Hosted Services – ExchangeDefender Blog

September 8, 2016

New ExchangeDefender Exchange Essentials

Filed under: Announcements,Hosted Services — vlad @ 11:42 am

ExchangeDefender is excited to announce a redesigned Exchange Hosting Essentials service aimed at entry level market. By providing an affordable and hassle-free way to purchase, provision and budget Exchange services we are hoping to give our partners a better way to design solutions for small business email problems.

. . .

When we first introduced Exchange Essentials a few years ago, we created an offering with cost reduction in mind, by allowing the users to compromise on support, redundancy and features in order to get the product that fit their budget. What we found out with the product matrix is that interest is primarily polar – client either demands the lowest price or the highest set of features for the buck but nothing in between. In numerous discussions with our most successful partners we’ve come up with a better plan that more closely matches the way service providers offer Exchange services within their plans.

Matrix1

This old matrix is now history.

We agreed with our partners that the model needs to be simpler – to budget, to position and to customize with clients specific needs in mind.

We’re starting off with the low entry level price of $3.99 per user, billable monthly with no contract, commitment, minimum or maximum and a powerful Exchange platform to run their business on. This gives our partners a competitive pricing point to offer an entry level service and keep them under their control, brand, management and centralized billing.

We’re making additional features simple and easy to add on as well. As each client has unique demands and requirements, we’ve made each functionality easy to add on as necessary giving them predictable costs that are easy to budget as the business grows and needs more sophisticated solutions. Don’t want to deal with SPAM or want to keep vulgar content out? That’s just $1. Business continuity in the event of an outage? Just another $1 more. Compliance Archiving? Encryption? As the business demands grow these additional features can be added and removed as necessary giving our partners unprecedented control.

NewExchangeEssentials. . .

Our agenda is simple: We want to deliver the most affordable, most flexible way to get businesses running on Exchange in the cloud. We have a lot of partners that are still managing their own on-premise Exchange deployments that will need massive upgrades with low ROI and we believe that many will take advantage of this affordable way to get into the cloud while maintaining the profit margin and client control. We believe that many of our partners serve small business clients on older infrastructure that may have hesitated pulling the trigger on the cloud migration because of upgrade requirements, long contracts and commitments.

With our announcement today, ExchangeDefender is making a tremendous offer – come to the cloud and we’ll pay for the first year. No minimums, contracts, commitments or prepayments. The faster you act, the more you’ll save.  

Get in touch with your account manager today and let’s come up with a plan to get your clients to the cloud you own.

 

Link: Webinar: New Exchange Essentials 2017


March 17, 2016

St Patty’s Day Promotion

Filed under: General,Hosted Services,Marketing,Promotions — Tags: — Anastasia @ 8:57 am

Come celebrate St. Patrick’s Day with our promotion going on, starting March 17th and ending April 17th. We are offering $3.00 off Full Hosted Exchange with an order of 5 mailboxes or more. Just use the code: XDLUCKY16 when ordering your mailboxes. If you have any questions or concerns please feel free emailing us at partners@exchangedefender.com or calling us at (877) 546-0316.


February 6, 2015

Windows Web Hosting Hardware Upgrade

Filed under: Announcements,General,Hosted Services — Frankie @ 10:33 am

Platform Upgrade

If you follow our NOC you’ll notice that earlier this week we had a hardware upgrade to our Windows Web Hosting platform. Our team put in extra hours to minimize the amount of down time you and your clients would experience. The key components of the upgrade were RAM and CPU. This resulted in better performance for you and your clients.

Do I as the partner need to do anything?

There is absolutely nothing that you need to do on your end.  The upgrade took place on the server side and no changes need to be made on your end. It was a seamless transition and everything from data to host IP addresses remain the same. You and your clients can use the same great product as you always have.

Additional Perks

An additional perk is on the backend of things. The new hardware allows us to perform backups and recoveries more efficiently than what was previously available. This means less down time for you and your clients in the event of a disaster.

Moving Forward

The hardware upgrade was smooth transition. Over the past few days we have seen increased performance. In addition to performance enhancements we now have a more efficient way of backing up your data. As technology is always changing we look forward to making more improvements for you across all of our platforms!


