Exchange Essentials Relaunch
Hello partners, Vlad here, bringing you the latest news about the most anticipated launch we’ve had all year: Exchange Essentials. If you haven’t seen the webinar about the new service(s) please click here to watch it:
In short, we found that lots of people were using our Exchange Essentials to serve the segments of the market that we didn’t think would find Microsoft Exchange appealing. We were surprised both on the low end (for part time businesses, MSPs that were tired of supporting POP3/IMAP) and on the high end (bigger companies that wanted to save costs and didn’t need or want the full enterprise look and feel). So we decided to redo the product around our core strengths and help you put out a solution that made a lot more sense. With that, we feel like there are three core values that we bring above and beyond our competitors:
1. You will never go down. Exchange is Exchange, it will go down – when it does, you’ll still have Emergency and LiveArchive to send and receive mail.
2. You won’t have to compete with us. Service is only available through our partners, no direct sales.
3. You are getting the best regardless of how much you pay. There is no difference in terms of the infrastructure that is holding your data, you won’t be stuck on slow servers or old versions just because you didn’t pay for the top tier.
So we now have Exchange tiers that are priced below Microsoft and Google Apps and in our opinion offer a far better designed-for-business service. And we did not want to compromise on the solution – which complicates things a little with contracts, prepayments, commitments and different features coming at different price points. So I wanted to give you an idea of what will happen the next time you attempt to order Exchange Essentials from us.
I want to sign up my client for Exchange Essentials..
If you attempt to do so through the portal or over the phone, you will get a message that someone from our management needs to speak with you. I’m not going to sugar coat this: Reality is that we can only make money on these services if we all do our part. Consider the call as a part of presale consulting – we want to make sure you know exactly what the product differences are, how to market them, how to sell them, how to price and them and how to profit from it all.
How are we going to do that? Well, shortly after speaking with one of us you’ll get a welcome packet. Here is what’s in it:
Brandable Marketing Collateral – We’ve built client-facing marketing collateral that just needs your name and your logo (or change it up completely if you wish)
Pricing Guide – Detailed pricing, contracts, requirements and pricing breaks in an easy to understand guide.
ExchangeDefender Essentials Question Based Sales Guide – Sample questionnaire, question sequence and open ended questions that you can ask your prospects in order to determine the best solution for them.
Sample Proposal, Contract and Invoice – Proposal language, sample contracts and item descriptions for your invoice.
Web Site Collateral – Cut and paste info into your web site.
PowerPoint Presentation – Presentation covering Exchange services that can be delivered in under 3 minutes to a non-techie audience, just apply your company colors and logo.
Yes, that’s a lot of stuff but the more we can do to help you the less time you’ll have to spend trying to figure out how to describe this product on your web site or create from scratch.
It’s as simple as that. Exchange Essentials is already available for order in United States and Essentials service with mailbox servers in Australia and Europe will be available starting with June ‘14.
Let’s talk! If you aren’t profiting from the cloud you’re missing out.
Sincerely,
Vlad Mazek
CEO, ExchangeDefender
Compliance Archive – Improved Searching!
Over the last month we have been in the process of improving the architecture behind Compliance Archive. Your information has already been migrated into this new compliance standard and we were able to do this with very little noticeable downtime. The main reason for this improvement was to help enhance database performance and finally be able to offer advance searching and audit reports.
To give you an idea, on the old architecture an advanced report would take roughly 20-30 minutes and would typically time out due to (multiple refreshes) or a user’s browser becoming unresponsive. So before we built the GUI to allow for these searches, we had to get this under control.
Now with the new system not only do searches come back typically within 3-4 minutes, they are scheduled jobs. So you type in your search, submit your criteria and either wait or check back once they have finished. The best part is, you can REPEAT your searches once they’ve finished! So let’s say you’re required to perform the same mundane search once a month, now you can with only a few clicks!
