You may be saying \u201cWait, this sounds impossible\u201d or \u201cIt is too good to be true.\u201d That would be because it really is. <\/p>\n
It is not possible to honestly<\/i> position any<\/i> one email product so that absolutely everyone<\/i> will see real value in it \u2013 there are just too many varying sets of needs and requirements out there. But you can quickly and easily get a few pieces of information that you can use to show your clients how they can take advantage of the wealth of value within Hosted Exchange 2010 + SharePoint 2010 from ExchangeDefender. <\/p>\n
Your first task when you begin the sales conversation with any new client or prospect is to find out what Hosted Exchange 2010 + SharePoint 2010 can do for them. How do you do that? By focusing NOT on the hosted exchange product or service, but rather on the client himself (or herself) and asking them the right questions, the right way. <\/p>\n
In this questioning process you will find out what email service they are currently using, what issues they have with that service at that time, and how those issues are affecting them. The implications, or how their issues with their email service affect them, are the real meat that you are looking for. <\/p>\n
What can Hosted Exchange 2010 + SharePoint 2010 from ExchangeDefender do for them? Chances are good that once you understand the issues and how they are affecting the client\u2019s business, you can very easily illustrate how Hosted Exchange 2010 + SharePoint 2010 will alleviate those affects by eliminating the issues. <\/p>\n
For example, if you hear from a small business client running someone else\u2019s web-based email that the limited support is extending downtime and costing the client business, then you know that a brief mention of the quick and effective 24×7 support available through ExchangeDefender might be highly enlightening to them, and may serve to enhance your value proposition significantly. <\/p>\n
Remember, positioning any product is all about building value proposition and painting a picture. Our CEO, Vlad Mazek, calls it \u201cSelling the Dream\u201d \u2013 help the client see exactly how much better their lives and business will be with Hosted Exchange 2010 + SharePoint 2010 from ExchangeDefender and closing the sale becomes the natural, easy result of the conversation. <\/p>\n
Do you find this information useful? <\/b> <\/p>\n
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If you would like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http:\/\/www.lookscloudy.com<\/a> where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders, and more. <\/p>\n