Profitability Best Practices for Exchange + SharePoint
ExchangeDefender's Hosted Collaboration is meant as a building block for the collaboration that a business needs. We have found that our most profitable partners focus on using Exchange and SharePoint as the tool to launch projects and adapt their organization to Office 2010 and business productivity suites.
Exchange 2010 comes with a 10 GB quota but it can be sized to adjust to your plans, giving you room to create a very profitable solution. Our control panels are fully branded and customizable, allowing you to create entry level 1 GB mailboxes that are standard on the market and charge premium rates for the additional services. We are among the only providers to provide all the features of Exchange 2010 including ActiveSync, Public Folders, Outlook Web Access as well as spam protection all included in the low cost.
For BlackBerry fans, we offer BlackBerry Enterprise Server on the hosted model as well as give you differentiation points from Microsoft's solutions and other direct-to-consumer vendors. See BlackBerry Enterprise Server section.
ExchangeDefender enables partners to split a domain and host some mailboxes on Microsoft Exchange 2010 and others on secure POP3/IMAP/SMTP/Webmail. Just like all the users in the company do not require advanced features of BlackBerry Enterprise Server or an iPhone, some organizations may have users that do not require rich calendaring and Public Folders. In some instances, it may make sense to offer a hybrid model in which split domains can be used to deliver a more cost effective solution.
Deployment and pricing is very simple. Refer to Partner Guide for pricing - there are no surprise charges or setup costs. Simply point your MX record to the appropriate server and create your Exchange and POP3 mailboxes.
Selling against Google Apps and BPOS
Microsoft and Google have spent a lot of money attempting to market their business platforms as business solutions. In our partners' experience, Google Apps & BPOS solutions are more in tune with the consumer market and their support does not make them suitable or flexible enough for business purposes.
While these solutions offer attractive pricing and are often considered by our partners prospects as an alternative, ExchangeDefender's Exchange + SharePoint product often wins with the following:
The critical point of differentiation is the product design: Google Apps & BPOS are designed for consumers and ExchangeDefender solution is designed with business requirements in mind. We often find it that while the pricing is attractive, business concerns for security, reliability, redundancy, regulatory compliance and overall solution control & management are more important than the marginal savings.