August 14, 2014

What the VP of Development does at ExchangeDefender

Here at ExchangeDefender we have a wide range of products and service offerings. With close to seven years with ExchangeDefender, I’ve designed and written a majority of the software that is offered as a part of continuously growing platform. This includes several of our key systems such as: Encryption, Compliance Archive, Web Sharing, LocalCloud and even our service ordering & account provisioning! The only areas that I don’t touch directly are mobile applications, we have additional developers who designs and tackles any issues that may arise on our mobile platforms.

Throughout the course of the day I find myself working on various bugs and communicating with our team to ensure that bugs and new feature requests are considered and placed within our internal development pipeline. Recently I’ve been going through our old documentation and working on updating that with fresh information detailing step, by step how to use our products.

Keep in mind that it takes a while to develop and test fixes to assure they don’t introduce other problems. There are no quick fixes or features, everything we implement needs to work well across web, desktop and mobile devices and our support staff needs to be trained and alerted of these upcoming features.  So if you have a bug or feature request that is absolutely something that we must fix and/or implement, we would love to hear about it! However, due to my schedule and workload I’m typically a very hard person to reach. So first open a ticket in our portal, our highly trained technicians will review your ticket and possibly collect further information. After which, they will then escalate the ticket into a bug or feature request. Once in this section, it will be reviewed every Friday to see just how we can make our services even better!

Here at ExchangeDefender we want to help you fill your services portfolio with everything your client needs to operate their business successfully. We strive every day to be the absolute best for all of your service needs. So please (I cannot stress this enough) if you think we are falling short due to a software glitch or missing feature, let us know!


May 8, 2014

Exchange Essentials Relaunch

Filed under: Announcements,Hosted Services — vlad @ 3:01 pm

Hello partners, Vlad here, bringing you the latest news about the most anticipated launch we’ve had all year: Exchange Essentials. If you haven’t seen the webinar about the new service(s) please click here to watch it:

Exchange Essentials Relaunch

In short, we found that lots of people were using our Exchange Essentials to serve the segments of the market that we didn’t think would find Microsoft Exchange appealing. We were surprised both on the low end (for part time businesses, MSPs that were tired of supporting POP3/IMAP) and on the high end (bigger companies that wanted to save costs and didn’t need or want the full enterprise look and feel). So we decided to redo the product around our core strengths and help you put out a solution that made a lot more sense. With that, we feel like there are three core values that we bring above and beyond our competitors:

1. You will never go down. Exchange is Exchange, it will go down – when it does, you’ll still have Emergency and LiveArchive to send and receive mail.

2. You won’t have to compete with us. Service is only available through our partners, no direct sales.

3. You are getting the best regardless of how much you pay. There is no difference in terms of the infrastructure that is holding your data, you won’t be stuck on slow servers or old versions just because you didn’t pay for the top tier.

So we now have Exchange tiers that are priced below Microsoft and Google Apps and in our opinion offer a far better designed-for-business service. And we did not want to compromise on the solution – which complicates things a little with contracts, prepayments, commitments and different features coming at different price points. So I wanted to give you an idea of what will happen the next time you attempt to order Exchange Essentials from us.

I want to sign up my client for Exchange Essentials..

If you attempt to do so through the portal or over the phone, you will get a message that someone from our management needs to speak with you. I’m not going to sugar coat this: Reality is that we can only make money on these services if we all do our part. Consider the call as a part of presale consulting – we want to make sure you know exactly what the product differences are, how to market them, how to sell them, how to price and them and how to profit from it all.

How are we going to do that? Well, shortly after speaking with one of us you’ll get a welcome packet. Here is what’s in it:

Brandable Marketing Collateral – We’ve built client-facing marketing collateral that just needs your name and your logo (or change it up completely if you wish)

Pricing Guide – Detailed pricing, contracts, requirements and pricing breaks in an easy to understand guide.

ExchangeDefender Essentials Question Based Sales Guide – Sample questionnaire, question sequence and open ended questions that you can ask your prospects in order to determine the best solution for them.