ExchangeDefender & Exchange 2013 Essentials Changes
ExchangeDefender Essentials and Exchange 2010 Essentials have been some of the most popular products in our portfolio for the past year or so. Originally designed as a compromise between “Enterprise” and “Essential”, the products were designed with IKEA principle in mind: “We started with the price… and built a product around it.”; Due to the products popularity and demand we have redesigned 2013 network from the ground up and would like to share the details of the changes that are coming up in April:
ExchangeDefender & Exchange 2013 Essentials
Wed, Mar 26, 2014 12:00 PM – 1:00 PM EDT
https://www1.gotomeeting.com/register/896377176
On the original 2007 network we ran pricing specials as we reached capacity on our large scale clusters where we could fit a few hundred mailboxes before building another mailbox cluster. With 2010 we had an Essentials system that was identical to our Business setup but without data center redundancy and business continuity – something many could easily live without until they had an issue or their needs grew. During this time we were presented with many usage scenarios in which Essentials simply made a lot of sense.
With 2013 we are expanding the Essentials portfolio to present both new solutions as well as new pricing points to give our partners working in home and micro-business settings a way to create a solution that fits these new concerns. While the focus is clearly on paying only for the essentials, the business model will allow the client to compromise only in the areas they desire to based on the environment they manage – we have made many of the product features optional, adjusted the SLA, adjusted support and business continuity offerings, and a lot more that will be discussed on March 26th.
Please take a moment to register for the webinar and we look forward to sharing the new product suite with you!
Vlad Mazek
CEO, ExchangeDefender
vlad@ExchangeDefender.com
Notes from the World Tour
Over the past month I’ve visited our partners around the world and talked to at least half the countries that we do business in. In case you’re curious, the mood worldwide is the same – from Chicago to Dubai, London to Sydney – business is hard but everyone is optimistic and working hard. We have some of the best IT Solution Providers in the world and I have no fear that everyone will triumph over the regional issues – my primary concern and point of all the trips was to understand what we can do to help our partners move faster.
My primary talking point was our new migration service: Why waste time on administrative and detailed work when we will do it under your name, your brand and process? It’s always thrilling to watch the reaction go from “that’s sounds nice but I think we have it under control” to “oh my god, I had no idea how much time we’re wasting” – so it was the profitable trip to say the least.
Here are some notes on my commitment for the rest of the year.
Partner communications – things have changed: If I had a penny for every time I heard “I didn’t know you guys did that” I probably would have brought more staff along with me and just left them there. I understand our portfolio is extremely broad but the change we are undertaking – from being a partner focused software company to being a service business – will be involving you a lot more in our process. One part that was particularly disappointing were questions about the issues that have been addressed years ago that still seemed like a problem. We will do our best to help drive partner involvement more in the coming year.
Product marketing – support goes beyond the product breaking: Last year was the record year for partner training and blog posts focused on business building. Pat on the back for all the praise I got for that. Partner feedback was quite clear that selling and positioning our services was quite easy, marketing and differentiating them requires more collateral. I hear you – while we have some comparative marketing collateral it is neither as organized nor easy to find. Most of it was put together for specific deals our partners worked on with us directly and honestly we can do a lot better. Next quarter you’ll see a major refresh in our marketing collateral as well as our process workflows that we’ve started sharing with our migration partners. Everything we do makes us better – except consolidating that information for mass distribution; we’ll get right on that.
User education – value beyond the essentials: The age old problem of users getting the solution and then severely underutilizing it is still there but it’s more prevalent these days because of the economy and general expectation for IT costs to be minimal. Almost everyone I spoke to said their clients have pushed for lower rates and even questioned why they were paying for certain services at all that they seemingly never used. Clients that use more than one feature, or are engaged with the product web services (think more web site visits, less email reports) have 9 times more stickiness to the product! Obviously we all have a vested interest in educating our clients about the solution they are paying for – and as we transition to a more service oriented business I expect we’ll help solve the real problem of why users aren’t relying on more of the solution: Someone has to do the work of rolling this stuff out and training everyone how to do it. We’ve got a plan for this as well and I look forward to sharing it with you.
