Marketing – ExchangeDefender Blog

March 17, 2016

St Patty’s Day Promotion

Filed under: General, Hosted Services, Marketing, Promotions — Tags: — Anastasia @ 8:57 am


Come celebrate St. Patrick’s Day with our promotion going on, starting March 17th and ending April 17th. We are offering $3.00 off Full Hosted Exchange with an order of 5 mailboxes or more. Just use the code: XDLUCKY16 when ordering your mailboxes. If you have any questions or concerns please feel free emailing us at partners@exchangedefender.com or calling us at (877) 546-0316.


November 12, 2012

Thanks ConnectWise IT Nation 2012!

Filed under: ExchangeDefender, Marketing, Promotions — Stephanie @ 11:39 am

cw11Thank you to everyone that stopped by our ExchangeDefender booth at ConnectWise IT Nation 2012!! As usual, ConnectWise put on a great event at a beautiful venue with tons of valuable content and social interactions in an atmosphere conducive to learn and further build upon business relationships.  We had a lot of great conversations with some of our existing partners and also meet some potential new partners.

At our booth this year we decided to have a Spin-to-Win wheel and it was a huge success!! We gave away a ton of our services for FREE exclusively to those who gave the wheel a spin and landed on those offerings. In addition to the offers, we also had some big prize winners! See our ExchangeDefender Facebook page for more pictures!

We had a great event, and we look forward to ConnectWise IT Nation 2013!

Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com


September 27, 2012

Maximize Your Marketing Efforts & Sales with this 1 Great Tip…

Filed under: Marketing — Stephanie @ 10:51 am

1292833522shopping_1If you want to boost your sales figures or just increase the number of clients you have, here is a quick marketing tip for you to remember: “People buy for their reasons, not yours!”.

Many small business owners make the mistake of selling their services, based on what THEY think matters.  In other words, they look at their products or services and because they know it so well, they assume they ALSO know why each individual prospective client would want to buy it! That is the wrong thought process when it comes to maximizing your marketing efforts and sales profits!

Buying Motives

Focus on Buying Motives!!! Maybe you noticed but in the last paragraph I used the word ‘individual’?  This is mainly because people have their own, individual motivations for making a purchasing decision.  In marketing and sales it is called a buying motive. If you try to sell or market your service to someone based on what you assume will be of most importance to them, you will most likely lose their interest.  However, if you take a moment to discover what matters to your prospective client base, you will know exactly what to focus on.

Discovering the buying motives of your clients and then focusing on what they need will not only increase their interest but also can increase your return rate tenfold!

Here is a quick example to illustrate this thought process.  A few years ago, I was going to get my first smart phone! I visited a local phone store and was instantly greeted by a salesperson.  He asked me how he could help. I proceeded to tell him I was looking to buy a new phone; he then asked me a few simple questions:

· What would I be using the phone for?

· What features and capabilities I wanted?

· Who was my provider?

· Do I have a contract?

· What my budget was?

After giving him my answers, he was able to point me in the direction of a small selection of phones that did exactly what I was looking for.  Then, by answering my questions, we were able to spot a clear winner.  The sale was a success because he discovered my buying motives and focused everything on getting me a phone that fit my needs.  I got a great phone and he made an easy sale! When you look for what a client needs it turns into a win-win situation!

Also, discovering someone’s buying motives always allows you to provide better service to them.  With this example above, at no point did I even feel like I was being sold to.  It felt like he was using his knowledge to advise and direct me rather than sell, so that I could make the right decision based what I needed. 

You can apply this idea to the IT world as well to better cater to the needs of your clients. Many products and services that you have in your solution sets will help clients to fix pain points that they have and you just also need to ask the right questions and offer them the services that they are looking for and see a need for in their businesses.

Upon speaking with a prospective client or customer for the first time, always make sure that your primary focus is to establish what is most important to them and what they are looking for.  If you get it right, people will never feel like you are selling to them, but rather providing them with what they need or fixing a pain point for them.  You will also come across as a professional who is helping them make the best decision possible, based on their needs – not yours!

Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com


April 5, 2012

ExchangeDefender and Shockey Monkey Quarterly Meeting

Filed under: General, Marketing, Webcast — Stephanie @ 10:41 am

Logo_xd_sm

With Q1 in the books we are ready to announce everything we have been working on to make your life easier and business more profitable. Several huge announcements will be made during the webinar so please attend live to ask questions or watch it later at your convenience. To register simply click the link below:

Tuesday, April 24th, Noon EST

https://www1.gotomeeting.com/register/652380192

Topics that are going to be announced:

Announcing: Managed Messaging

Changes to ExchangeDefender Support

Shockey Monkey Web Site Extender

Shockey Monkey RMM Update

ExchangeDefender 2012 Roadmap

Shockey Monkey 2012 Roadmap

Sign up for the Webinar NOW!!!


March 22, 2012

How Does ExchangeDefender Compare?

Filed under: ExchangeDefender, Marketing — Stephanie @ 5:10 am

How does ExchangeDefender compare to others in the industry?  Check it out for yourself here!

ExchangeDefender is an Internet-based message hygiene and business continuity network that can secure and save your business by providing AntiSPAM and Antivirus protection, Web File Sharing, Web Filtering, LiveArchive, Encryption, Archiving and Compliance, Reporting, and so much more.  ExchangeDefender is a complete mail solution, and nothing reinforces that statement more than LiveArchive. For the ultimate peace of mind, LiveArchive provides always-on, real-time, secure web access to your email when your mail server is down, disconnected or undergoing maintenance – all without sacrificing your corporate identity. The best part of about LiveArchive is that it is included in the price of ExchangeDefender.  So, you receive the protection and reliability of LiveArchive without the additional cost. 

ExchangeDefender is completely partner-centric and works hand in hand with our partners to not only provide hosted solutions but to maintain a successful partnership.  Together with the world-class support and product offerings and features for the cost, ExchangeDefender is a head above the rest!

All of our products and services come all-inclusive and backed by our 24×7x365 Technical Support.  All of these features and support come without any software to install or maintain. Keep your mail server running as it is and deploy ExchangeDefender in less than 5 minutes at the fraction of the cost of other antivirus licensing alone.

ExchangeDefender has so many wonderful benefits and features, if you are interested in knowing more or have any questions, please let us know! How do we measure up for you? – Let us know!

Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com


March 12, 2012

2 More Days!

Filed under: Marketing, Promotions — Stephanie @ 8:57 am

2 Days Left*Attention!!! There are only 2 more days left of our Valentine’s Day promotion!

You don’t want to miss the chance to get a great pricing discount on our best full featured offerings. Take advantage of this offer for our Hosted Exchange solutions for one flat, all-inclusive rate per mailbox per month. You can offer your clients a hosted messaging solution that is flexible enough for their varying needs today and tomorrow, and robust enough to enable you to turn a profit on every mailbox every month.

With Hosted Exchange 2010 + SharePoint 2010 from ExchangeDefender, data is stored on our globally-redundant infrastructure and accessible via Outlook Web Apps, Outlook desktop client, and mobile devices. Hosted Exchange 2010 + SharePoint 2010 from ExchangeDefender is protected by the world-class ExchangeDefender security suite, so in addition to being reliable, messages will be free of malicious code and safe for consumption anytime, anywhere, and also comes with the LiveArchive service built right in.

Hosted Exchange Essentials is a budget-friendly security solution that covers the basic needs of many small businesses.

Whatever your clients’ needs are, you can get your foot in the door and start or continue building a strong relationship with the powerful combination of Hosted solutions and ExchangeDefender.  Now you can offer your clients an attractive combination of rich features, affordability, security and flexibility on our globally-redundant infrastructure that even most large enterprises cannot build in-house.

Hosted Exchange 2010 + SharePoint 2010 – $8.00/mailbox/month

Hosted Exchange Essentials 2010 – $6.00/mailbox/month

Be sure to use the coupon codes that are associated with the offers to receive the promotional pricing.

Stay tuned to your mailboxes and also our ExchangeDefender Promotions page, www.exchangedefender.com/promotions.php to always be on top of all of the great offerings available to you!

Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com


February 29, 2012

Choosing Your Customers!

Filed under: General, Hosted Services, Marketing — Stephanie @ 11:39 am

6a0111688349f9970c0154329a0fb5970c-800wiCan you choose your customers???

Yes, you can choose them, not always the other way around. You can choose your customers with your pricing, your content, your promotion, your marketing strategies, and your product line.

When choosing your marketing efforts, and thus your customers, you should consider:

Based on what you are offering, how much does this type of customer need you/depend on you?

How difficult is this sort of customer to find/reach?

What does this type of customer need?