Sample Proposal, Contract and Invoice – Proposal language, sample contracts and item descriptions for your invoice.

Web Site Collateral – Cut and paste info into your web site.

PowerPoint Presentation – Presentation covering Exchange services that can be delivered in under 3 minutes to a non-techie audience, just apply your company colors and logo.

Yes, that’s a lot of stuff but the more we can do to help you the less time you’ll have to spend trying to figure out how to describe this product on your web site or create from scratch.

It’s as simple as that. Exchange Essentials is already available for order in United States and Essentials service with mailbox servers in Australia and Europe will be available starting with June ‘14.

Let’s talk! If you aren’t profiting from the cloud you’re missing out.

Sincerely,
Vlad Mazek
CEO, ExchangeDefender


January 24, 2014

ExchangeDefender 2014 Strategy Webinar

Filed under: Consulting,ExchangeDefender,Hosted Services,Webcast — vlad @ 12:42 pm

It’s important for our partners to understand what we are doing, how and why. We put more priority than most other companies mostly because we are small and the only way we succeed is if our partners do as well. With the MSP and IT marketplace wondering which vendors are going to make it through the year all you have to ask yourself is if you will – because if you do so will we. Everything we are doing at ExchangeDefender (and Shockey Monkey) is about helping our partners grow faster. To hear about it in detail please download the webinar we recorded yesterday:

ExchangeDefender 2014 Strategy Webinar

http://www.ExchangeDefender.com/media/XD2014Strategy.wmv

Growth

Every partner I talk to is focused on growing their revenues. Unfortunately growth, as predicted years ago, is coming at a more expensive rate than it did years ago. Not only is there a smaller pool of customers to pick from but the talent is scarce as well – so you will spend more on marketing and more on staffing.

By taking care of migrations, customer service, billing and even marketing assistance ExchangeDefender can help partners acquire more business and deliver more solutions faster. While that sounds like middle management lingo the truth is that you can grow faster if you can deliver more because you aren’t doing all the work yourself.

This is why we are doing what we are doing – our partners look to us to take care of the time consuming, schedule inconvenient, error prone and delicate parts of managing email and cloud solutions. They look to ExchangeDefender to create accounts, move email, configure Outlook clients – all simple and trivial activities that are remarkably time consuming and take lucrative projects into barely breakeven business. If ExchangeDefender can do it for you for free, why would you want to do it yourself?

Limited Time Opportunity

SBS is dead. Microsoft has priced out the rest of it’s solution stack way out of the typical IT budget of a small or medium sized business and when you layer on the cost of management and the cost of IT talent you see why the change is so significant. Even sophisticated IT providers are looking at the onsite infrastructure as a pain point because talent to manage those devices and servers is so expensive and so difficult to replace, combined with the incessant marketing for the cloud it is a losing proposition on multiple levels.

Don’t misunderstand what we are saying – the “move to the cloud” is not something that will go on for years. Last massively deployed SBS version launched in 2008 and those servers are well out of warranty by now. Over the next 2-3 years most of those customers will make it to the cloud and past that point the “move” will no longer have a significant amount of clients to make it worth while holding 6 figure Exchange and SharePoint specialists on staff.

This is why we are doing what we are doing – providing migration and support assistance to help you get your clients to the cloud is our embrace of the marketing and the pressing need in the marketplace. At the time that everyone is demanding it. If you aren’t talking to your clients about the cloud someone else is and the time to move them is now – but should you hire people just for a short term project to get this done? We feel like we can help there as well.

Success Beyond Traditional IT

I am always asked by partners and IT folks what I would do if I were in their shoes right now. What would I focus on?

I, Vlad Mazek, would focus on building up a larger revenue stream. The more money you have coming in and the more profitable you become the more bets you can make. I don’t sit in your shoes and I don’t know which specific terrific opportunities you may have in your local region – but I know that the only way you can take advantage of them is if you have the funds to market yourself and the time (read: employees) to convert the opportunity into cash.

This is why we are doing what we are doing – our smartest and biggest partners realize that the bottom of the traditional IT is going to fall out from the profitability chain and will no longer drive value. However, if you hold on to your clients and help them with the mobile, cloud, devices and so on there is a way to sustain margins and move on up.