In summary, this was an incredible trip. It was a pleasure and an honor to be invited to so many businesses and spend some fun time with so many of you as well. I got to bring my son along for the trip so he can see what daddy does, and particular shout out to Greg Lipschitz from Summit IT for taking us around to hang out with the local wildlife. Everywhere I go I am always told “things are different here” but in the end there are just nuances in business preferences – we all share the same annoyances, challenges, difficulties and also the same opportunities.
I appreciate the hospitality and look forward to sharing significant progress on the three points above on my next trip around the world. We certainly have our work cut out for us and the major global initiative as well as the service oriented business model will go a long way towards getting that done.
ExchangeDefender World Tour
Our world tour kicked off in Chicago in January and I’m about to leave Australia for Dubai. It’s simply amazing to see how well our solutions are received worldwide and how the migration product message resonates with solution providers worldwide.
Australia (Sydney & Melbourne) – February 3-8
Dubai – February 9 – 11
UK (London & nearby) – February 12-16
USA – All day every day
While we are primarily promoting our migrations service, the second most discussed solution concerns Compliance Archiving and helping companies deal with compliance and locating what is becoming a growing problem in businesses small and big: information overflow. I’ve been sitting down with partners and discussing common challenges they face in helping small businesses not only operate better but also manage the mountain of information they have built up. As one partner noted: “Years ago they had one filing cabinet for the whole company and a single person could locate any contract or agreement. Now each employee has dozens of cabinets of their own and discovering who said what and when is turning into a logistical nightmare”; I can personally relate to this a lot and I’m very happy to go over how we can help businesses manage this better and have a private Google of their own for the business intelligence they have collected.
The 365 Elephants In The Room
Technologically, I have nothing against Office 365. Exchange is Exchange no matter where it is. Even business-wise, I think their plan selection effectively separates big business from consumer levels.
My main message to partners and my biggest point of differentiation is that our solution is built for a business. From the ground up everything is designed, supported and documented in a way to facilitate business critical operations where one minor issue immediately becomes an emergency as the whole business runs on it. This is where our differentiation and our people and our process and our LiveArchive make an enormous difference and where we ultimately build our solution.
Unfortunately, many discover this differentiation once the consumer solution fails them. When they have to spend time on the phone waiting for support, or a random outage takes hours or days to resolve. At that point they realized they are running business critical systems on a consumer platform with the customer service and support that explains the low end pricing. Everything is great until you need something and then realize that what you have doesn’t fit your needs.
That said, the entry level Exchange and low pricing is not a compromise we will be pursuing. In all of my discussions with service providers these cloud services are already included in the managed services cost. How do more sophisticated partners handle inquiries about Office 365 or Google Apps?
We have a solution that uses exactly the same technology on the backend but it’s build for business by the partners that we have worked for years and we trust. In addition to what you see with Office 365 you also get 1 year of business continuity so when there is a service interruption you can continue to send and receive email. There is also encryption in the product as well as advanced junk mail management so you never miss important messages. And we should also discuss compliance.
Need a desktop version of Office? We can either get you a subscription for $99/year or buy one outright that you own.
It’s that simple.
Migrations = Revenues
It’s a thrill to hear how my message in the presentations across the globe resonates with partners. Everyone sees a different value in ExchangeDefender handling the mail moving portion of the job. Some see additional revenues. Some see decreased costs. Some see more customers faster.
Everyone sees the opportunity to grow. Which is why we chose to dedicate so much of our effort to it.
As I like to mention in my presentations, the secret to success and profits is two fold: “Either find a way to make your revenues by doing less, or find a way to sell more at a higher cost.” With pricing being the eternal argument, the only way we can make our partners grow consistently and quickly is by helping do more of your work. Migrations are just the start and we are doing remarkably well with it worldwide. With each project we get better and learn to manage expectations better and improve our process – something that our partners hopefully never have to go through again. With us handling Outlook/Exchange and partners managed offerings taking care of the user/desktop, the ability to move to the cloud quickly and grow your client base as fast as you can reach/sell them is simply a recipe to follow in 2014.
We are simply making it impossible for you to turn this down in 2014.
