ExchangeDefender 9 – September Update
ExchangeDefender 9 is off to a fantastic start, as mentioned in the previous post we’ll keep you up to date with any new bugs and fixes as we find and fix them here (http://www.exchangedefender.com/blog/2018/08/exchangedefender-9-launch-bugfix/). Great news on that front is that the entire codebase is new and thanks to new development methodology fixes for minor issues won’t take long. Neither will the addition of the new features: which is what we’d like to discuss today.
The following big features are coming in September and we’ll cover them in detail leading up to the release: ExchangeDefender encryption is getting a major upgrade in threaded conversations and ability to include attachments both ways, our support portal will begin mixing in live chat and status updates so you know immediately where your ticket is in our system and who is working on it, and we’re taking a major step forward to help you manage your security credentials.
ExchangeDefender Encryption Upgrade
ExchangeDefender Encryption is getting a major expansion of features when it comes to handling files and conversations. Specifically, we never want you to have to leave the ExchangeDefender web site in order to communicate effectively and securely. Starting in September, we’re adding two major features to enhance our clients ability to exchange secure content with remote recipients: threaded views and attachment uploads.
Presently, only our clients (protected by ExchangeDefender) can send encrypted attachments. Soon, senders and recipients will be able to work through our portal to send encrypted contents back and forth. The way we’ll present the entire conversation will really take our clients productivity to the next level.
Support / Ticket Live Chat
We’ve been testing a live chat/alert/popup functionality in our support portal where we can huddle up and work on the ticket in realtime with the entire team. This is a far cry from the traditional model where a ticket is accepted, assigned, worked on and completed by a single tech within a SLA mandated period of time.
In the new model, we all have the ability to work on every issue at once and quickly add relevant resources to the conversation: which is effectively what the new support is going to look like. So instead of a ticket being a single monolith of a problem that is handed from one person to the next in it’s entirety, we can now break it down into manageable pieces and a senior engineer can quickly pinpoint, triage and offer guidance that would let other technicians that are available assist the client far faster.
You will also be able to see who is viewing and working on your ticket and where/when the next update will come – this will eliminate the need for phone calls, escalation/status update requests and so on because the system is 100% reactive to what is going on – if the engineer is looking at the ticket they have a counter and they are printed on the ticket. We look forward to extending this functionality to our clients in September, we’ve been using it internally to raving reviews by our staff.
Password Policy Enforcement
ExchangeDefender is a security product – one whose origins and some features trace back to the 90s. In the past 15 months the product has been rewritten entirely, giving us far more flexibility to help you manage your users and their passwords. In September we will start storing passwords with irreversible encryption and complying with many new technologies such as Magic Link that will make password tracking a thing of the past. Additionally we’re rolling out 2FA/OTP across ExchangeDefender with our own API to extend to other applications in the ExchangeDefender universe.
There will be many more features coming along as all our departments have stepped their game up – but these major ones will definitely change the way you work with ExchangeDefender and how much we’re able to do for you and your clients. Privacy, security and management are in the news every single night and we hope to give our clients and partners a level of control over their data that will make it easier for them to sleep at night.
So You Think GDPR Doesn’t Apply to You?
That Four Letter Monster: GDPR
We know – you’re tired about hearing about GDPR – and you’ve probably received a billion emails about it from marketers all over the world urging you to “confirm” your subscription. As our CEO recently posted on Facebook:
“There were two kinds of IT people this week on Facebook – those that whined about
GDPR and those that got richer as a result of it.”
You can hear more of Vlad’s unfiltered thoughts on GDPR in the Game Changer webinar held earlier this month, but needless to say the GDPR is something that is here to stay and with every public privacy breach the notion of government regulation worldwide is going to start with GDPR as the foundation.
What this means for you – regardless of whether you’re the CIO or an MSP partner – is that client data privacy, disclosure, search, and reports will start consuming more of your time.
Do you currently have a solution in place that can quickly tell you what sort of data you have on your clients? Beyond your CRM.
What about the invoices that get emailed out with account numbers and addresses?
