Announcements – ExchangeDefender Blog

May 8, 2014

Exchange Essentials Relaunch

Filed under: Announcements,Hosted Services — vlad @ 3:01 pm

Hello partners, Vlad here, bringing you the latest news about the most anticipated launch we’ve had all year: Exchange Essentials. If you haven’t seen the webinar about the new service(s) please click here to watch it:

Exchange Essentials Relaunch

In short, we found that lots of people were using our Exchange Essentials to serve the segments of the market that we didn’t think would find Microsoft Exchange appealing. We were surprised both on the low end (for part time businesses, MSPs that were tired of supporting POP3/IMAP) and on the high end (bigger companies that wanted to save costs and didn’t need or want the full enterprise look and feel). So we decided to redo the product around our core strengths and help you put out a solution that made a lot more sense. With that, we feel like there are three core values that we bring above and beyond our competitors:

1. You will never go down. Exchange is Exchange, it will go down – when it does, you’ll still have Emergency and LiveArchive to send and receive mail.

2. You won’t have to compete with us. Service is only available through our partners, no direct sales.

3. You are getting the best regardless of how much you pay. There is no difference in terms of the infrastructure that is holding your data, you won’t be stuck on slow servers or old versions just because you didn’t pay for the top tier.

So we now have Exchange tiers that are priced below Microsoft and Google Apps and in our opinion offer a far better designed-for-business service. And we did not want to compromise on the solution – which complicates things a little with contracts, prepayments, commitments and different features coming at different price points. So I wanted to give you an idea of what will happen the next time you attempt to order Exchange Essentials from us.

I want to sign up my client for Exchange Essentials..

If you attempt to do so through the portal or over the phone, you will get a message that someone from our management needs to speak with you. I’m not going to sugar coat this: Reality is that we can only make money on these services if we all do our part. Consider the call as a part of presale consulting – we want to make sure you know exactly what the product differences are, how to market them, how to sell them, how to price and them and how to profit from it all.

How are we going to do that? Well, shortly after speaking with one of us you’ll get a welcome packet. Here is what’s in it:

Brandable Marketing Collateral – We’ve built client-facing marketing collateral that just needs your name and your logo (or change it up completely if you wish)

Pricing Guide – Detailed pricing, contracts, requirements and pricing breaks in an easy to understand guide.

ExchangeDefender Essentials Question Based Sales Guide – Sample questionnaire, question sequence and open ended questions that you can ask your prospects in order to determine the best solution for them.

Sample Proposal, Contract and Invoice – Proposal language, sample contracts and item descriptions for your invoice.

Web Site Collateral – Cut and paste info into your web site.

PowerPoint Presentation – Presentation covering Exchange services that can be delivered in under 3 minutes to a non-techie audience, just apply your company colors and logo.

Yes, that’s a lot of stuff but the more we can do to help you the less time you’ll have to spend trying to figure out how to describe this product on your web site or create from scratch.

It’s as simple as that. Exchange Essentials is already available for order in United States and Essentials service with mailbox servers in Australia and Europe will be available starting with June ‘14.

Let’s talk! If you aren’t profiting from the cloud you’re missing out.

Vlad Mazek
CEO, ExchangeDefender

March 7, 2014

ExchangeDefender & Exchange 2013 Essentials Changes

Filed under: Announcements,Webcast — vlad @ 2:56 pm

ExchangeDefender Essentials and Exchange 2010 Essentials have been some of the most popular products in our portfolio for the past year or so. Originally designed as a compromise between “Enterprise” and “Essential”, the products were designed with IKEA principle in mind: “We started with the price… and built a product around it.”; Due to the products popularity and demand we have redesigned 2013 network from the ground up and would like to share the details of the changes that are coming up in April:

ExchangeDefender & Exchange 2013 Essentials
Wed, Mar 26, 2014 12:00 PM – 1:00 PM EDT


On the original 2007 network we ran pricing specials as we reached capacity on our large scale clusters where we could fit a few hundred mailboxes before building another mailbox cluster. With 2010 we had an Essentials system that was identical to our Business setup but without data center redundancy and business continuity – something many could easily live without until they had an issue or their needs grew. During this time we were presented with many usage scenarios in which Essentials simply made a lot of sense.

With 2013 we are expanding the Essentials portfolio to present both new solutions as well as new pricing points to give our partners working in home and micro-business settings a way to create a solution that fits these new concerns. While the focus is clearly on paying only for the essentials, the business model will allow the client to compromise only in the areas they desire to based on the environment they manage – we have made many of the product features optional, adjusted the SLA, adjusted support and business continuity offerings, and a lot more that will be discussed on March 26th.

