ExchangeDefender Essentials Emergency (e3)
ExchangeDefender Essentials has been released out of beta. Everyone is running the 2.0 suite in production as of earlier this week. This is not news – both Vlad Mazek, our CEO, and Carlos Lascano, VP of Support Services and R&D, have blogged this week about the release. The biggest noteworthy item with the release is the inclusion of a new piece – ExchangeDefender Essentials Emergency (E3). I’ll leave you to the other blogs to read about the details of E3, but to sum up, it’s a scaled-down business continuity solution that we felt it necessary to include in order to make Essentials worthy of the ExchangeDefender name. And it’s free, built into ExchangeDefender Essentials for every user.
You may be wondering, why do we keep releasing more versions of our products? Aren’t the ones we have already supposed to meet the needs of our small and medium sized business clients? And why do we keep making things free?
Let’s take these separately.
Why do we keep releasing more versions of our products? Aren’t the ones we have already supposed to meet the needs of our clients?
It’s all about price points, people.
Sometimes ExchangeDefender, the full flagship suite will make sense. The ExchangeDefender suite was designed to fully protect users with LiveArchive, Encryption, Web Filtering, Secure Web File Sharing, and much more. Thing is, this complete solution is just $2 per month per user.
Just the same, in some cases the client won’t want or need all those security features, and will be looking for ways to reduce costs and simplify. As Vlad Mazek, our CEO, said in his recent post about the launch of Exchange Essentials Emergency (E3), “I cannot advise you on the level of risk you or your clients are capable of taking on, or guess what your tolerance level for downtime and performance killing issues may be. All I can do is offer the best product at the best price point and let you pick what fits your budget.”
This is where ExchangeDefender Essentials comes in.
In the great compromise between features and price, the classic Goldilocks question, there is no one absolute right answer. But with the version 1 beta launch of Essentials we learned that the reality of small business outages was such that some kind of business continuity was so often needed that we simply couldn’t reconcile delivering a solution branded under our name without it.
But again, in the compromise between features and price, we ended up building this into the offering for free. While we haven’t formally released the new pricing structure for Essentials 2.0 just yet (it’ll be out February 1, we are more than comfortable announcing that E3 will definitely be free. Which just begs the next question.
Why do we keep making things free?
This is where E3 becomes really important. As far as we know, none of our competitors or quasi-competitors is offering anything like this. We are giving away business continuity because we believe in value, and we believe in our partners. We believe in giving our partners a competitive advantage where and when we can, because ultimately that is a competitive advantage for us, too. ExchangeDefender Essentials Emergency is free because we want you to have it, and deploy it with your clients.
We know it will help you sell more solutions and more Exchange 2010 hosting and support services and training services and then some and address all the needs of your clients of all shapes and sizes.
Do you find this information useful?
If you’d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http://www.lookscloudy.com where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders, and more.
Kate Hunt
VP Community Development, ExchangeDefender
kate@ownwebnow.com
(877) 546-0316 x777
