How To – ExchangeDefender Blog

September 13, 2013

How do you know when to kill your migration plan?

Filed under: Consulting, How To — Carlos @ 9:30 am

detoursMigrations are for the most part painful, tedious, and time consuming. The aforementioned reasons to the left are why nobody likes to do them. But migrations are necessary, be it because of the software enhancements or hardware replacements. Generally, IT Departments have to “sell” migrations to business owners because they’ve made their money not spending it but saving it meticulously. However, they don’t understand that you’re seeing signs of their 5 year old server starting to die and THAT will cost them more.

The most important aspect of migrations becomes communication and to extend beyond that, the communication of expectations. Because if you don’t establish any or incorrect ones, as the service provider, you’ve now effectively under delivered, regardless of what you did. And what’s worse, that under-delivery may cost you a client. The biggest mistake people make during a migration is based around timing. In order to win a bid you claim to be able to do it faster, which you may be able to do, but at that point you’ve likely cut your error window.

By personal policy, I always err on the side of caution; I make sure my migrations take as long as needed to be as smooth as possible. And even then, they’re never smooth. You can come up with the world’s longest checklist and something unexpected will happen. But that in itself is the reason to still come up with that long list, because it’ll still limit the unexpected events.

Now that we have covered the aspect of planning for the unexpected, how do you handle the unexpected when it does happen? The first thing you do is a best effort quantification of its effect of your timelines. Regardless of the outcome of that you let your customers know what happened, what you’re doing, and most importantly what it means to them/their data/their email and how it affects their timeline if any.

The hardest decision to make during a project is when to cancel and regroup. This is tough because of two aspects, you’ll be doubling your work cost and primarily because it’s not really your call as much as you’d like it to be. Our rule of thumb is, if the alternate is NOT guaranteed to be successful we don’t do it. If it causes an outage during primetime for that company, we won’t do it. But ultimately, you must involve the business owner if think you’re going to cut it close and come up with a plan. Luckily on our platform, we have business continuity embedded into all of email solutions so any migration involving our email service will always come with a built in plan B.

Carlos Lascano


September 12, 2013

Selling your clients the dream.. The cloud

Filed under: Business Tips, Consulting, Hosted Services, How To — Anastasia @ 9:45 am

It’s here, the end-all be-all! As many of you may know we have some big things going on here at ExchangeDefender. Just last week we announced our new plan for managed migrations. In case you missed it, we are now going to start doing your migrations for you at no additional cost! That’s right; we will do the work for you. This new service will save you time as well as making you more profitable. Here’s what managed migrations can offer for you!

- No more long hours: We wanted to make this as easy and seamless as possible. No longer will you have to spend countless hours on migrating mail, we take care of it for you. With less time spent on migrations you will be able to focus on generating new business. More business equals more money.

- 100 percent profit- Not only will you be able to increase revenue by saving time, you’ll also be able to pocket the entire cost of the migrations and not have to put in any work yourself. And no longer will your techs have to spend their time doing migrations, thus leaving you with additional revenue. When you spend less time managing the clients infrastructure you are able to focus on helping them with other aspects of their business.

- Less Headaches- Whether you’ve been in the industry for 20 years or 2 years, you know the Cloud is the next big thing. The cloud makes it easy and simple to manage your clients. ExchangeDefender offers a central admin console and we give you the control. You don’t have to worry about someone within the company trying to mess with things; you are the only one in control and with the ability to access their accounts.

It’s important for you to see the value in this service, but what about your customers? How do you convince your client to make the switch?

- Value : When upgrading or switching their infrastructure, many small business owners are very price conscious and only willing to do the bare minimum. Your clients will only pay for what they see value in and e-mail, after all is an essential function for day to day business activities. Upgrades to their filer server and ActiveDirectory can be costly and timely, something most owners are not willing to deal with. These are not changes that impact daily business activities, so appeal to their needs.

- Redundancy- With ExchangeDefender’s redundancy in place, our services are much more reliable than a SBS that has a single point of failure. So in the event something does happen we are redundant , which allows your clients to continue working as normal .

- Price- The cloud is a significantly cheaper alternative to SBS servers. First, there is the cost of the server, and then there is the maintenance and what about if the server goes down? These are all additional cost incurred by the business that they could be allocating elsewhere. Not to mention the space it takes up.

Next week I’ll discuss how to price the solution. You’ll need to understand what others are charging and strategies for presenting to the customer. The first step in this process is you, as the partner understanding the comparisons. When presenting this offer to clients, you are not comparing apples to apples if you’re presenting ExchangeDefender vs. the bare bones competition solution, you’re comparing apples to oranges. So don’t be fooled by the competition.

For more information, please contact me at : Anastasia@ownwebnow.com or 877-546-0316 x 739.


September 4, 2013

The Truth About Cloud Services

Filed under: ExchangeDefender, Hosted Services, How To — vlad @ 6:46 pm

If you attended our last webinar (will be posted for download in our portal next week) you already know what I’m going to say: Winning in the cloud has nothing to do with technology and everything to do with good customer service. The technology of implementation, scalability, redundancy, system capacity and long term legacy use are terms both distant and hard to differentiate for most clients from SMB to enterprise: If you meet their compliance requirements the question of whether you will make money in the cloud or not depends solely on your ability to set the correct expectations and deliver the non-IT part of the service effectively.