Please take a moment to register for the webinar and we look forward to sharing the new product suite with you!

Vlad Mazek
CEO, ExchangeDefender

January 7, 2014

Announcing LiveArchive 4

Filed under: Announcements,ExchangeDefender — vlad @ 12:20 pm

After extensive beta testing and taking tons of feedback on the design and future of LiveArchive, we are proud to introduce you to our newest version of ExchangeDefender LiveArchive. Available today and with all your email already loaded into the new system. What’s new?

New LiveArchive goes beyond email business continuity – it not only caches your inbound and sent mail but also keeps your contacts, calendars and appointments. It’s available anytime you need it via a secure web site, it is easily accessible from your smartphone and it even use IMAP to get to it from your email software like Outlook or Thunderbird.

Just remember to bookmark

This was an enormous undertaking as a result of everything we’ve learned through the year of running the massive failover service. We’ve retired Microsoft Exchange as it simply could not scale or effectively provide the kind of service the new IT demands. When LiveArchive was conceived most business users had a central server and workstations in close proximity to it, so the biggest demand was to at least be able to access email if anything went down.

In 2014 and beyond things are a lot more complex and everything is in the cloud that never goes down, right? Smile

Truth is not just that the cloud is far less reliable than advertised but that there is often no centralized point of backup or control of corporate data. Some information is in Exchange, some is on your phone or your iPad, some is on another cloud file sync service and third party subscription services take care of the rest.

Our design challenge with the new LiveArchive was clear: Look beyond email and create a central point of business continuity for all corporate communications. We have built a massively scalable and redundant platform that can pull and receive information from third party services.

This is what we have delivered with LiveArchive and this is the future of ExchangeDefender as a business – providing security and backup for the cloud.

What does it look like?

With Microsoft out of the picture the look and feel of Microsoft Outlook Web Access is replaced with a scalable UI that works great in any browser you may have – which is convenient when you consider the growing variety of mobile devices and tablet/laptop platforms. Just point your browser to LiveArchive and it will find your grid as you authenticate.


During the beta testing process we recommended that our partners configure dormant profiles on their clients mobile phones so that when the downtime does happen they are just a few clicks away from setting up a full communications platform. In fact, once you switch from your native email platform to LiveArchive the experience with the mobile device is exactly the same, it’s very hard to tell the difference.


Please don’t wait for your infrastructure to crash before you look at setting up LiveArchive, partners that don’t track passwords and configurations tend to reset clients ExchangeDefender password as a first impulse reaction to an outage and then deal with another stack of problems on top of the actual outage. But we got you anyhow – our iOS and Android apps will be on the market soon and they deliver the full experience of the LiveArchive right inside of the app.


Don’t worry, you won’t even have to remember the LiveArchive address once you install the app, it’s right there on the shortcut bar:


In summary, it’s cold outside and now is the time to check this out. Smile

Vlad Mazek
CEO, ExchangeDefender
(877) 546-0316 x500

December 12, 2013

We’ve Upgraded Exchange Essentials

Filed under: Announcements,ExchangeDefender,Promotions — vlad @ 10:29 am

Let’s face it, not all businesses need mission critical, data center redundant, year-long business continuity backing their operations. They just need an effective system to communicate and collaborate. Say hello to ExchangeDefender Exchange Essentials 2013. Here is the executive overview:

Microsoft Exchange 2013 Mailbox (10GB)

ExchangeDefender Essentials Security

5 days of business continuity (Emergency)

Private Branding + White Label

24/7 Support via portal, phone and chat

Just $7.99 $6.99 / month

This highly redundant offering is a perfect starter email solution for a company migrating from SBS or in-house server solution. True, it doesn’t have long term business continuity of LiveArchive, compliance, encryption, migration assistance or data center redundancy but if you need to manage your budget this is a great way to do it.

One more thing: For the next month we will be offering a discount of $1 that will be locked in for at least one year, so it’s yours for just $6.99 per user per month. Of course you can rebrand it and adjust the pricing to compensate you for provisioning and rollout.

But what if it goes down?

Exchange in the cloud is the same as Exchange in your office, there is no magical version and from time to time it will have issues. We have a redundant and clustered deployment so when we have to do maintenance or when there is an unexpected issue, we can shut down servers without interrupting service. But let’s say something significantly bad is going on and everything goes lights out – what now? Well, we have ExchangeDefender Emergency backing you up and giving you access to 5 days worth of email archive that you can search, view and reply/compose from. You continue to work until your Exchange mailbox is ready.


