New Marketing Initiatives – ExchangeDefender Blog

March 10, 2015

New Marketing Initiatives

Filed under: Events and Conferences — vlad @ 12:17 pm

As I’ve been saying for several years now, the face of modern IT Solution Provider is changing. For over a decade Own Web Now and ExchangeDefender have been regular sponsors of IT events including Microsoft Big Day, Microsoft Technet, Microsoft Developers Conference, Autotask, ConnectWise, TigerPaw, SMB Nation, ASCII, HTG, Datto, nAble as well as many vertical specialty shows, product user groups and so on.

Around this time last year I wrote a post explaining that we are changing the way we help our partners grow and manage their clients. In the past it was enough to merely present the product and the partner would literally do everything else. But as the industry, partners (channel) matured the responsibilities have shifted in a way that makes ExchangeDefender far more than just an isolated vendor – today we provide billing, support, onboarding, troubleshooting, backoffice, direct sales and support as well as integration and audit services. We have some new people here to help us push our partners in the new direction.

As a result, our marketing budget has been reallocated to help serve your needs better. In the survey sent to our partner base only 3% of you indicated that you will personally attend one of the shows we planned to sponsor in 2015. But given the option to present an event, run a joint marketing campaign, assist with RFP and presale process, attend and sponsor lunch & learns… well, let’s just say nearly the entire marketing budget got moved to it.

I’m sure you want to know what I will do with my collection of white suits? Where will we get updated ExchangeDefender tshirts and Shockey Monkey USB chargers? Rest assured the answers are coming soon, but if you would like to get involved please get in touch with us.

Sincerely,

Vlad Mazek, CEO