Tune in, join up

Download the webinar and hear us out – it’s remarkably easy to get into the cloud with ExchangeDefender and so many people are already marketing the solution to your customers that the sales and value proposition is already clear to them: They just need to know how you’re going to help them do it.

We are at the greatest point of SMB IT – you’ve never been able to build a more sophisticated IT environment for less – and many small businesses are jumping on the opportunity. This is your chance to be a part of it without having to do a lot of work, without having to hire a ton of people, without having to work weekends and most importantly: Without having to lose your clients to a third party or pricing power.

We believe that the opportunity in SMB IT has never been bigger than it is now: It should be evident by the fact that we are providing these services without any additional costs. We are literally putting our money where our mouth is: We want to reward our partners for years of loyalty and give you an advantage in the marketplace. Eventually we will start charging for the migration services as bigger and bigger projects show up but right now you have nothing to lose and lots of new business to gain. Call us and let’s get this started.

Sincerely,
Vlad Mazek
CEO, ExchangeDefender


November 6, 2013

Exchange Migration Conversations

Filed under: ExchangeDefender,Hosted Services — vlad @ 10:34 am

movemailMany of our partners have been asking about the migration collateral as well as the experience our partners and their clients have on these calls. What is being discussed? How are you being introduced? Do you try to sell? What sort of information do you provide? What kind of guarantees do you provide? Relax. It’s a process and a very flexible one at that with two goals in mind: Reassure the client and identify any problems up front.

Pre-call (Partner)

Prior to the call with the client, ExchangeDefender and our Partner get together and go over the new opportunity. We discuss all the obvious stuff – domain names, current technology, current problems, any special personnel or solutions in place, timelines, etc. We determine how ExchangeDefender will be introduced (sometimes as ExchangeDefender, sometimes as “migration team” and other times just by the name) and which solutions we are to discuss during the call.

We do not sell to the client on the call. It is partners responsibility to evaluate the needs and requirements the client may have for more complex things like corporate encryption, long term archiving, Outlook addins and so on. However, sometimes we can explain the technical and business implementation matters better because of our experience with them and we make sure we get our partners permission to talk about those items. Sometimes partners have a third party encryption or compliance product they prefer over ExchangeDefender so we try to make sure we follow the plan the partner has laid out for their client and assist in what they want to do.

Initial Client Call (Partner & ExchangeDefender & Client)

Partners typically arrange a phone call between the client, themselves and us and we get on the line with our questionnaire and go through the typical barrage of questions that lead us in the direction the client deems to be most important. This is critical: Always let the client guide you through their problems so you can address them. Based on their prior experience, company management may have different concerns than their IT team or previous IT Solution Provider; they may not be the right ones to answer the questions you may be asking; they may provide more detail of where the company is going and give both the partner and ExchangeDefender an avenue to help mitigate some risks and problems that will show up down the road.

During the initial talk we identify their primary problems and concerns; identify the contact points and vendors they rely on; timelines or dates around which no service interruption should take place; regulatory compliance requirements and activities, etc.

The purpose of the first call is to introduce our process, make adjustments and determine the correct plan of action.

Followup Partner Call (Partner & ExchangeDefender)

There are always surprises and opportunities the more we talk with our clients. The purpose of the followup call is to divide up the work and discovery process and begin the assessment. While some partners will allow us full control of the process and trust us to do the work end-to-end, others may prefer to do parts of the migration process themselves (installing their own RMM, making backups, etc) and we plan our course of action during this call.

Without getting extremely granular on every detail, the technical process of a migration is not complex. The complexity comes from problems, issues and limitations that come up during the mailbox move. So one of the first steps after we deploy the ExchangeDefender Business Monitoring tool (or our partners RMM choice) is to deploy bandwidth monitoring tool and verify the speed of the Internet connection around the clock. We go through the mailbox infrastructure and identify large mailboxes that are appropriate for Compliance Archiving, run tests and so on. The goal of the followup is to get an understanding of what can and cannot be done, what timelines we may be looking at given the limitations and restrictions and to match up calendars and migration schedules.