I’m happy to say that I’m hearing that loud and clear on two continents so far 
Now off to Dubai and Europe.
Sincerely,
Vlad Mazek
Announcing LiveArchive 4
After extensive beta testing and taking tons of feedback on the design and future of LiveArchive, we are proud to introduce you to our newest version of ExchangeDefender LiveArchive. Available today and with all your email already loaded into the new system. What’s new?
New LiveArchive goes beyond email business continuity – it not only caches your inbound and sent mail but also keeps your contacts, calendars and appointments. It’s available anytime you need it via a secure web site, it is easily accessible from your smartphone and it even use IMAP to get to it from your email software like Outlook or Thunderbird.
Just remember to bookmark https://livearchive.exchangedefender.com
This was an enormous undertaking as a result of everything we’ve learned through the year of running the massive failover service. We’ve retired Microsoft Exchange as it simply could not scale or effectively provide the kind of service the new IT demands. When LiveArchive was conceived most business users had a central server and workstations in close proximity to it, so the biggest demand was to at least be able to access email if anything went down.
In 2014 and beyond things are a lot more complex and everything is in the cloud that never goes down, right? 
Truth is not just that the cloud is far less reliable than advertised but that there is often no centralized point of backup or control of corporate data. Some information is in Exchange, some is on your phone or your iPad, some is on another cloud file sync service and third party subscription services take care of the rest.
Our design challenge with the new LiveArchive was clear: Look beyond email and create a central point of business continuity for all corporate communications. We have built a massively scalable and redundant platform that can pull and receive information from third party services.
This is what we have delivered with LiveArchive and this is the future of ExchangeDefender as a business – providing security and backup for the cloud.
What does it look like?
With Microsoft out of the picture the look and feel of Microsoft Outlook Web Access is replaced with a scalable UI that works great in any browser you may have – which is convenient when you consider the growing variety of mobile devices and tablet/laptop platforms. Just point your browser to LiveArchive and it will find your grid as you authenticate.
During the beta testing process we recommended that our partners configure dormant profiles on their clients mobile phones so that when the downtime does happen they are just a few clicks away from setting up a full communications platform. In fact, once you switch from your native email platform to LiveArchive the experience with the mobile device is exactly the same, it’s very hard to tell the difference.
Please don’t wait for your infrastructure to crash before you look at setting up LiveArchive, partners that don’t track passwords and configurations tend to reset clients ExchangeDefender password as a first impulse reaction to an outage and then deal with another stack of problems on top of the actual outage. But we got you anyhow – our iOS and Android apps will be on the market soon and they deliver the full experience of the LiveArchive right inside of the app.
Don’t worry, you won’t even have to remember the LiveArchive address once you install the app, it’s right there on the shortcut bar:
In summary, it’s cold outside and now is the time to check this out.
Sincerely,
Vlad Mazek
CEO, ExchangeDefender
(877) 546-0316 x500
vlad@ExchangeDefender.com
We’ve Upgraded Exchange Essentials
Let’s face it, not all businesses need mission critical, data center redundant, year-long business continuity backing their operations. They just need an effective system to communicate and collaborate. Say hello to ExchangeDefender Exchange Essentials 2013. Here is the executive overview:
Microsoft Exchange 2013 Mailbox (10GB)
ExchangeDefender Essentials Security
5 days of business continuity (Emergency)
Private Branding + White Label
24/7 Support via portal, phone and chat
Just
$7.99$6.99 / month
This highly redundant offering is a perfect starter email solution for a company migrating from SBS or in-house server solution. True, it doesn’t have long term business continuity of LiveArchive, compliance, encryption, migration assistance or data center redundancy but if you need to manage your budget this is a great way to do it.
One more thing: For the next month we will be offering a discount of $1 that will be locked in for at least one year, so it’s yours for just $6.99 per user per month. Of course you can rebrand it and adjust the pricing to compensate you for provisioning and rollout.
But what if it goes down?
