Most of our partners are very familiar with our LiveArchive product which is the core of our offering:
LiveArchive is an enterprise-grade business continuity platform that lets you resume work right where you left off if the Internet connection was interrupted or other technical glitches got in the way of getting things done. Powered by Microsoft Exchange 2010 in multiple data centers, LiveArchive delivers a robust and redundant solution that is secure, reliable and free! The best part of all is that LiveArchive is always on, constantly archiving your sent and received mail, so there is no maintenance or management to worry about in case of an outage.
LiveArchive is of course powered by Microsoft Exchange 2010 and has a fully redundant infrastructure spread across two different data centers for ultimate reliability. It also holds a year worth of email, making it… extremely expensive.
ExchangeDefender Essentials was built with almost the exact opposite goal from ExchangeDefender. It was designed to be affordable, to be a core of what every business needed to protect, secure email and assure business continuity. To make it affordable, ExchangeDefender Essentials does not come with LiveArchive. Or Encryption. Or Web File Sharing. Or Web Filtering.
Of all those awesome components that should be a basic requirement of any Exchange deployment, LiveArchive is the most valuable one but the reality of small business is that budgets are tight and sometimes you have to make a sacrifice.
It explains why ExchangeDefender Essentials has been one of our best selling products in 2011.
ExchangeDefender Essentials Changes
Earlier this fall we announced that we intend to turn ExchangeDefender Essentials into a market leader.
We will do so with a massive cut to the price.
Why? Because the antispam world has standardized it’s basic offerings around $1/month and we can do much better than that.
But is price enough to make the switch? We didn’t think so.
So we built an affordable business continuity product for ExchangeDefender Essentials.
I would like to invite you to participate in the beta of this new product. If you currently have a client on ExchangeDefender Essentials please email email@example.com and provide the domain name that is currently running on ExchangeDefender Essentials. We’ll enable the new archiving product for them.
ExchangeDefender Essentials Emergency – e^3
We’re currently calling this product ExchangeDefender Essentials Emergency or E^3 (e-cubed).
The idea is, once your mail server or your access to email is interrupted, you can continue to work elsewhere – through the emergency system! (We realize it’s corny, it’s the best we could come up with on a short notice, if you’ve got a better name let us know). Here are some specs:
- Access to past 5 days of email (goal 14)
- Secure Web and IMAP access
- Access to all inbound mail
- Ability to send mail via Web
- Powered by Linux
- Mobile access
… nothing to install or configure, works automatically via MX replication even while your server is down (unlike snapshot server agents or WebDav/API connections) so it works on Exchange, GroupWise, Google Apps, BPOS, anything you can modify the MX record for.
Initially we will offer this product with five (5) days of mail and hopefully increase to two weeks (14 days) over time.
We realize that the major objection is that the product is not based on Microsoft Exchange 2010, that it doesn’t have data center redundancy, that it’s not available for a year, etc – all of which are fair arguments – but they hold true as criticisms of all of our competitors. Most of which will not include this feature free of charge.
We also believe this is something that will make our partners far more competitive in the marketplace and finally give many of you a good reason to move from our competitors to us or give something to those more budget conscious clients.
We look forward to having another great year and hope this gets you fired up about 2012. If you’d like the details about the price cut coming to all ExchangeDefender Essentials clients please feel free to ping me privately (NDA required; in a nutshell: You’re going to love it)
Vlad Mazek, MCSE
CEO, Own Web Now Corp