Followup Client Call (Partner & ExchangeDefender & Client)

Followup calls are optional and frequently handled by the partner but ExchangeDefender does offer to be a part of the whole process of explaining our discovery and our recommendations about compliance, encryption, DNS control, migration, LiveArchive business continuity, upgrading of various desktops and systems, viability of the Outlook addins or third party vendors or remote office migration plans.

The initial process is all about gathering ideas, suggestions, problems and solutions and running them by your client. It’s never going to be foolproof and we’ve heard this one often:

“You are very reassuring and seem to have a good grasp on how all this works. I’m happy about that. My concern is with things that you don’t know about and things that we don’t bring up that will break the system after the migration. We don’t want to be in a situation where you just tell us that you didn’t know about it because we didn’t tell you”

The above problem is inevitable, it is commercially impossible to both provide an economical move and a fool proof one. So we focus on the process at hand, we do only what we write into the contract and then we deal with anything that may be outside of that contract through other means. It doesn’t make all the clients happy – which is unfortunate – but it gives them something they can count on and a process they can understand.

As we go through the migration, every step is clearly communicated to the partner. They are armed with tons of branded collateral and every message we send out also has their logo on it. We can send the notification directly to the partner or to the partner and the client contact. Whenever a mailbox moves, whenever a DNS record changes, whenever a login is about to be made or profile reconfigured – we send out notices.

For more details on the collateral and the process notifications and the actual migration and technical stuff, stay tuned. There is new stuff being added every single day and a lot of it is customized with each given scenario. The key to migrations is planning and constant communication. So we’ll obviously have more and more of it here.

-Vlad

Sincerely,
Vlad Mazek, MCSE
CEO, ExchangeDefender


October 15, 2013

Answering With The Cloud

Filed under: ExchangeDefender,General,Hosted Services — vlad @ 9:52 am

oldworlditEvery new wave of technological advancement brings nuances that make it difficult to make the exact comparison to the problems old technology solved. The easiest way to promote the new stuff is to talk about all the new great things it does, but what do you say when you are questioned about things that are no longer a problem in the 21st century?

One of the questions we are usually asked is if a company has enough bandwidth to rely on Hosted Exchange.

Fair question. When the small company first started it’s Exchange deployment in late 90’s early 00’s it had all it’s employees in one site and every desktop was on the LAN. Fast forward to 2013 where most employees have mobile phones that are in constant sync with the Exchange deployment over the WAN. Remote offices, road warriors, executive laptops at home – now each user has several devices connecting to the Exchange server at the office and there would be actual net savings in bandwidth if the Exchange server went to the cloud

To be fair, these “infrastructure concerns” are typically coming from the IT employee who is trying to protect his job with inferior solutions: Your sales process should focus on actual business operations concerns around business continuity, security and compliance. Here are some ways to differentiate the cloud model with the DIY model.

Just how reliable is the cloud version? What happens when it goes down?

Well it uses the same software that you would run in your office so it is comparable to your existing experience. The difference with the cloud is that the systems are much larger and far more redundant so they can conduct more maintenance without affecting operations because it’s not a single server. Maintenance keeps small problems from becoming big problems and when there are issues they are posted here so you know exactly what is going on.

Cloud Exchange is also redundant across two data centers so if there is a networking issue that impacts one you will still be in business.

In the event of a catastrophic outage, where your cloud Exchange is actually down, you can rely on ExchangeDefender LiveArchive which gives you last year worth of email including all your contacts, calendars and appointments with full realtime access to send and receive even over a mobile device.

What about backups? What if they go out of business? How can I be sure I have my data?

You’re protected in several ways, the most immediate one being Outlook 2013 cached mode. Because Outlook 2013 is included for free we will upgrade all your workstations to store all your email locally on your workstations or laptops so it will be protected by the local backups first.

We also provide business level backups of your entire organization and we can do it on a monthly, quarterly or annual basis so you can snapshot your mail and keep it here or off site in a safe deposit box on a portable USB hard drive. We can even automate the process by keeping this information on BDR systems in our data center.

