Using LiveArchive to differentiate yourself in the marketplace – ExchangeDefender Blog

August 26, 2013

Using LiveArchive to differentiate yourself in the marketplace

Filed under: Consulting,ExchangeDefender — Anastasia @ 10:58 am

Picture this- You get to a prospective client’s site, you go in, you’re prepared, confident you will win the sale, but you come out and no sale. You ask yourself, what went wrong? Was it my presentation? Was it me? Was it them? Was it the pricing? Some business owners may not be willing to tell you why they went with another solution, but knowing why is irrelevant. What you really need to know is how to correctly position the product or service. Once you learn how to do this your chances of losing out in the future will decrease dramatically. To ensure that you have the competitive advantage you will need to stand out from the rest, show your customers you’re unique. Once you help your clients understand that you’re offering something no one else can offer you will make the sale! So how do you convey that to your customers?

Perhaps the most important feature and biggest competitive advantage of ExchangeDefender is LiveArchive. LiveArchive is the business continuity piece of ExchangeDefender. What happens when the client’s server goes down? They are unable to send or receive email. We live in the technological age and majority of business is conducted through email, so no email means loss of business; no one likes to lose money. With ExchangeDefender’s LiveArchive your clients will never have to worry or experience this again. With other solutions your clients would not be able to access their email during an outage, but with ExchangeDefender you are providing your clients access to their emails through LiveArchive, this advantage will set you apart from everyone else.

Another advantage of LiveArchive is that it’s instantaneous. Your clients will be able to resume service automatically and everything will run as it normally would. It’s simple, you just open a web browser to https://livearchive.exchangedefender.com or (https://la.livearchive.exchangedefender.com) and continue where you left off so there is nothing to tweak/install/configure.

Finally, ExchangeDefender’s LiveArchive lets you stand out because unlike our competitors we sync mail, contacts and calendars. We do so for a year so you don’t have to worry about missing critical pieces of information to do your job. This is truly a Business Enterprise solution like no other and that is what will differentiate you from your competition.

Comparatively speaking, nobody else has this service so it’s easy to explain why LiveArchive as a hosted solution makes a giant difference. Another piece of the comparative puzzle is when customers find something they believe is similar, but know this is not an apples to apples comparison. If your client does happen to find a “comparable” solution, make it known to them that other solutions partner with a third party- so what does that mean for them? It means that your client is placing trust in a company that doesn’t trust their company and/or technology so they put it in the hands of a third party. Typically what happens in that case is the solution is purchased and IT Providers and clients come to find out the solution doesn’t work as it should and it happens just when the client is depending on it most. If you or your clients were in a situation like this the last thing you would want to find out is that they’re unable to access their email because their provider’s provider is down.

In addition, LiveArchive is built in with the ExchangeDefender package so unlike your competition we do not charge for basic or extended storage. Lastly, convey to your clients that your solution stands out by offering mail sync. Competing companies do not sync mail back to your server once the service comes back up so you effectively lose mail. Even worse, some don’t give you live access to email while you’re down, they just offer “mail bagging” or “mail queuing” which keeps the mail from being lost but while you’re down – you do not have the ability to send or receive mail.

LiveArchive is just one of the many features that give you the advantage over your competition. For additional tips and selling points, check out these great blogs!

If you have any additional questions, please feel free to contact me directly at: anastasia@ownwebnow.com or 877-546-0316 x 739.