Good news is that we are here to help!

But is it smug to believe that you actually need help? When we talked to our partners about cloud adoption the answer surprised even us: not at all and to be honest we’d rather have our weekends back. Truth behind cloud deployments is that the up front investment in time and planning is expensive, messy and clients do not like downtime – forcing IT Solution Providers to execute complex migrations over weekends, holidays and provide ongoing support for unpredictable surprises that always come up.

Truth about the cloud is that the deployment of a cloud solution is 1% technology, 99% proper project management and customer communication. It’s the 99% of the prep work and followup that is keeping most solution providers from seriously taking advantage of the cloud solutions because without help the ability to scale to the cloud is the same as the ability to scale to another inhouse solution.

Over the next two weeks ExchangeDefender is dedicating significant resources to help you navigate what we’re internally calling Napalm Cloud – rapid fire cloud service deployments for Exchange, SharePoint, Lync, ExchangeDefender, LocalCloud, LiveArchive and all the project management, communication and service that goes along with it.

We will be posting several articles, blogs, webinars and guides that we use at ExchangeDefender to deliver our Managed Messaging service in hopes of giving you an idea of how these projects happen consistently, successfully and with a great deal of client satisfaction.

I hope you join us as we discuss these topics because they are of a great importance to your success and profits in the cloud. Money in the cloud will not be made on subscription revenues, the “free” model has effectively assured that, so the greatest opportunity for solution providers is in providing a peace of mind and predictability when it comes to technology – today, tomorrow and years from now.

Can you say that you deliver that? Hopefully over the next two weeks we’ll help you get closer to yes.

Sincerely,
Vlad Mazek, MCSE
CEO, Own Web Now Corp
(877) 546-0316 x500


May 21, 2013

ExchangeDefender Service Provider Portal

Filed under: Documentation, ExchangeDefender, How To — vlad @ 1:16 pm

What is it?

For the most part, the majority of ExchangeDefender services are ordered within the OwnWebNow support portal at https://support.ownwebnow.com. However, ExchangeDefender for Service Providers portal (or ExchangeDefender SP for short,) is where you, the partner, will order and manage the ExchangeDefender service for your clients. The ExchangeDefender SP portal is designed for IT Solution Providers that want to offer their own ExchangeDefender service under their own brand–including color templates and logo uploads.

How do I order it?

To order an ExchangeDefender Service Providers portal:

  1. Log into your OwnWebNow Support Portal (https://support.ownwebnow.com);
  2. Click on the Service Manager tab;
  3. Click on ExchangeDefender SP;
  4. Click the New Account button on the upper right of the screen;
  5. By clicking the New Account button, this will initiate the setup process;

Step 1. Contacts and Contracts

  • This information should be pre-populated with your administrative contact and billing information. If not, please provide this information.
  • Pricing: Although it is listed as $2.00 per month for ExchangeDefender SP portals; as an ExchangeDefender partner, you will exempt from this fee.
  • If you agree, check the following boxes:
    • Terms of Services;
    • Acceptable Use Policy; and
    • Service Level Agreement.
    • Click Next

Step 2. Service Configuration

On this page, you will start branding your ExchangeDefender SP portal.

  • First, provide an MSP ID. The Service Provider ID is a signal word that identifies your company, e.g. ABCTech, OwnWebNow, etc.;
  • Secondly, choose a product name. The product name is what you wish your ExchangeDefender service to be called, e.g. Awesome Email Scanning Service, ABCTech AntiSPAM Solutions, etc.;
  • Fill in all the necessary Admin contact information;
  • Click Review to proceed to the final step.

Step 3. Review and Finalize

If all of the information presented on this page is correct, please click Finalize Order. This will finalize this order and provision your portal. After you finalize your ExchangeDefender SP order, you will receive an email containing information about your new SP portal. After you order the ExchangeDefender accounts within your newly created SP portal, you will need to follow our deploy guide, located at: http://exchangedefender.com/media/ExchangeDefender_Deployment_Guide.pdf.

Ordering an ExchangeDefender SP portal is a one-time process. You do not need to order a new portal every time you wish to on-board a new ExchangeDefender client. You will use this newly created portal to add new client wishing to use ExchangeDefender, as well as manage existing client you previously signup for ExchangeDefender services. However, if you wish to use and resell ExchangeDefender Essentials, you will create and use a separate ExchangeDefender Essentials SP portal.

Remember, you will now use this newly created ExchangeDefender Service Provider portal to order and manage the ExchangeDefender service only. All other orderings, including Hosted Exchange, Offsite Backup, etc., will be ordered in the OwnWebNow support portal (https://support.ownwebnow.com). All service tickets concerning issue for any ExchangeDefender service should be opened in the OwnWebNow support portal (https://support.ownwebnow.com) as well.