There is also an option for Compliance Archiving – we can store up to 10 years of email and have it available for immediate search without additional devices or appliances. It’s just another service available to protect your data.

To be honest, the concept of backups worked in the old days where organizations had small servers or single instance storage with a single RAID – cloud deployments are scalable, using multiple servers with DAG that keeps copies of the data in multiple locations. Because these systems are built for scale they offer more flexibility and more data copies – but we can certainly help you sleep easier at night by providing these additional services that make sense if you’re not so sure about the cloud.

What about security? I hear the cloud is hacked a lot! I have compliance to worry about as well.

The threat of having your security compromised is real regardless of where your Exchange is. One thing you can be sure of is that providing the level of monitoring and security layers available in the cloud would make an office server solution very expensive. ExchangeDefender provides stated Security Procedures document, Data Destruction Document, is SSAE 16 certified and undergoes multiple security audits every year – how about your IT employee?

We already mentioned Compliance Archiving, the system that gives you realtime access to 10 years of your email, where you can quickly locate any inbound, outbound and even interoffice email that matches search criteria. If you have HIPAA concerns, ExchangeDefender will sign a Business Associate Agreement (BAA) so you’re covered and have full access to your mail without worrying if it has been tampered with by the IT staff.

Security is really a matter of monitoring, technology and user awareness. ExchangeDefender has a lot more resources and higher end firewalls and DDoS protection service to address security problems when they pop up, patch the systems quickly because it can offline redundant servers, filter suspicious traffic and more that we cannot do affordably for you in the office. But what we can do is implement requirements for password rotation, we can deploy RSA SecurID for one-time passwords, we can monitor usage patterns and more.

Summary

Sometimes it’s hard for people stuck in the old model of IT to quickly accept how change has provided for better solutions to old IT problems. The key to a successful client relationship and a sale is not to argue some preconceived notions about IT but to explain the advances in technology and all the better stuff they will get from the cloud.

While everything about technology can be debated endlessly by the tech world, technical implementation to suit business has been taken out of the clutches of IT departments and placed into control of executives who have a more practical view of technology. Try asking two IT people: “What’s the best way to backup data” and see how many answers you get. Asking an executive will get you a different, more practical answer: We need to be able to continue work as usual within X hours but we need to have access to Y years of data in case of an audit.

ExchangeDefender and our partners are constantly evolving the best technology and the best local people around the world to solve these IT problems. Sometimes starting the conversation and framing it in a way to explain the advancement we’ve had in the past two decades when it comes to email is more difficult than just providing the solution. We hope this helps and if you need more info please do not hesitate to contact us.

Sincerely,
Vlad Mazek
CEO, ExchangeDefender


September 12, 2013

Selling your clients the dream.. The cloud

Filed under: Business Tips,Consulting,Hosted Services,How To — Anastasia @ 9:45 am

It’s here, the end-all be-all! As many of you may know we have some big things going on here at ExchangeDefender. Just last week we announced our new plan for managed migrations. In case you missed it, we are now going to start doing your migrations for you at no additional cost! That’s right; we will do the work for you. This new service will save you time as well as making you more profitable. Here’s what managed migrations can offer for you!

No more long hours: We wanted to make this as easy and seamless as possible. No longer will you have to spend countless hours on migrating mail, we take care of it for you. With less time spent on migrations you will be able to focus on generating new business. More business equals more money.

100 percent profit– Not only will you be able to increase revenue by saving time, you’ll also be able to pocket the entire cost of the migrations and not have to put in any work yourself. And no longer will your techs have to spend their time doing migrations, thus leaving you with additional revenue. When you spend less time managing the clients infrastructure you are able to focus on helping them with other aspects of their business.

Less Headaches– Whether you’ve been in the industry for 20 years or 2 years, you know the Cloud is the next big thing. The cloud makes it easy and simple to manage your clients. ExchangeDefender offers a central admin console and we give you the control. You don’t have to worry about someone within the company trying to mess with things; you are the only one in control and with the ability to access their accounts.

It’s important for you to see the value in this service, but what about your customers? How do you convince your client to make the switch?