This in fact is the biggest and easiest upsell in our cloud portfolio: Once you show your users how easy it is to be able to send and receive email when there is an outage, just tell them you have another solution that also gives them access to all their contacts and appointments – along with a year worth of items available for them. Oh, and it works on your mobile device as well so you don’t have to be stuck in front of a PC with a web browser. For just $2 a month more you can have ultimate peace of mind knowing that you’ll never have to worry about your mail.

But Vlad says this is not for business? Is it?

As an expert (not meaning smart, meaning I’ve been through enough email outages to know better) I cannot in good conscience recommend a solution that I know has a potential to cause downtime. ExchangeDefender Essentials was built as a way to compromise on data center and business continuity systems in order to create a budget friendly service.

My personal opinion of the potential pitfalls is not the corporate representation of the product or everyone that works here: We support the product around the clock, we spare no expense when it comes to creating a high end product, we have built what we believe is the most effective and most powerful email solution on Exchange 2013. But if something has a potential to go down, when the rock solid one costs just $2 more, I just cannot hide my contempt for it, that’s all. Take it with a grain of salt as you do all opinions. This is just one of the differences with ExchangeDefender, we are here for our partners and our clients – not investors. We want to give you every benefit we can possibly come up with so you can win in the market and make your clients happy.

To sum it up

Enjoy. If you have any users on SBS this is a great opportunity to get them on a solid platform for $6.99 with the discount through the end of January 2014.

Vlad Mazek, MCSE
CEO, ExchangeDefender

October 10, 2013

ExchangeDefender Migrations & Support Business Model

Filed under: Announcements,Webcast — vlad @ 3:20 pm

ExchangeDefender Migrations & Support Services is off to an incredible start. But I’ll be first to admit that as usual, marketplace adoption of our solution is slightly different from the way we expected it would be. This webinar will briefly explain our services and business model and then dive deeply into the way our Migrations & Services business has been adopted so far by our partners and how everyone is leveraging these services for a profit. No two small business IT Solution Providers are alike – there are MSPs, ISVs, VARs, specialists, technicians, large IT departments and small contractors to Fortune 500 that are leveraging our services to deliver solutions to teams small and large – and one thing they all have in common now is that they have a partner that can help them scale and quickly offer cloud solutions that are not just latest and greatest but also supported and implemented end to end:

ExchangeDefender Migrations & Support Webinar

01:52 What’s new
05:47 Migration Services
08:30 Does it make sense?
10:14 Support Services
12:45 Does it make sense?
14:53 Promotions, Strategy, Win-Win
16:39 Migration Overview
23:08 Migration Overview
25:47 Profit Opportunities
29:10 Migration Fees
33:36 Migration Assistance
38:06 Migration Parallel Tasks
47:28 Cloud = No More IT Problems?

I cannot stress this enough: This is an invitation to a partnership. Migrations & Services is not a product you pick off the shelf and throw into an invoice – it is a project oriented rollout where we do as little or as much as you would like us to do. We can do the migration. We can do the support. We can do the software rollout. We can move the email. We can manage the DNS and manage the VIPs that need their iPhone and iPad configured. We can even bill the client and pay you a commission. We can do anything and everything you want us to do: But the point is that you can build a huge business by being a part of this. Let’s talk.

ExchangeDefender Migrations & Support Services are about giving you scale. About giving you freedom and time to pursue more profitable ways to be more valuable to your clients while leaving the complex, annoying, time consuming and frankly thankless tasks to us. Please download the webinar and hear what our partners have done with us so far, how they are structuring these deals, what they are charging for it, how they are executing side projects and how everything works in real life.

I urge every single one of you reading this post to email me at and sit down for a conversation about what this can do for you. No pressure, no sales quota (after all, you’re talking to the boss), no tricks, schemes or purchase required: This is the biggest opportunity we are presenting to our partners in the 16 year history of our business and I am personally the one spearheading this effort because without you none of this would ever be possible.

Vlad Mazek, MCSE
CEO, Own Web Now Corp

October 7, 2013

ExchangeDefender Reputation Scoring

Filed under: Announcements,ExchangeDefender — vlad @ 10:50 am

When you send an email through ExchangeDefender it is checked for the presence of viruses, malware, SPAM and other dangerous content. It is our responsibility to make sure that the mail crossing the network, both in and out, is safe and that we are notcontributing to the flood of junk across the Internet. This is the story of our outbound network and it’s working great.

