It goes against all marketing laws to write a blog post about a service or product you’re trying to pimp. Thankfully, my marketing folks have a few days off for Thanksgiving and my blog publishing credentials still work.. so on behalf of the whole team at ExchangeDefender, thank you for a wonderful year. We hope you had a wonderful day and I wanted to share something we’re all thankful for from the business perspective because it’s not all about the money.
Thank you for your faith – When I first started Own Web Now Corp, I only promised to get your yellow pages ad on the Internet for $99. Fast forward 20 years, we have entire companies (large ones at that) trusting us with their entire communications chain from email to backups to business continuity. We deliver and manage that service from three continents on what has traditionally been very unreliable software and perpetually breaking hardware. The level of faith our clients put in us to make their data safe and secure every day is something we’re beyond thankful for.
Thank you for your trust – Our very business exists out of the core distrust for the content on the Internet. Our tagline is “I kill SPAM for a living.” Yet in a world that is increasingly antagonistic and unpleasant, we’ve found people on every continent that trust us to get their mail around safely and securely. That’s a level of trust that is hard to express the appreciation for – seeing how nearly 20% of our time goes towards audits, checks, monitoring, adjustments, drills, and tests.
Thank you for your feedback – It’s hard to say this with a straight face since it’s become the industry joke in a way that Microsoft outright dismissed partners issues without an ounce of sincerity. Personally, I mean every word of it. We’re far from perfect. But I appreciate the feedback in all areas of our business and I always tell my employees to treasure it. “This is a business. Competitive business. If a client is complaining they are doing the dificult work of trying to make things work. Treat feedback as if your job depends on it – because that client could have taken the easy route – just moving it somewhere else that this problem doesn’t exist. It’s not bitching, it’s free troubleshooting!”
Thank you for your loyalty – We’re lucky to have a massive client retention rate – we don’t take it for granted either, we work very hard to maintain it and we still have clients with us that have been here since 1997. If there is a legacy behind this business it’s that when you do a good job and care about the service you’re delivering, people will stick with it because they know you’re on their side. That loyalty behind Own Web Now is what made ExchangeDefender possible, with ExchangeDefender we were able to build Shockey Monkey and with the new partners that brought us we’ve been able to become more valuable and get migrations, support, billing and soon every service you may need. Even the really stickly, legal and complex ones like Encryption and Compliance Archiving.
As a team, we’re thankful for this and much more. We hope you had a wonderful day, in US and abroad, and we thank you for your business. Always.