Value : When upgrading or switching their infrastructure, many small business owners are very price conscious and only willing to do the bare minimum. Your clients will only pay for what they see value in and e-mail, after all is an essential function for day to day business activities. Upgrades to their filer server and ActiveDirectory can be costly and timely, something most owners are not willing to deal with. These are not changes that impact daily business activities, so appeal to their needs.

Redundancy– With ExchangeDefender’s redundancy in place, our services are much more reliable than a SBS that has a single point of failure. So in the event something does happen we are redundant , which allows your clients to continue working as normal .

Price– The cloud is a significantly cheaper alternative to SBS servers. First, there is the cost of the server, and then there is the maintenance and what about if the server goes down? These are all additional cost incurred by the business that they could be allocating elsewhere. Not to mention the space it takes up.

Next week I’ll discuss how to price the solution. You’ll need to understand what others are charging and strategies for presenting to the customer. The first step in this process is you, as the partner understanding the comparisons. When presenting this offer to clients, you are not comparing apples to apples if you’re presenting ExchangeDefender vs. the bare bones competition solution, you’re comparing apples to oranges. So don’t be fooled by the competition.

For more information, please contact me at : Anastasia@ownwebnow.com or 877-546-0316 x 739.


September 10, 2013

Taking the Worry out of Selling ExchangeDefender Hosted Exchange

Filed under: Business Tips,Consulting,Hosted Services — vlad @ 8:30 am

By now, there should be little argument left about the disadvantages of moving your clients messaging platform to the cloud. From a MSPs point of view, hosted email is a no brainer. Very little knowledge of the technology is required to start offering a hosted exchange solution to your client base. In fact, the only skills you need to possess to open an entirely new revenue stream for your business is the ability to type and follow directions. What I want to express to you now is that you don’t need to be an Exchange Administrator, or even need to know how the technology works for you to offer a hosted Exchange solution to your clients. Having ExchangeDefender takes away all the headaches of having to setup, maintain, and support your hosted Exchange clients.

How ExchangeDefender’s Hosted Exchange Benefit both You and Your Client
The benefits for you as an MSP are relatively simply to understand: It allows your business to expand its technical offerings; which in turn, adds an additional revenue stream coming into your company. The advantages for your client is that they can finally stop worrying about that single point of failure called a server sitting in the supply closet. ExchangeDefender consists of 40 data centers worldwide and offer many services such as email hygiene, LiveArchiving, and mobile device support using ActiveSync technology built directly into our hosted Exchange platform. Other services such as long-term compliance archiving and corporate encryption can be easily added on when requested. ExchangeDefender has everything you need to offer your clients a reliable and compliant messaging platform.

Email Setup and Migration
By partnering with ExchangeDefender as your messaging solutions provider, you receive unsurpassed support in setting up and migrating your clients existing messaging platform to ExchangeDefender’s global network. The most important item to remember when talking to your clients about migrating their existing email is to constantly communicate with them—step by step. This should be accomplished in a sit down meeting with the necessary people in your clients firm. Your biggest job is to assure your client that no emails will be lost, mail will continue to flow, and that downtime will be kept at a minimum. All of this can be achieved by simply keeping them in the loop. Providing them with workflow documentation as to how the migration will occur will greatly reduce their worries of not being able to access their email for an extended period of time. Explain to them that their mail will be moved, the MX mail records will be modified, and Outlook/mobile devices will be configured. The benefit to you, the partner, comes from the recent announcement of ExchangeDefender’s new Migration Service for Solution Providers. This service allows you and your techs to concentrate on other projects in your business while ExchangeDefender handles your client’s mail migration and support for you.

Wrapping It All Up (with a Bow on Top)
Steve Jobs was quoted many times in his life. One of my favorite quotes of his was. “People don’t know what they want until you show them.” How can your clients know what is technologically best for their company if you never show them or talk to them about it. Most MSPs I talk to and know are sadly leaving money on the table because they are scared of the technology necessary to pitch solution to their clients. ExchangeDefender is removing all those barriers for your company. By partnering with ExchangeDefender, you can comfortably offer a secured and compliant messaging solution with migration and support services included.

Michael Alligood


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