We also have another network, outbound-jr (affectionately nicknamed junk relay) where the rules are a little more relaxed. Some organizations have business case scenarios thatrequire them to send out null sender messages (maintenance, bounces, oof replies), some like to send bounces, some have massive email notification systems (RMM, transactions, etc) and they are on the line of legitimate andjunk mail as a choice. Since junk classification is handled by computers, (not humans), sometimes-legitimate mail is not being accepted for delivery.

A change that we are considering implementing, is a stricter set of monitoring and access restriction controls on outbound-jr. The first of these is a restriction on open SMTP ports, which often contributes to open relay mass mailings. This can be accomplished by rolling out a service that will deny access to outbound-jr if a client’s port 25 is accessible from the Internet (outside of the ExchangeDefender network). Traditionally this has been managed by IT departments and partners, but with a constant barrage of overly aggressive SPAM methods, the ability for most to manage this without security threats or incidents is an overwhelming issue.

To counter these threats and provide the most effective and best solution possible for our partners, we are soliciting feedback and beginning the alerting process to clients that have port 25 open without IP restrictions to the ExchangeDefender network. If there are no major objections to enforcing IP restrictions to port 25 (after all, if you have external client that requires SMTP relay access they can always use the SSL port) then we are considering adding this as a service requirement.

Thoughts? Opinions? Let us know via phone, chat, support tickets or just email me at

Vlad Mazek, MCSE
CEO, Own Web Now Corp

August 16, 2013

LocalCloud 2.1

Filed under: Announcements,Development,ExchangeDefender,Software — vlad @ 8:07 am

We’ve released an update to the desktop version of ExchangeDefender LocalCloud. We’ve spent a few days sifting through bugs reported via (The bug section) @ for ExchangeDefender LocalCloud and those are the ones we focused on and fixed. Listed below are the hand full of bugs that were isolated and corrected. You can find the most recent version (v1.2), here.

· Fixed an issue that would cause the application to crash upon launch.

o This issue was caused by invalid .ICO files being supplied for branding. Even though it explicitly states that you must provide .ICO files for the Product Icon:, we had users uploading (jpg, gif, png) files.


· Fixed an issue that would prevent files from being deleted from the cloud upon request.

· Fixed an issue that would cause the application to continuously download/synchronize files.

While out team was busy correcting the issues reported for the desktop version of LocalCloud, we finalized our initial Web Version of the file sharing software. The web interface is a slightly trimmed down version of the Desktop Software, for what should be obvious reasons.

The Web Interface Offers, (Fully Integrated – into the (USER) control panel.) the ability to view, download and upload files to your personal /shared LocalCloud accounts.


The accounts you have access to will be located in the left panel and their content is located to the right. You can easily transverse through the file structures to either upload or download a desired file. Complete with real time file upload & download status and located at the bottom of the screen is your storage quota. Now you can view & access your files from virtually anywhere.

August 13, 2013

Blogging Something New

Filed under: Announcements — vlad @ 9:18 am

If you’ve followed our blog for a while you have seen us mostly focus on the product development, support, marketing and all things related to ExchangeDefender. No change there, but I have something new: we have chosen to start adding more technology consulting content that can help you with our solutions.

As we have grown so have our partners. Many of whom are hiring technical and business staff that doesn’t have in-depth knowledge of the increasingly complex and legally challenging landscape of modern communications. As our solutions help businesses manage operations, communicate, store data and collaborate it’s on to us to help you tell a compelling story.

Simply put, we are doubling down on the educational and training resources at ExchangeDefender.

Our webinar on August 28th will feature a lot of new stuff and we will cover the new versions of ExchangeDefender, Shockey Monkey, Unicorn, LocalCloud and several new initiatives meant to help you grow your business and make your clients more efficient. We will use this blog as a run up to that webinar, posting educational content that will give you more background about everything we are doing, how we see our partners taking advantage of our solutions, where opportunities are and what potential pitfalls you need to avoid.

You have to pay attention. Or choose to ignore it. I have many conversations with our partners on the polar opposites of satisfaction with our content: To some our information and our people are priceless – for others there is just too much stuff and stuff is hard to find. Strategically, after much debate and internal arguing, we have chosen to continue putting out more content and Google search for specific questions that folks ask us for from time to time. If you can’t find it on the web site, call us or chat with us and we’ll track it down. I have to be honest with you – the business IT is now far more serious than it was 5 or 10 years ago, the legal exposure is great, dealing with liabilities and regulatory compliance is a challenge that is a part of our value proposition. We will take our time to train you and make you successful because if we cannot jointly solve these problems and help our clients succeed above those that don’t care… then there is no reason for us to be in business. I truly believe that and the whole team at ExchangeDefender believes that.

