Selling your clients the dream.. The cloud – ExchangeDefender Blog

September 12, 2013

Selling your clients the dream.. The cloud

Filed under: Business Tips,Consulting,Hosted Services,How To — Anastasia @ 9:45 am

It’s here, the end-all be-all! As many of you may know we have some big things going on here at ExchangeDefender. Just last week we announced our new plan for managed migrations. In case you missed it, we are now going to start doing your migrations for you at no additional cost! That’s right; we will do the work for you. This new service will save you time as well as making you more profitable. Here’s what managed migrations can offer for you!

No more long hours: We wanted to make this as easy and seamless as possible. No longer will you have to spend countless hours on migrating mail, we take care of it for you. With less time spent on migrations you will be able to focus on generating new business. More business equals more money.

100 percent profit– Not only will you be able to increase revenue by saving time, you’ll also be able to pocket the entire cost of the migrations and not have to put in any work yourself. And no longer will your techs have to spend their time doing migrations, thus leaving you with additional revenue. When you spend less time managing the clients infrastructure you are able to focus on helping them with other aspects of their business.

Less Headaches– Whether you’ve been in the industry for 20 years or 2 years, you know the Cloud is the next big thing. The cloud makes it easy and simple to manage your clients. ExchangeDefender offers a central admin console and we give you the control. You don’t have to worry about someone within the company trying to mess with things; you are the only one in control and with the ability to access their accounts.

It’s important for you to see the value in this service, but what about your customers? How do you convince your client to make the switch?

Value : When upgrading or switching their infrastructure, many small business owners are very price conscious and only willing to do the bare minimum. Your clients will only pay for what they see value in and e-mail, after all is an essential function for day to day business activities. Upgrades to their filer server and ActiveDirectory can be costly and timely, something most owners are not willing to deal with. These are not changes that impact daily business activities, so appeal to their needs.

Redundancy– With ExchangeDefender’s redundancy in place, our services are much more reliable than a SBS that has a single point of failure. So in the event something does happen we are redundant , which allows your clients to continue working as normal .

Price– The cloud is a significantly cheaper alternative to SBS servers. First, there is the cost of the server, and then there is the maintenance and what about if the server goes down? These are all additional cost incurred by the business that they could be allocating elsewhere. Not to mention the space it takes up.

Next week I’ll discuss how to price the solution. You’ll need to understand what others are charging and strategies for presenting to the customer. The first step in this process is you, as the partner understanding the comparisons. When presenting this offer to clients, you are not comparing apples to apples if you’re presenting ExchangeDefender vs. the bare bones competition solution, you’re comparing apples to oranges. So don’t be fooled by the competition.

For more information, please contact me at : Anastasia@ownwebnow.com or 877-546-0316 x 739.