If you’ve followed our blog for a while you have seen us mostly focus on the product development, support, marketing and all things related to ExchangeDefender. No change there, but I have something new: we have chosen to start adding more technology consulting content that can help you with our solutions.
As we have grown so have our partners. Many of whom are hiring technical and business staff that doesn’t have in-depth knowledge of the increasingly complex and legally challenging landscape of modern communications. As our solutions help businesses manage operations, communicate, store data and collaborate it’s on to us to help you tell a compelling story.
Simply put, we are doubling down on the educational and training resources at ExchangeDefender.
Our webinar on August 28th will feature a lot of new stuff and we will cover the new versions of ExchangeDefender, Shockey Monkey, Unicorn, LocalCloud and several new initiatives meant to help you grow your business and make your clients more efficient. We will use this blog as a run up to that webinar, posting educational content that will give you more background about everything we are doing, how we see our partners taking advantage of our solutions, where opportunities are and what potential pitfalls you need to avoid.
You have to pay attention. Or choose to ignore it. I have many conversations with our partners on the polar opposites of satisfaction with our content: To some our information and our people are priceless – for others there is just too much stuff and stuff is hard to find. Strategically, after much debate and internal arguing, we have chosen to continue putting out more content and Google search for specific questions that folks ask us for from time to time. If you can’t find it on the web site, call us or chat with us and we’ll track it down. I have to be honest with you – the business IT is now far more serious than it was 5 or 10 years ago, the legal exposure is great, dealing with liabilities and regulatory compliance is a challenge that is a part of our value proposition. We will take our time to train you and make you successful because if we cannot jointly solve these problems and help our clients succeed above those that don’t care… then there is no reason for us to be in business. I truly believe that and the whole team at ExchangeDefender believes that.
We believe that our most profitable days are ahead of us which is why we are spending money on these solutions just as others are trying to sell theirs for scrap: The difference now is that the easy money may have already been made and the most profitable projects ahead will require skill beyond IT and ability to provide guidance beyond what can be found in a quick Google search.
We will help you as little or as much as you need us and on behalf of the entire team here, thank you for your business.