Exchange Essentials Relaunch
Hello partners, Vlad here, bringing you the latest news about the most anticipated launch we’ve had all year: Exchange Essentials. If you haven’t seen the webinar about the new service(s) please click here to watch it:
In short, we found that lots of people were using our Exchange Essentials to serve the segments of the market that we didn’t think would find Microsoft Exchange appealing. We were surprised both on the low end (for part time businesses, MSPs that were tired of supporting POP3/IMAP) and on the high end (bigger companies that wanted to save costs and didn’t need or want the full enterprise look and feel). So we decided to redo the product around our core strengths and help you put out a solution that made a lot more sense. With that, we feel like there are three core values that we bring above and beyond our competitors:
1. You will never go down. Exchange is Exchange, it will go down – when it does, you’ll still have Emergency and LiveArchive to send and receive mail.
2. You won’t have to compete with us. Service is only available through our partners, no direct sales.
3. You are getting the best regardless of how much you pay. There is no difference in terms of the infrastructure that is holding your data, you won’t be stuck on slow servers or old versions just because you didn’t pay for the top tier.
So we now have Exchange tiers that are priced below Microsoft and Google Apps and in our opinion offer a far better designed-for-business service. And we did not want to compromise on the solution – which complicates things a little with contracts, prepayments, commitments and different features coming at different price points. So I wanted to give you an idea of what will happen the next time you attempt to order Exchange Essentials from us.
I want to sign up my client for Exchange Essentials..
If you attempt to do so through the portal or over the phone, you will get a message that someone from our management needs to speak with you. I’m not going to sugar coat this: Reality is that we can only make money on these services if we all do our part. Consider the call as a part of presale consulting – we want to make sure you know exactly what the product differences are, how to market them, how to sell them, how to price and them and how to profit from it all.
How are we going to do that? Well, shortly after speaking with one of us you’ll get a welcome packet. Here is what’s in it:
Brandable Marketing Collateral – We’ve built client-facing marketing collateral that just needs your name and your logo (or change it up completely if you wish)
Pricing Guide – Detailed pricing, contracts, requirements and pricing breaks in an easy to understand guide.
ExchangeDefender Essentials Question Based Sales Guide – Sample questionnaire, question sequence and open ended questions that you can ask your prospects in order to determine the best solution for them.
Sample Proposal, Contract and Invoice – Proposal language, sample contracts and item descriptions for your invoice.
Web Site Collateral – Cut and paste info into your web site.
PowerPoint Presentation – Presentation covering Exchange services that can be delivered in under 3 minutes to a non-techie audience, just apply your company colors and logo.
Yes, that’s a lot of stuff but the more we can do to help you the less time you’ll have to spend trying to figure out how to describe this product on your web site or create from scratch.
It’s as simple as that. Exchange Essentials is already available for order in United States and Essentials service with mailbox servers in Australia and Europe will be available starting with June ‘14.
Let’s talk! If you aren’t profiting from the cloud you’re missing out.
Sincerely,
Vlad Mazek
CEO, ExchangeDefender