Exchange in the cloud is the same as Exchange in your office, there is no magical version and from time to time it will have issues. We have a redundant and clustered deployment so when we have to do maintenance or when there is an unexpected issue, we can shut down servers without interrupting service. But let’s say something significantly bad is going on and everything goes lights out – what now? Well, we have ExchangeDefender Emergency backing you up and giving you access to 5 days worth of email archive that you can search, view and reply/compose from. You continue to work until your Exchange mailbox is ready.
This in fact is the biggest and easiest upsell in our cloud portfolio: Once you show your users how easy it is to be able to send and receive email when there is an outage, just tell them you have another solution that also gives them access to all their contacts and appointments – along with a year worth of items available for them. Oh, and it works on your mobile device as well so you don’t have to be stuck in front of a PC with a web browser. For just $2 a month more you can have ultimate peace of mind knowing that you’ll never have to worry about your mail.
But Vlad says this is not for business? Is it?
As an expert (not meaning smart, meaning I’ve been through enough email outages to know better) I cannot in good conscience recommend a solution that I know has a potential to cause downtime. ExchangeDefender Essentials was built as a way to compromise on data center and business continuity systems in order to create a budget friendly service.
My personal opinion of the potential pitfalls is not the corporate representation of the product or everyone that works here: We support the product around the clock, we spare no expense when it comes to creating a high end product, we have built what we believe is the most effective and most powerful email solution on Exchange 2013. But if something has a potential to go down, when the rock solid one costs just $2 more, I just cannot hide my contempt for it, that’s all. Take it with a grain of salt as you do all opinions. This is just one of the differences with ExchangeDefender, we are here for our partners and our clients – not investors. We want to give you every benefit we can possibly come up with so you can win in the market and make your clients happy.
To sum it up
Enjoy. If you have any users on SBS this is a great opportunity to get them on a solid platform for $6.99 with the discount through the end of January 2014.
Sincerely,
Vlad Mazek, MCSE
CEO, ExchangeDefender
vlad@ownwebnow.com
Welcome to Orlando
Many of our partners are in town for the HTG, ConnectWise and associated vendor parties so I wanted to take a moment and give you some ideas on how to best leverage us, your vendor, for greater success. Despite popular opinion, we’re not at the conference for the sole purpose of handing out swag and filling up trade show floor space with banners and marketing junk.
We’re here to inform you – We know you’re busy. We know we have a ton of webinars. I hear this a lot – yet you spent a ton of money to be out of your office for days and the best way to earn some extra ROI on your trip is to talk to us about what is going on at ExchangeDefender. You may not use every single product we have, you may not stay on top of every single blog post we write or announcement we make – so feel free to ask about what is new, what has changed and if any of your previous issues have been resolved. We are always adding to our solution portfolio and we know it end to end so we’re the best folks to give you a 10,000 foot view of our company; and can drag over a sales or technical person to explain the full details in a second.
We’re here to connect you with other partners – IT providers are not all the same. Many of our partners specialize in specific verticals and have developed custom stuff using our API, so if you are thinking outside the box we can likely get you contact info for partners that work in the same vertical or have a different way of using or positioning our solutions.
We’re here to give you the whole picture – If you don’t tune in to every webinar or haven’t spoken to anyone at ExchangeDefender in a year chances are you’re missing out on a lot of development. We can quickly walk you through everything that has changed and put it in a context of why we are doing so. For example, we recently launched ExchangeDefender LiveArchive 4 and it is no longer based on Microsoft Exchange. Why? It’s not due to the cost. It’s not due to the licensing. It’s not due to the complexity – it’s because our long term business goal for LiveArchive is to create a full redundancy for your entire communication experience – not just email. With LiveArchive 4 we can now provide failover email solution that also includes your contacts and your whole schedule, so you’re missing absolutely nothing when your mail server goes offline. Understanding what we are doing, and why, is a great way to make sure your clients are getting the solution that continues to solve their evolving problems as they count on you more.
We’re here to give you a quick rundown of everything new – If you’ve made it this far you’re in minority, most people just skim blog posts. That is fair, we do it as well. Information overload is serious business and you can only take in so much every day. Well, if you stop by our booth we can talk to you about what we’ve done, what we’re doing, what is coming down the pipe and so on.
