LESS is MORE…
Many small to medium-sized businesses rely heavily on marketing tips and advice that they can get for free from the Internet; at least in the early years of their business. While this is fine and dandy, your business’s marketing efforts need to be specific and catered to what matters most to your target market and to your current customers. So, I have a few quick tips for you which I think will help you get a better response rate from all your marketing efforts. To increase the success of your mailing campaigns, advertising, email marketing and the number of leads you get from your website or events, when marketing to clients:
“Use the least amount of words as you can to get your message across! Less is More!”
Here are 2 reasons why, with marketing, LESS is MORE:
#1: When you use as few words as possible, you will be removing all of the extra “stuff and fluff” and keep only the key points of your marketing message highlighted. This will, in turn, make your message clear, more focused and easier for the reader to understand what you want them to know or do in a timely manner.
#2: Just like you and your business, the people coming in contact with your marketing are BUSY! When someone reads a piece of marketing collateral or sees an advertisement, they do a quick scan of it. If it looks too long right off the bat, many people will decide not to even invest the time required to read through it.
A GREAT acronym to remember when creating marketing is K.I.S.S.! 
K – Keep
I – It
S – Simple &
S – Straightforward
How does ExchangeDefender “K.I.S.S.”?
At ExchangeDefender, we keep our marketing simple and straightforward in a variety of ways. First, we have identified our niche and our target market. Second, our product line is very specific, easy to understand, and we market the features that our partners are most interested in. Third, we don’t hide anything; all of our services come packaged all-inclusive to create more profitable offerings for our partners. Lastly, we tell partners what they need to know to have a better more successful partnership with us.
When marketing becomes clear, more focused AND more people actually read the whole message that you are trying to relay – you significantly increase the potential of your efforts! “K.I.S.S.” is a great way to leverage your marketing to be sure that your client base is receiving the information that you want them to get in an easy fashion for all parties. Also, it is also great to incorporate a call to action with your marketing message so that the customer will know what to do with the information that they are reading, thus also creating a quicker result from your marketing.
Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com
(877) 546-0316 x735
