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We\u2019re almost done with the first quarter and I wanted to take a moment to brief you about the features that are driving sales the most. These figures were taken from the top 10% of our managed services partners (MSP) in the small and mid-market segment (so they aren\u2019t skewed by distributors, ISVs and large government\/enterprise orders). I want to give you an idea about what is selling out there and hopefully these are the same conversations you\u2019re having (or should be having) in order to grow your business.<\/span><\/p>\n We are continuing to see a massive shift from email backups to email Compliance Archiving. In a nutshell, our Compliance Archiving<\/strong><\/a><\/span> offers companies the ability to store up to 10 years of inbound, outbound, and interoffice email in the cloud where it meets dozens of regulator compliance, government and eDiscovery standards. Not only does it eliminate the pain point of managing backups, but it enables users to quickly and easily locate messages they are looking for on their own.<\/p>\n The more people move from their Exchange servers to the cloud (and Office 365) the more they realize how good they had it while their security was layered by their MSP managed solution. While everyone goes to the cloud hoping that \u201cit\u2019s good enough\u201d SPAM filtering will work<\/u>, companies quickly find out that the few bucks a month they were spending to keep trash out<\/a> <\/strong><\/span>of the mailbox was really worth it. I have spoken to so many MSPs that couldn\u2019t convince their clients to keep ExchangeDefender as they went to the cloud and that within a week of making a move to Office 365 they were right back on it \u2013 some unfortunately due to immediately failing an audit and phishing stuff flying through (more details on Phishing Protection and how to promote it later)<\/p>\n As we pick up the pace on the rollout of our Compliance Manager service, we are seeing a lot of sales made on the back of Encryption<\/a> <\/strong><\/span>(free) and Corporate Encryption<\/a><\/strong> <\/span>(addon) services. I\u2019ll admit I have not spoken to a ton of people about it, but feedback we continuously get about the service is that regulatory requirements in several industries are finally starting to be taken seriously: health care, banking, mortgage\/finance, CPA, and sales activity is typically the highest during Q1 and it\u2019s also the time those industries go over their business process and direct their staff to use new services. Every time someone uses the encryption process in ExchangeDefender we seem to get more interest for the product from the third party that received the message so if you\u2019re not promoting it, you\u2019re missing out on real world demand.<\/p>\n As I mentioned in the introduction, these are the services that are in demand now<\/em> – so if they aren\u2019t front and center in your promotional collateral you should be talking to our marketing team<\/u> (!!! Action Item). Remember that companies will not pay for a service that is nice to have or even one they are required to have \u2013 they\u2019ll only pay for things that either grow the business or reduce problems and make workers more productive and profitable. SPAM filtering makes people more productive while encryption and compliance archiving make problems related to backups and lawsuits go away. Since these features are part of a service every single user interacts with daily, they aren\u2019t like to want to cancel it, giving you the opportunity for a long-term revenue generator.<\/p>\n […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,46,48],"tags":[40],"class_list":["post-1250","post","type-post","status-publish","format-standard","hentry","category-business-continuity","category-product-features","category-security","tag-security"],"_links":{"self":[{"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":53,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"predecessor-version":[{"id":1804,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/posts\/1250\/revisions\/1804"}],"wp:attachment":[{"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exchangedefender.com\/blog\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}70%\u00a0 of our MSP’s say these email security features are making them money in 2018.<\/h3>\n
.<\/span><\/h3>\n
Compliance Archiving<\/strong><\/a><\/h3>\n
In Compliance with HIPAA, GDPR, Sarbanes-Oxley, SEC, PCI regulations.<\/h3>\n
SPAM Filtering<\/strong><\/a><\/span><\/h3>\n
Spam accounts for 14.5 billion messages globally per day. In other words, spam makes up 45% of all emails.<\/h3>\n
Encryption<\/strong><\/a><\/span><\/h3>\n
Encryption use is no longer optional.<\/h3>\n
\u00a0Our top email security solutions offer must-have features for any business.<\/span><\/h2>\n
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\nInterested in Becoming a Partner<\/a><\/span>? Or simply want to learn more about\u00a0 ExchangeDefender’s leading email security solutions<\/span><\/span><\/a>? Either way, We’ve got you covered.<\/h2>\n","protected":false},"excerpt":{"rendered":"