We’re here for feedback – Most importantly, we are here to hear from you. You’re welcome to call us 24/7 but if there is something that really bugs you about our service or something that is working out really well but needs some tweaking, we are here to get the big picture for you so we can sell it to our management and developers. Our entire solution stack has been built on partner feedback and it’s the single most valuable takeaway (yes, even more important than new partner acquisition) from conference events.
To sum it up: Stop by, say hi, ask us what’s new and tell us what we could be doing better. And please don’t ask us where Vlad is, he is more of an imaginary character like the Wizard of Oz than an actual participant of day-to-day business 
Anastasia Wiggins
Answering With The Cloud
Every new wave of technological advancement brings nuances that make it difficult to make the exact comparison to the problems old technology solved. The easiest way to promote the new stuff is to talk about all the new great things it does, but what do you say when you are questioned about things that are no longer a problem in the 21st century?
One of the questions we are usually asked is if a company has enough bandwidth to rely on Hosted Exchange.
Fair question. When the small company first started it’s Exchange deployment in late 90’s early 00’s it had all it’s employees in one site and every desktop was on the LAN. Fast forward to 2013 where most employees have mobile phones that are in constant sync with the Exchange deployment over the WAN. Remote offices, road warriors, executive laptops at home – now each user has several devices connecting to the Exchange server at the office and there would be actual net savings in bandwidth if the Exchange server went to the cloud!
To be fair, these “infrastructure concerns” are typically coming from the IT employee who is trying to protect his job with inferior solutions: Your sales process should focus on actual business operations concerns around business continuity, security and compliance. Here are some ways to differentiate the cloud model with the DIY model.
Just how reliable is the cloud version? What happens when it goes down?
Well it uses the same software that you would run in your office so it is comparable to your existing experience. The difference with the cloud is that the systems are much larger and far more redundant so they can conduct more maintenance without affecting operations because it’s not a single server. Maintenance keeps small problems from becoming big problems and when there are issues they are posted here so you know exactly what is going on.
Cloud Exchange is also redundant across two data centers so if there is a networking issue that impacts one you will still be in business.
In the event of a catastrophic outage, where your cloud Exchange is actually down, you can rely on ExchangeDefender LiveArchive which gives you last year worth of email including all your contacts, calendars and appointments with full realtime access to send and receive even over a mobile device.
What about backups? What if they go out of business? How can I be sure I have my data?
You’re protected in several ways, the most immediate one being Outlook 2013 cached mode. Because Outlook 2013 is included for free we will upgrade all your workstations to store all your email locally on your workstations or laptops so it will be protected by the local backups first.
We also provide business level backups of your entire organization and we can do it on a monthly, quarterly or annual basis so you can snapshot your mail and keep it here or off site in a safe deposit box on a portable USB hard drive. We can even automate the process by keeping this information on BDR systems in our data center.
There is also an option for Compliance Archiving – we can store up to 10 years of email and have it available for immediate search without additional devices or appliances. It’s just another service available to protect your data.
To be honest, the concept of backups worked in the old days where organizations had small servers or single instance storage with a single RAID – cloud deployments are scalable, using multiple servers with DAG that keeps copies of the data in multiple locations. Because these systems are built for scale they offer more flexibility and more data copies – but we can certainly help you sleep easier at night by providing these additional services that make sense if you’re not so sure about the cloud.
What about security? I hear the cloud is hacked a lot! I have compliance to worry about as well.
The threat of having your security compromised is real regardless of where your Exchange is. One thing you can be sure of is that providing the level of monitoring and security layers available in the cloud would make an office server solution very expensive. ExchangeDefender provides stated Security Procedures document, Data Destruction Document, is SSAE 16 certified and undergoes multiple security audits every year – how about your IT employee?
We already mentioned Compliance Archiving, the system that gives you realtime access to 10 years of your email, where you can quickly locate any inbound, outbound and even interoffice email that matches search criteria. If you have HIPAA concerns, ExchangeDefender will sign a Business Associate Agreement (BAA) so you’re covered and have full access to your mail without worrying if it has been tampered with by the IT staff.
