web forms templates. Particularly for law firms and medical offices.

8 – Seamless recipient experience – how their clients perceive them and their sensitive data is very important.

9 – Pre-defined policy rules “filters” – available healthcare, financial, state, and education.

10 – Branding : the ability to add custom branding to the secure messages.

We’ve accepted more partner program applications this year than in 2020 – which is great news! Let’s be real though, 2020 was our apocalyptic year with the rush of Covid-19 sweeping the U.S like an invisible tsunami. It was normal to see our new partner requests diminish to double digits given the way business had come to a complete halt. However, we are happy to announce that our numbers are rising in 2021 – and should be returning to “normal” within the year. Side note: Our consulting services has seen a 40% increase due to the nature of remote-working with businesses needing help setting up, and securing their offices from home.

Today, we wanted to focus on the core solutions that ExchangeDefender currently offers for business in 2021. This will include any new features or upgrades that have occurred within the past year.

Let’s talk about Email.

ExchangeDefender offers Hosted Exchange, a full-service email for business that is hosted, monitored, and managed by our email experts. The enterprise-grade email features 50GB storage, advanced search, and data loss prevention. Hosted Exchange 2019 means more security and reliability for email. It is now easier than ever to provide users with the right email, to stay productive. Thousands of organizations around the world trust in ExchangeDefender daily for their business email and security needs. Why? It’s affordable, offers real-time monitoring and technical support, and meets requirements for email compliance. For Hosted Exchange pricing, please see your 2021 partner guide, or submit a ticket for update prices.

Email security is our bread and butter.

We love speaking our Advanced Email Security solution, ExchangeDefender PRO. Simply because it is the gem of all of our solutions, and is the reason why we service thousands of clients. ExchangeDefender Advanced Email Security provides a multi-layered defense against email-borne threats like SPAM, viruses, malware, spoofing, phishing and more. ExchangeDefender protects your email from viruses, trojans, malware and spyware in four major ways: first, by providing multithreaded protection using six different commercial antivirus engines. Second, by stopping identity theft by blocking phishing, third by adding authenticity to your mail messages, and fourth by eliminating worthless traffic from your inbox. Yes, it is compatible with all major email service providers – including Office 365, on-premise Exchange, and G-Suite for Business. Learn more about ExchangeDefender PRO, there are plenty of more features to explore.

Email Archiving is for long-term storage.

Our Compliance Archive solution enables organizations to keep business emails secure and compliant with tamper-proof email archiving. Compliance Archive provides secure, long-term storage, recovery and eDiscovery system that assures compliance with regulatory requirements established by IRS, FINRA, HIPAA, SOX and SEC. The solution holds up to 10 years’ worth of email for regulatory compliance, and messages are always accessible. ExchangeDefender offers unlimited storage in the cloud which reduces the need for more storage, and also drastically reduces the risk of data loss. ExchangeDefender helps organizations achieve email compliance using the latest technologies to archive, index and replicate company messages safely and securely. See more benefits of our email archiving solution.

Data Encryption, our rising star.

ExchangeDefender Corporate Encryption software lets you easily send and receive encrypted messages by email, url, or sms text message. It is easy to use, can auto-detect sensitive data, and offers real-time reporting. Our Pattern-based encryption can detect credit card numbers, social security numbers, dates of birth, and other account-specific data. It also prevents data leaks by letting organizations configure their own lexicon dictionaries with specific words and word patterns that can trigger encryption mechanisms and protect from data leakage. ExchangeDefender email encryption integrates easily with our email hosting solution, and is compatible with all major email service providers – including Office 365, on-premise Exchange, and G-Suite for Business.

File sharing plus unlimited storage, can’t beat it.

Web File Server or “WebShare” is our file sharing solution that is built for modern workplace sharing and file storage. It is perfect for businesses that are still working remotely as it offers secure sharing, and management of business and client information. Imagine a central location to securely sync, store, and share files located in the cloud and accessible (securely) from anywhere. The service features unlimited file uploads, and recipients along with unlimited storage – which is unheard of for this price. You can also control access to files and libraries by enabling user permissions. Web file sharing makes it easy for teams to share documents without having to rely on email, or old file servers. Check out all the features here.

Email outage protection. Yes, its a real thing.

