It\u2019s the holidays, and things seem to have slowed down. It\u2019s not that there isn\u2019t anything to write about (there\u2019s plenty), it\u2019s that a bunch of folks are \u201cchecked out\u201d mentally (or physically or both) for the season and there\u2019s not as much going on as usual. <\/p>\n
Many of our clients are probably in \u201cvacation mode\u201d now, too. Some of their employees and customers are Out, too. The phones are quieter. The service board seems empty. It can be tempting to slow or halt our own operations in response to this, but these quiet periods do not constitute an excuse for us to check out as well. In fact, choosing to follow suit on this one could be quite costly. <\/p>\n
Think about it this way: when clients\u2019 businesses are slower, they\u2019ve got that much more time and bandwidth to sit down and have meaningful conversations with their Trusted Technology Advisor. Conversations which, when properly leveraged, can translate into real business gains for them and profitable work for us. <\/p>\n
When are we most likely to get the time and attention of a busy CEO? Assuming that person is not out already, this is it. That busy prospect decision maker just might be able to carve out a few extra minutes during this time when they have less of the normal \u201cday-to-day\u201d to deal with. <\/p>\n
The smart MSPs are kicking sales and marketing efforts into high gear while many others seem to be resting. The team probably has more downtime than is normal, as well. <\/p>\n
Get on the phones, schedule those meetings, write up the reports, then get out there and Sell, Sell, Sell. <\/p>\n
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If you\u2019d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http:\/\/www.lookscloudy.com<\/a> where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders and more. <\/p>\n<\/blockquote>\n