How valuable is a customer like this?

How demanding will this customer be?

It’s not a matter of who can benefit from what you sell. It’s about choosing the customers you’d like to have and helping them benefit from what you have to offer.

By asking yourself these questions you can better attract the types of customers that you would like to work with. 

At ExchangeDefender, our efforts have brought us a partner base that we truly enjoy working with!  All of our partners know what to expect from the partnership upon their signup.  We clearly state and outline what they get as part of partnering with ExchangeDefender.  Our terms of service, TOS, outlines the way that our technical support and business support works, and the best way to get assistance when it is needed.  Also, all of our products and services are heavily promoted, documented, and made available for partners to have access to and we provide materials which make it easier for you to be profitable.

Also, we make it easy for customers to choose us.  We work closely with partners and are available for help and questions 24×7x365! Also we offer great deals and promotions that help our partner base benefit! Check out www.exchangedefender.com/promotions.php to keep up with promotions that we are running! Currently we are running the Valentine’s Day Hosted Exchange and Exchange Essentials Promotion!

Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com


February 14, 2012

Happy Valentine’s Day!

Filed under: Marketing, Promotions — Stephanie @ 7:56 am

Happy Valentine’s Day to everyone from ExchangeDefender!!!

Everyone check your mailbox! We love our partners and we want to give you all a special promotion for this Valentine’s Day!

We are running an Exchange promotion! For a limited time, we are offering Hosted Exchange 2010 and SharePoint 2010 for $8.00/mailbox and Hosted Exchange Essentials 2010 for $6.00/mailbox. The promotion will run from February 14th - March 14th and be valid on any and all new accounts that are signed up during the promotional period when using the coupon code given.

Valentine's Promotion Postcard

Hosted Exchange 2010 + SharePoint 2010 Includes:

     *Microsoft Exchange 2010

     *Microsoft SharePoint 2010

     *ExchangeDefender:

              *SPAM & Virus Filtering

              *Web Filtering

              *Web File Sharing

              *Encryption

              *Compliance Archiving

              *Live Archive Business Continuity

     *Outlook License

 

Hosted Exchange Essentials:

     *Microsoft Exchange 2010

     *ExchangeDefender Essentials

     *SPAM & Virus Filtering, Business Continuity

Check your mailbox for a postcard or go to www.exchangedefender.com/promotions.php for more information and to get the coupon code.

Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com


February 9, 2012

Three Reasons Why the ExchangeDefender Launch Webcast is Going to Be Awesome!

Filed under: Consulting, Marketing — vlad @ 4:39 pm

Untitled-21.) How much time do you and your team spend each month administering your client relationships that can’t be billed back to them? That is a number good business owners are constantly working to drive down. You’ll find out how we have eliminated the most difficult part of managing ExchangeDefender products and services.

2.) Whatever the specific size and scope of your clients’ needs, the ExchangeDefender suite including Essentials can help you deliver just the services that your clients really need at an unbeatable price. You’ll find out how you can make a bigger margin while delivering “right-sized” solutions.

3.) Understand how delivering built-in free business continuity can permanently change your client relationships for the better. What if you could add this value to every client engagement without increasing your costs?

Join us for the ExchangeDefender Essentials launch webcast on Thursday, February 16th at Noon EST.

Register here: http://www.exchangedefender.com/blog/2012/02/essentials-launch/

 

Do you find this information useful?

lc (2)If you’d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http://www.lookscloudy.com where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders, and much more.

Kate Hunt
VP Community Development, ExchangeDefender
kate@ownwebnow.com
(877) 546-0316 x777


January 26, 2012

How Customers and Communication Has Changed Marketing

Filed under: ExchangeDefender, Marketing — Stephanie @ 9:06 am

As the world gets more and more socially in tune and connected, it is vital for marketing to change in order to effectively reach those social networks. As I explained in my last blog post, the traditional 4 P’s of marketing are essential to effectively market your products and services. That is still true; however, there is also a new theory or approach of marketing that has been outlined by a few sources as the new wave of marketing. This change is due mainly to the way that the world communicates and the way that the world engages in doing business has changed.

The strategy of the 4 P’s of marketing has been in use and referred to since the early 1960’s. Obviously, a lot has changed in the business world since that time. Marketers and businesses set the stage and controlled the markets as a whole. There were not a lot of differences or features associated with products and services. Nowadays, the marketing world is completely different!!! Now, the client/customer is in control, most markets have separated or fragmented into multiple ones making it harder to reach groups. Also, there are so many alternatives, choices, and competition when it comes to products and services. Social media and the way that people communicate have been major players in the change of how successful marketing is done.

