How to position and sell Exchange messaging – ExchangeDefender Blog

October 14, 2011

How to position and sell Exchange messaging

Filed under: Consulting,ExchangeDefender,Hosted Services — vlad @ 3:29 pm

Have you considered adding hosted Exchange or other cloud messaging solutions to your portfolio? If not, you’re already behind Microsoft, Google, IBM and many others. Even if you have considered it, the marketplace is getting flooded with cloud marketing and you need to be savvy to get your solution front and center and not get displaced by he competition. Here is how! 

Hosted Exchange 2010 + SharePoint 2010 and Exchange 2010 Essentials:  while they’re only two simple, reliable solutions, they pack a powerful punch that solves a wide variety of small business messaging and collaboration challenges.  When we surveyed our partners, 90% of them told us that Hosted Exchange is their single best “foot in the door” or relationship builder product.  This is because small businesses are becoming more and more dependent on their messaging technology, while the cost of deploying and managing it continues to skyrocket.  They need affordable, reliable messaging technology to support their unique businesses – and Hosted Exchange + SharePoint and Exchange 2010 Essentials from ExchangeDefender offers small businesses of all kinds an attractive combination of rich features, affordability, security and flexibility. 
 

Differentiation

Our small business clients certainly have options when it comes to cloud-based messaging solutions – Microsoft Office 365 and Google Apps for Business are two major alternatives with which many small business clients may be familiar.  Hosted Exchange 2010 + SharePoint 2010 and Exchange 2010 Essentials from ExchangeDefender are fundamentally different, offering users the familiar Microsoft Outlook user experience at an unbeatable value with the flexibility to deploy just the right tools that the business needs. 

Some SMB clients don’t want or need a full-featured messaging and collaboration solution and want to minimize their costs of maintaining basic functionality.  While Google Apps for Business offers an attractive price point with “pared down” messaging features, its unfamiliar interface may turn off folks who are comfortable with the Microsoft user experience.  Exchange 2010 Essentials delivers the best of both worlds – minimal complexity using Outlook Web Access protected by ExchangeDefender Essentials along with the ever-popular Public Folders and Distribution Groups at a competitive price point, just $6 per month per mailbox.  Clients can even integrate with their existing copies of Outlook to get that fat client experience they know and love.   

Feature/Benefit Discussion

solutionsSome SMB clients will require more advanced features like message encryption or archiving for regulatory compliance, and may find the messaging features included in Microsoft Office 365 and Google Apps for Business lacking – security, encryption, and archiving aren’t included in Google Apps for Business, and while Microsoft Forefront protects Office 365 email users, archiving, encryption, and e-discovery aren’t included.  Hosted Exchange 2010 + SharePoint 2010 delivers the full Microsoft Outlook experience with SharePoint’s powerful online portal and groupware functionality, including ExchangeDefender protection and our Live Archive service.  Integrate with Blackberry Enterprise Server, split domains, brand the portal experience and leverage the “tried and true” Public Folders feature if desired, as well, all for only $10 per month per mailbox. 

Whatever your clients’ needs are, you can get your foot in the door and start building a strong relationship (or deepen an existing one) with the powerful combination of Hosted Exchange 2010 + SharePoint 2010 and Exchange 2010 Essentials from ExchangeDefender.  Now you can offer your clients an attractive combination of rich features, affordability, security and flexibility on our globally-redundant infrastructure that even most large enterprises cannot build in-house. 

Do you find this information useful?

If you’d like a lot more in-depth discussion about the cloud and how it impacts your clients join at Looks Cloudy http://www.lookscloudy.com where I blog daily about the adoption of the cloud in SMB along with numerous webcasts, podcast with industry leaders and more.

Sincerely,
Kate Hunt
VP Community Development, ExchangeDefender
kate@ownwebnow.com
(877) 546-0316 x777