Exchange 2010 Essentials from ExchangeDefender: Costs & Benefits
Purchase decisions are all about a cost/benefit comparison, and always will be. What clients seek when making cost/benefit comparisons is very simple: good enough. Most want neither the bottom of the barrel, nor the top of the line, but a solution somewhere in the middle that addresses their core needs at a reasonable price. As your client’s VAR or MSP Trusted Technology Advisors, you get to give that “Goldilocks advice”—what’s too little, what’s too much, and what’s just right.
Often email and messaging are among the most important services to a business, tools they depend on every day. Just the same, in many cases these business clients of ours are willing to trade off a few features or accept a lower service level for the benefit of a lower price, but only to a point. The question becomes: how important is email to the client’s business? How much downtime can they afford? An hour? A day? Can that client justify the cost of guaranteeing that their email will always be available?
Some SMB clients don’t want or need a full-featured messaging and collaboration solution and want to minimize their costs of maintaining basic functionality. While Google Apps for Business offers an attractive price point with “pared down” messaging features, its unfamiliar interface may turn off folks who are comfortable with the Microsoft user experience. Exchange 2010 Essentials delivers the best of both worlds – minimal complexity using Outlook Web Access protected by ExchangeDefender Essentials along with the ever-popular Public Folders and Distribution Groups at a competitive price point, just $6 per month per mailbox. Clients can even integrate with their existing copies of Outlook to get that fat client experience they know and love.
Help to protect your valuable client relationships by offering them the right ExchangeDefender solution to meet their real needs.
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If you’d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http://www.lookscloudy.com where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders, and more.
Kate Hunt
VP Community Development, ExchangeDefender
kate@ownwebnow.com
(877) 546-0316 x777