As with anything, especially in business, as trends change, you must adapt if you want to stay ahead of the curve and be successful with your business. To apply that way of thinking into marketing, here is a new idea for a fresh marketing framework, replace the 4 P’s with the 4 E’s:

Product > Experience 

Place > Everywhere

Price > Exchange

Promotion > Excitement

Product > Experience

In the old model, the first “P” was “Product”, which is about highlighting a single product or service. Now, products change constantly, features are added, the design changes, etc. By switching the first element to an E for Experience, you can stop focusing on just the product and start thinking about the overall experience for your target market. A great way to start doing this is to discover the process that a customer goes through when looking for something to purchase. To help to pinpoint your customer’s experience with your product or service, start asking yourself questions: How do customers shop for their products and services?, When do purchases occur?, Who or what influences buying decisions?, What happens after something is purchased?, Do they buy again? If you aren’t asking yourself these types of questions it will be hard to understand the customer experience, thus being able to better market your offerings to them. This is important because when you focus your marketing efforts to revolve around the experience rather than just the product you can really tap into what is most important for your customers.

Place > Everywhere

In the old model, the second “P” was “Place”, but now it is not about bringing customers to a certain place it is about being where the customers are. Start by switching the second element to “Everywhere”, because everywhere your clients are, you can be! Now to grab attention you don’t have to interrupt and pester, you have to intercept and capture consumers in their time and meeting them on their terms. A great way to take advantage of this is to advertise and market where your clients are. Use social media; take advantage of Facebook and Twitter, etc. Social media is a great avenue to announce changes, promotions, offers, etc., because customers don’t have to search for things, it is brought to their attention while they are engaging in their normal everyday habits; thus, making the process easier for them, and also making buying decisions easier for them.

Price > Exchange

In the old model, the third “P” was for “Price”. Literally meaning, we provide you a product and you give us money to pay for the product, period. By switching the third element to “Exchange”, you can highlight the value of the product. In this part of the equation you should ask yourself: What is my client paying for?, What does my client want in our products or services?, What are we willing to offer them? These questions will help you to determine the exchange that will happen when something is purchased. There will not only be a monetary exchange, but also an exchange of value. You will provide value to your clients because your products and services give them a solution to their problems or needs.

Promotion > Excitement

In the old model the fourth “P” was for “Promotion”. With the new model, in essence, it hasn’t changed because there will always be a promotion or offering with marketing, however, now that focus has shifted to the “Excitement” that surrounds the promotion. The key ingredient to reach people is to target what matters to them, hitting on emotions, needs, etc. When you can generate energy and passion in what you are selling to your market, excitement is born. When there is excitement about a product or service people talk about it! This is where the new wave of communication takes over. Coupled together, word-of-mouth and social networking take that excitement and create a buzz about your products and services.


How is ExchangeDefender Utilizing the New 4 E’s of Marketing?

Experience: We understand the “Customer Experience” in working with ExchangeDefender. We want to make the experience great for our partners and very simple. We make all of our solutions very user-friendly and easy to use. We provide training materials, whitepapers, support documentation, videos, and marketing collateral to make it easy and beneficial to have a partnership with us.

Everywhere: We go where our market is! We attend and sponsor the same tradeshows and conferences that our partners and target markets attend. We know that you are looking for solutions and partners that will help you to more effectively service your clients and offer them valuable products and services that will help to better run your businesses. We also stay plugged in with social networking, Facebook, Twitter, etc., and post blogs to keep you updated on what we are doing and how we can help you be successful.

Exchange: With all of our offerings there is a lot more than just an exchange of money for services. We offer our partners value! All of our offerings are all-inclusive – we don’t nickel and dime for advanced features. We believe in an all-you-can-eat strategy, which in turn provides value for you. We also provide free support, training, and best practices to our partners.

Excitement: We provide excitement with our products and services by catering to what the channel and our partners are looking for. We listen to word-of-mouth, social networking hype, and the needs of our partners and strive to fulfill those needs with our solutions. Also, we create excitement around our company because we are very passionate about our offerings and our partners and truly believe that we provide great solutions to our partner base. 

Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com


Older Posts »