What about any contracts or agreements that got emailed back and forth?
I think you see where we are going with this: you need to prepare your IT for eDiscovery even if you don’t have urgent, current, and pressing reason to do so. Penalties for exposing financial data are extreme and the more the world gets used to privacy disclosure and where client data may be stored the more requests and inquiries you will start seeing. Businesses (aka “people with money”) are the low hanging fruit that will be sued first.
This is by no means a new trend: We have been selling Compliance Archive and Corporate Encryption for years but GDPR has really put the demand for these products into a new gear. For our partners, this has significantly increased both sales and service requests that are a giant opportunity for many to be ahead of the curve and regulatory changes worldwide.
Get ready for it today and call us – we have the products, the service, documentation, marketing collateral and back office legal support –
all you need to do is present it to the client and can help you do the rest.
Pro Tip: How to Pitch Encryption and Compliance
Here is something that MSPs always get wrong when it comes to proposing Encryption and Archiving (HIPAA, compliance, eDiscovery): You can’t be something you’re not BUT you have to know the service you’re proposing. More on this topic tomorrow (if I can sneak it by the marketing)
Posted by ExchangeDefender on Thursday, April 5, 2018
Here is something that MSPs always get wrong when it comes to proposing Encryption and Archiving (HIPAA, compliance, eDiscovery): You can’t be something you’re not BUT you have to know the service you’re proposing.
Want to see part TWO of this video?
Disclaimer: There is tasteful profanity and light nudity to really drive the point of how to better interact with your clients. 🙂
ExchangeDefender: Become a Partner
Do’s and Don’ts: Selling your clients on Email Security Solutions
Learn more about the do’s and don’ts when selling security solutions
Let’s face it, most IT solutions in the business process fail because users don’t use them. They don’t use them because they see it as another unnecessary time waster in the process they are already accustomed to and count on everything being yet another thing management will soon forget about because they don’t work the same issues all day long. Sound familiar? All the new, cool, better, smarter ways of doing something will always lose to users unwillingness and inability to change. Until someone loses their job or the company gets sued for negligence. Oops!
So, what should you be talking about with your clients?
1. Don’t talk about backups – talk about long term email archiving and ediscovery.
2. Don’t talk about encryption – talk about safely getting data over without getting hacked.
3. Don’t talk about SPAM – talk about fake senders, fake links
4. Don’t talk about Phishing – talk about identity theft, compromised passwords and bank accounts.
5. Don’t talk about Compliance – talk about setting business standards and avoiding lawsuits.
6. Don’t talk about Web File Sharing – ask how they get important documents to their clients or vendors?
7. Don’t talk about Malware – ask them what they currently do to protect their staff from taking down the whole office.
Your clients have been hearing about SPAM and Virus protection for over a decades now, they view it the same way they view every other software license cost – part of doing business. The problem in 2018 is that it’s no longer just the technology complexity dictating business spending, regulatory bodies and government are getting involved in it too. Nearly every industry is subject to some new regulation, record keeping process, security audit, assessment or other “time waster” that they will have to deal with. So start clipping news articles and send them headlines with the message “We really need to set you up with ExchangeDefender so you don’t end up in the next article” – and I don’t mean it in a sarcastic or fear mongering way at all, nearly a quarter of my office time goes to time travel discussions and things businesses wished they had in place before they got in trouble. Talk to them now.
The Bottom Line:
Businesses you are trying to sell technical solutions to are already dealing with a lot of nightmares related to technology. They don’t want another thing to manage, report, customize, tweak and learn: they want something that reduces all of that work. That something is ExchangeDefender, all-in-one, end-user friendly email solution that removes things they don’t need to look at and makes stuff they are looking for easy to find.
I encourage you to talk to your clients less from a technical solution standpoint and more from the business process implementation. Yes, they may trust you because of your technical expertise but what you need them to understand (and what will ultimately earn you the business) is which business issues are going to be addressed by spending a few dollars a month. If they can identify with the problem, they will pay for it to go away because everyone is always trying to reduce costs and labor is the biggest one of them all. Help make them more productive.