We live in interesting times when it comes to business email. The widespread abuse of email by hackers and spammers has always provided a cover for some rather shady email sending patterns used by small businesses. The rise of GDPR, CAN-SPAM, and other rules, regulations, and acts has built a financial incentive for regulators to go after businesses that violate the rules and small businesses are a sitting duck – too local and easy to track, too easy to report, and often very easy to fine.
Email is quickly becoming a great source of revenue for enforcement agencies – and protecting businesses from themselves (your marketing department in particular) is a challenge so many small businesses need to get a grip on before excessive penalties threaten the very existence of the business that crosses the line even once. So congratulations MSPs, VARs and security professionals, now your SPAM and mail flow management isn’t only going to concern illegal/hacker abuse, you’re now going to be at odds with your clients and how their “unique business case scenario” that will likely get them fined out of business. Fun, right?
Management of all these new things is a subject of our upcoming webinar, next Wednesday, where we hope to give you some technical insight and practical business advice on how you can help businesses manage their email activity properly. Bring your techies and business/sales team in as well, as this affects both sides of the house. Or, you can just tell your clients not to SPAM out and hope they listen to you – my wallet thanks you in advance if you choose this route (sarcasm heavily implied).
Wed, Jun 27, 2018 12:00 PM – 1:00 PM EDT
Click here to register
To be clear, this is not another webinar about GDPR. At all. But you can use GDPR to inform your clients about the potential issues that are coming up. Big businesses and marketers are already facing the inevitable and I bet you that even with the onslaught of all the emails and notices you didn’t quite appreciate what those “notices” were meant to do in the first place. Inform you about GDPR and updated privacy policies, right? Wrong. They are being used to get you to opt back into messages that you accidentally got rolled up in the first place. And this is for things you knowingly entered into – think about how a typical small business gets it’s leads – from purchased lists to sweepstakes and raffles and “win a free lunch for your company” business card drops – all of that is about to become a nightmare for the IT department to manage and protect.