We believe that our most profitable days are ahead of us which is why we are spending money on these solutions just as others are trying to sell theirs for scrap: The difference now is that the easy money may have already been made and the most profitable projects ahead will require skill beyond IT and ability to provide guidance beyond what can be found in a quick Google search.

We will help you as little or as much as you need us and on behalf of the entire team here, thank you for your business.  

Vlad Mazek
CEO, ExchangeDefender
877-546-0316 x500

August 5, 2013

ExchangeDefender Managed Launch

Filed under: Announcements,Webcast — vlad @ 3:23 pm

We are holding a very special webinar on August 28th to announce the launch of a new service to supplement our ExchangeDefender Exchange, SharePoint and Lync offering. If you currently work with ExchangeDefender and have a growing business I cannot possibly encourage you more than to attend this event and learn what we are doing to make it possible for you to grow faster. Please register as soon as possible as seating is limited and recording will be available only to active partners:

Wed, Aug 28, 2013 12:00 PM – 1:15 PM EDT

Seriously, if you attend one webinar of ours this year.. make it this one. People have been begging us to offer these services through our partners since the launch of Managed Messaging last year and we’re going at it 100%.

We have a limited availability of the new services we will be announcing and they will be limited to our active partners as we hire on more people and scale the service out to meet the demand that we expect to be off the charts.

If you have not had a chance to hear our last webinar, please take a look at it. We have spent the past 9 months on reengineering our new solutions and implementing a new level of discipline across the organization including the SSAE16 audit. The amount of work, efford, training and migrations we have executed has prepared us to take this next leap into helping our parters grow faster.

As you will hear me say repeatedly during the webinar, the time to gain a massive market share in the cloud is now. This is likely the only time you will get to properly position your solution as the one that has support backing and is designed and managed for business, not for freebie advertising sales. While we do not have anything against the solutions offered by Microsoft and Google, the problem businesses have with communications are far different than those of consumers and everyday email consumers. Communication is critical to a business, as is compliance, protection from lawsuits and ability to enforce corporate policies, encrypt sensitive information and have an organization that will answer the call and help with an email issue any day.

Please join us. We feel that the hundreds or thousands of dollars you will earn on the very first deployment are well worth being there. You need to understand the business model and we are here to help you build around it.

July 18, 2013

ExchangeDefender SQL Balancer Maintenance Window

Filed under: Alerts,Announcements,ExchangeDefender — vlad @ 5:46 pm

This Friday, July 19th, 2013 we will be conducting an upgrade, stress testing and DDoS simulation against ExchangeDefender SQL backend, load balancer backend and the overall infrastructure fault tolerance starting at 3PM and ending at 6PM EST.

During the maintenance window mail flow will not be interrupted and mail delivery will not be delayed. Access to email, LiveArchive, mobile services and so on will not be interrupted either. Access to site, including the ability to make configuration changes or release SPAM, will be interrupted periodically. Again, no email will be lost or delayed.

Following the upgrade our capacity across the core ExchangeDefender network will be increased which will enable us to launch additional services that will be discussed in the upcoming webinar. We apologize for the inconvenience this causes your clients as they may be presented with the message “We are currently conducting routine maintenance, please try your request again in a few minutes”

Scope of the effort

Isn’t this something you could do outside of the peak hours?

Yes, and we routinely make changes and upgrades during the standard weekend maintenance intervals.

For the purposes of this upgrade and an assessment of the new failover systems brought to the new version of ExchangeDefender, we wanted to run a maintenance interval during the peak usage and ascertain both our ability to handle traffic with the brains of the system offline (ExchangeDefender SQL) as well as test geographic redundancy during peak hours.

We felt it was better to have this done at the same time on a scheduled and controlled circumstances than under the unplanned service outage or DDoS.

As I will discuss next week, we have spent a fair amount of money and time upgrading the network not just to be able to sustain excessive outages but also distributed attacks, hacks and so on. We expect to be able to operate the network in a distributed and autonomous environment should we experience massive changes in Internet routing and availability of global networks. If you’ve been paying attention to the news, international government response to NSA espionage, rise in sophisticated hacking and network exploit activity, the reasons and the manner in which we are executing this maintenance window should be self explanatory.

As always, our staff will be available in higher than usual counts so please count on us.

We will also be providing a play-by-play updates as usual via NOC and our @xdnoc twitter.

Vlad Mazek
CEO, ExchangeDefender
877-546-0316 x500

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