Introducing Live Archive, our most coveted email continuity solution that provides organizations with email outage protection, the ability to send and receive email during a service outage. Outages bring modern offices to a halt – especially the mobile workforce. With Live Archive, resuming operations is easy; just open a browser and resume where you left off. Most importantly, you have access to all your recent email, and the system works in real time allowing you to continue sending, replying to and forwarding any new email while your infrastructure is down. Say goodbye to email outages, see all the benefits that Live Archive has to offer!

Looking to offer our solutions? Click here to see our ExchangeDefender partner program.

Who is our client base for ExchangeDefender?

ExchangeDefender has been providing email security, compliance, and business continuity solutions since 1998. Over 22 years in business, we currently service approximately 10,000 users via 3,000 of our active partners worldwide. Our IT expertise allows businesses to streamline workflow, and increase productivity. No matter the business, ExchangeDefender is able to provide high-powered, industry-compliant solutions.

Industries that love us.

As with all businesses, we have our favorites. These are industries that, based on a recent audit of our users, we provide a lot of service and support for. Today, we’ll outline our top 4 industries that provide us with major revenue. So, who are they?


When we say legal, we mean lawyers, law firms, paralegals, consulting, recruiters, courts etc. Exchangedefender provides legal IT services that empower in-house and freelance staff. Our managed IT and cloud computing services make sure that firms can represent their clients efficiently and professionally. Some of the biggest services we offer to the legal sector are scalable solutions tailored to the size of the practice. This includes enhanced security and protection from cyberthreats, along with maintaining compliance with IT regulations and industry practices. Services that are most in-demand for the legal industry are: data encryption, email security, email archiving, and email outage protection.


The healthcare industry is certainly a major player for us. We estimate about 35% of our clients provide services within this industry. For example, we service doctors and dentists, but also laboratories, pharmacies, and rehabilitation centers. ExchangeDefender provides services mainly to small and medium sized medical practices. Solutions that are most popular for this field are: Hosted email, email security, compliance (email archiving), and data encryption. It is important to note that the medical field has strict regulations on the protection of PHI (personal health information). When landing a new medical office, be sure to mention how secure ExchangeDefender is for their email and data, and that our solutions can be tailored to their organization’s needs. (Most small-to-medium size healthcare businesses will adhere to the same types of policies and rules as ordered by law.)


Today’s financial and accounting firms are built around the customer—and the wealth of confidential data they entrust to your care. This huge responsibility requires IT systems that are accessible, fast, efficient and affordable. But, finding the right balance is difficult when security risks, industry regulations, and economic conditions are changing daily in the finance industry.

How do ExchangeDefender solutions help? We make sure that financial services, and accounting businesses are able to safeguard their data with enhanced security and protection from cyber threats. We also make sure that our clients are in compliance with federal regulations and with industry standards. The most sought-after ExchangeDefender solutions for this industry are: Email security, data encryption, web file sharing, and our email outage protection (Live Archive).


The pressure is on to embrace innovations such as cloud computing, enable mobile access, pave the way for big data, and keep it all running smoothly and securely.  However, continually shrinking budgets, security concerns, and shifting mandates make developing and maintaining IT environments more challenging than ever. ExchangeDefender delivers comprehensive technology services to strengthen and modernize state and local government IT departments and give them the professionals the tools they need to improve operations.

Government agencies’ number one priority is adhering to privacy and data protection regulations. In a close second place is cyber and web security. Our clients depend on us to protect them from cyber threats, and to protect their big data. It is very common for us (and our MSPs) to be hired to offer strategic guidance in overcoming technology challenges. If you can offer industry-compliant, high quality solutions that fit the needs of government offices – you’ll definitely acquire new clients.

Today’s Final Thoughts

No matter the industry, we’re here to keep every client safe. Every business needs email security, to secure their email and their users from email-borne and web attacks. They also need unlimited storage, to archive their all of their emails for future access and for compliance. A proper business should be using data encryption to keep confidential information secure especially in industries mentioned today.  And lastly, email continuity – or email outage protection. Our Live Archive solution does exactly that, it keeps email outages at bay, ensuring that clients can send and receive email at all times. In closing, a good business should have security, productivity, and continuity solutions in place to increase their resiliency.