Security is really a matter of monitoring, technology and user awareness. ExchangeDefender has a lot more resources and higher end firewalls and DDoS protection service to address security problems when they pop up, patch the systems quickly because it can offline redundant servers, filter suspicious traffic and more that we cannot do affordably for you in the office. But what we can do is implement requirements for password rotation, we can deploy RSA SecurID for one-time passwords, we can monitor usage patterns and more.
Summary
Sometimes it’s hard for people stuck in the old model of IT to quickly accept how change has provided for better solutions to old IT problems. The key to a successful client relationship and a sale is not to argue some preconceived notions about IT but to explain the advances in technology and all the better stuff they will get from the cloud.
While everything about technology can be debated endlessly by the tech world, technical implementation to suit business has been taken out of the clutches of IT departments and placed into control of executives who have a more practical view of technology. Try asking two IT people: “What’s the best way to backup data” and see how many answers you get. Asking an executive will get you a different, more practical answer: We need to be able to continue work as usual within X hours but we need to have access to Y years of data in case of an audit.
ExchangeDefender and our partners are constantly evolving the best technology and the best local people around the world to solve these IT problems. Sometimes starting the conversation and framing it in a way to explain the advancement we’ve had in the past two decades when it comes to email is more difficult than just providing the solution. We hope this helps and if you need more info please do not hesitate to contact us.
Sincerely,
Vlad Mazek
CEO, ExchangeDefender
ExchangeDefender Migrations & Support Business Model
ExchangeDefender Migrations & Support Services is off to an incredible start. But I’ll be first to admit that as usual, marketplace adoption of our solution is slightly different from the way we expected it would be. This webinar will briefly explain our services and business model and then dive deeply into the way our Migrations & Services business has been adopted so far by our partners and how everyone is leveraging these services for a profit. No two small business IT Solution Providers are alike – there are MSPs, ISVs, VARs, specialists, technicians, large IT departments and small contractors to Fortune 500 that are leveraging our services to deliver solutions to teams small and large – and one thing they all have in common now is that they have a partner that can help them scale and quickly offer cloud solutions that are not just latest and greatest but also supported and implemented end to end:
ExchangeDefender Migrations & Support Webinar
http://www.exchangedefender.com/media/XDMigrations.wmv
01:52 What’s new
05:47 Migration Services
08:30 Does it make sense?
10:14 Support Services
12:45 Does it make sense?
14:53 Promotions, Strategy, Win-Win
16:39 Migration Overview
23:08 Migration Overview
25:47 Profit Opportunities
29:10 Migration Fees
33:36 Migration Assistance
38:06 Migration Parallel Tasks
47:28 Cloud = No More IT Problems?
I cannot stress this enough: This is an invitation to a partnership. Migrations & Services is not a product you pick off the shelf and throw into an invoice – it is a project oriented rollout where we do as little or as much as you would like us to do. We can do the migration. We can do the support. We can do the software rollout. We can move the email. We can manage the DNS and manage the VIPs that need their iPhone and iPad configured. We can even bill the client and pay you a commission. We can do anything and everything you want us to do: But the point is that you can build a huge business by being a part of this. Let’s talk.
ExchangeDefender Migrations & Support Services are about giving you scale. About giving you freedom and time to pursue more profitable ways to be more valuable to your clients while leaving the complex, annoying, time consuming and frankly thankless tasks to us. Please download the webinar and hear what our partners have done with us so far, how they are structuring these deals, what they are charging for it, how they are executing side projects and how everything works in real life.
I urge every single one of you reading this post to email me at vlad@ownwebnow.com and sit down for a conversation about what this can do for you. No pressure, no sales quota (after all, you’re talking to the boss), no tricks, schemes or purchase required: This is the biggest opportunity we are presenting to our partners in the 16 year history of our business and I am personally the one spearheading this effort because without you none of this would ever be possible.
Sincerely,
Vlad Mazek, MCSE
CEO, Own Web Now Corp