{"id":261,"date":"2011-10-25T13:37:30","date_gmt":"2011-10-25T18:37:30","guid":{"rendered":"http:\/\/www.exchangedefender.com\/blog\/2011\/10\/upselling-downtimehow-to-properly-position-business-continuity\/"},"modified":"2011-10-25T13:37:30","modified_gmt":"2011-10-25T18:37:30","slug":"upselling-downtimehow-to-properly-position-business-continuity","status":"publish","type":"post","link":"https:\/\/www.exchangedefender.com\/blog\/2011\/10\/upselling-downtimehow-to-properly-position-business-continuity\/","title":{"rendered":"Upselling Downtime&ndash;How to Properly Position Business Continuity"},"content":{"rendered":"<p>Let\u2019s just face it \u2013 downtime happens.&nbsp; In the past three months almost every major cloudy service, from Microsoft Office 365 to BlackBerry, Amazon Web Services, the Sony Playstation Network, and Netflix, has suffered an outage for one reason or another.&nbsp; There\u2019s no reason to try to hide this reality when you try to sell hosted solutions to your clients.&nbsp; It makes more sense to set an accurate expectation that a reasonable amount of downtime is to be expected, then to help them decide whether they can accept it or what they could do about it.&nbsp; It\u2019s a bit like \u201cunder promise and over deliver\u201d with a twist, and it can often help you to upsell a higher value solution.&nbsp; <\/p>\n<p><strong>Costs and Benefits<\/strong><\/p>\n<p><a href=\"http:\/\/www.ownwebnow.com\/blog\/images\/215d6115a3e5_CACB\/scale.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: right; border-top: 0px; border-right: 0px; padding-top: 0px\" title=\"scale\" border=\"0\" alt=\"scale\" align=\"right\" src=\"http:\/\/www.ownwebnow.com\/blog\/images\/215d6115a3e5_CACB\/scale_thumb.jpg\" width=\"150\" height=\"146\"><\/a>Purchase decisions are all about a cost\/benefit comparison, and always will be.&nbsp; What clients seek when making cost\/benefit comparisons is very simple:&nbsp; good enough.&nbsp; Most want neither the bottom of the barrel, nor the top of the line, but a solution somewhere in the middle that addresses their core needs at a reasonable price.&nbsp; As your client\u2019s Trusted Technology Advisors, you get to give that \u201cGoldilocks advice\u201d\u2014what\u2019s too little, what\u2019s too much, and what\u2019s just right.&nbsp; <\/p>\n<p>Often email and messaging are among the most important services to a business, tools they depend on every day.&nbsp; With hosted messaging solutions from ExchangeDefender, you can help to protect your clients from suffering downtime their business can\u2019t afford.&nbsp; Downtime can be the key to upselling a client from Exchange 2010 Essentials to Exchange 2010 + SharePoint 2010.&nbsp; It\u2019s just a matter of finding out what\u2019s \u201cgood enough.\u201d&nbsp; <\/p>\n<p><strong>The Power of Good Enough<\/strong><\/p>\n<p><a href=\"http:\/\/www.ownwebnow.com\/blog\/images\/215d6115a3e5_CACB\/fatman.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: right; border-top: 0px; border-right: 0px; padding-top: 0px\" title=\"fatman\" border=\"0\" alt=\"fatman\" align=\"right\" src=\"http:\/\/www.ownwebnow.com\/blog\/images\/215d6115a3e5_CACB\/fatman_thumb.jpg\" width=\"180\" height=\"203\"><\/a>In many cases clients are willing to trade off a few features or accept a lower service level for the benefit of a lower price, but only to a point.&nbsp;&nbsp; The question becomes:&nbsp; how important is email to the client\u2019s business?&nbsp; How much downtime can they afford?&nbsp; An hour?&nbsp; A day?&nbsp; Can that client justify the cost of guaranteeing that their email will always be available?&nbsp; <\/p>\n<p>If the possibility of an occasional bout of downtime isn\u2019t the end of the world to the client, and they really just need a secure email-and-only-email solution, then Exchange Essentials 2010 is the right fit.&nbsp; With a cost difference of a mere $4 per mailbox per month, though, it can be quite easy to upsell the <a href=\"http:\/\/www.exchangedefender.com\/features_livearchive.php\">LiveArchive<\/a> feature of Exchange 2010 + SharePoint 2010 to those clients who cringe at the thought of prolonged downtime.&nbsp; <\/p>\n<p>With Exchange 2010 + SharePoint 2010 from ExchangeDefender, the Live Archive service is always on, constantly archiving sent and received mail so there is no maintenance or management to worry about in case of an outage.&nbsp; So let\u2019s say the power goes out at the client\u2019s office.&nbsp; With Live Archive, all those users have to do is go home and log on to their secure Outlook Web Access portal and pick up work right where they left off.&nbsp; The cost of the outage just dropped to almost nothing.&nbsp; <\/p>\n<p>Help to protect your clients from downtime they can\u2019t afford by setting accurate expectations about the reality of downtime, and by offering them the right ExchangeDefender solution to meet their real needs.&nbsp; <\/p>\n<blockquote>\n<p><strong>Do you find this information useful?<\/strong><\/p>\n<p><a href=\"http:\/\/www.ownwebnow.com\/blog\/images\/215d6115a3e5_CACB\/lc_logo.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: right; border-top: 0px; border-right: 0px; padding-top: 0px\" title=\"lc_logo\" border=\"0\" alt=\"lc_logo\" align=\"right\" src=\"http:\/\/www.ownwebnow.com\/blog\/images\/215d6115a3e5_CACB\/lc_logo_thumb.png\" width=\"132\" height=\"58\"><\/a>If you\u2019d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy <a href=\"http:\/\/www.lookscloudy.com\">http:\/\/www.lookscloudy.com<\/a> where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders and more.&nbsp; <\/p>\n<\/blockquote>\n<p>Sincerely,<br \/>Kate Hunt<br \/>VP Community Development, ExchangeDefender<br \/>kate@ownwebnow.com<br \/>(877) 546-0316 x777<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-261","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/posts\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/comments?post=261"}],"version-history":[{"count":0,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/posts\/261\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/categories?post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/tags?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}