ExchangeDefender’s Corporate Encryption solution is our rising star, and has become our best-seller for 2020. Recently, we loaded the original Encryption product with tons of new features, and relaunched it as a multichannel encryption software for small business. It is the first of its kind. Now, users can easily send and receive encrypted messages by email, url, or sms.  

Service Highlights and Selling Points

Corporate Encryption features a powerful web interface for desktop and mobile, and can provide on-demand encryption using any email software out there.

One-click encryption is a major highlight with a custom addin available for both Outlook and OWA.

The software boasts powerful policies functionality with custom encryption options like automatic expiration and message destruction.

Corporate Encryption can also auto-detect sensitive information without human intervention. It recognizes patterns like account numbers, SSNs, and DOB. Plus, the service provides even more control with lexicons (keyword matching), and dictionaries.

Talk about advanced, the software also includes a Compliance Officer interface that manages violations of policies on an organizational level, increasing the COs control of sensitive data.

To see all of Corporate Encryption’s features, click here.

The Special Offer

Signup new clients to our Corporate Encryption service, and get the first month free. We’re currently running a special offer to encourage our partners to sell, as well as help boost 2021 revenues altogether. The first month is free with no charges from us, which means partners can make full profit off of the new users.  If you have any questions, please do not hesitate to submit and support ticket. We would love to help you seal the deal, here are a few protips we have to offer:

Tip #1: Partners can also add a one-time onboarding fee for the added users which would increase the profit even more.

Tip #2: The (general) market price for Encryption ranges from $4 to $10 per user, per month. Selling our service would offer a generous profit per user as we are offering it for under $2.

Tip #3: Access our sales and marketing collateral for Corporate Encryption to help seal the deal. For any questions, please contact us.

Special offer expires 06/30/21   

5 things every MSP website needs in 2021

In 2021, every business should have an online presence via a company website. We all use the internet as the first step to search for the products and services that we are interested in purchasing. What do you call a MSP business without a website? A technical disaster. Today, we have 5 major pro-tips that all MSPs should take into account when having their website. These casual tips will offer major benefits to you, and your prospective customer. Remember, keep it simple.

1 – Keep a secure website, and keep it updated.

We highly encourage that every MSP have their own website that showcases their business, and the services that they offer. Be sure that the website is clean in design, and straight to the point. Take note whether your site is showing as ‘secure’. Keep in mind that user experience is key in landing a new client. It’s great to have your own website, please ensure that the information is current. There is nothing worse than an interested client who contacts you with outdated material in hand.

2 – Market everything you offer on your home page.

Normally, the homepage of your website is the most visited page. It is the first place that the client lands on, and it also determines whether they visit other pages you have to offer. Focus on showcasing all the major services that you offer on your homepage. Keep it clean, and straight to the point to encourage them to explore further, or to give you call for more information. Your future client should be able to look at your homepage and know: who you are, what services you offer, and how to contact you.

3 – Display your contact information on everything!

We mean that, place your contact details on every webpage. When a client is exploring your website, and navigates to a secondary page, you want them to be able to see that there is an option to contact you readily available. What type of contact information should be displayed? Your business name, phone number, and office hours. You can also add your office address if you take clients for appointments. Adding an email address is always great, and a live chat option is even better!

4 – Add affiliate logos to your website

Hear us out on this one, the more credibility you can show your prospective clients, the better! For instance, adding an ExchangeDefender Partner Logo to your homepage displays that you are a certified vendor of our services. It also showcases that you are an expert in your field, that your business is in good standing, and is respected by other businesses. If you have other vendors that you are in partnership with, we suggest adding their logos as well. A visual display of trustworthiness will certainly help convince future clients to work with your business.

5 – Add Pricing, at least an offer a price range.

We know it may be difficult to display pricing for clients, especially because there are a range of factors that are in play. The reality is though, that a client is more likely to pursue the MSP who clearly shows their pricing, or at least provides a general estimate. Why? We naturally think something is more expensive when the price is not displayed. It’s hard to change that consumer mentality, however you can definitely improve your odds by showcasing actual numbers that the customer can relate to.  

How does one accomplish this? Well, you can show your services in packages or a-la-carte, and simply put: starting at (enter $ amount) per user, per month. This quick tactic is a game-changer, because it tells the client whether they can afford your services or not, before actually making contact.