ExchangeDefender–Making IT Simple

This is my last week with ExchangeDefender. I’m very sad to be leaving, but excited to move on to new opportunities. As I reflect on my experience working with our partners to resell ExchangeDefender solutions, one singular idea prevails, and is worthy of this final installment in my weekly business development blog:

ExchangeDefender solutions are all about making it simple for you and your clients to succeed.

Hosted email can be very simple – pay one flat price per month per mailbox for a set of great services that meets all the client’s needs. Yet some providers choose to make it very complicated – just determining what the per-mailbox cost will be can seem like solving an algebra problem. Hidden add-ons and fees abound, and add up very quickly to costs much higher than anticipated. When anything changes, like storage needs or mailboxes or additional services, account changes can be complicated, may affect the price dramatically (which wreaks havoc on your profitability), and can be difficult to manage.

At ExchangeDefender, our Hosted Exchange 2010 + SharePoint 2010 service makes it very simple. For one flat, all-inclusive rate per mailbox per month, you can offer your clients a hosted messaging solution that is flexible enough for their varying needs today and tomorrow, and robust enough to enable you to turn a profit on every mailbox every month.

“Under promise and over deliver”

Let’s say your client, like so many small businesses, indicates in the sales conversations that they “just need a basic email solution” that will work and keep them safe and secure. Well what if you could offer that to them, at a great price, with all the features that they could ever want to “add on” later built right in and ready to go when that time comes?

ExchangeDefender Hosted Exchange 2010 + SharePoint 2010 solution comes with full ExchangeDefender protection, an Outlook desktop license, Live Archive service, web filtering, web file sharing, and even more great features built right in. If your clients don’t need or want any of them, you can simply disable them. You can deliver that fully-customized functionality with just the click of a button in your management portal. There’s no migration, no additional provisioning or payments, no updates. It’s just that simple, for you and your clients.

We offer ExchangeDefender Hosted Exchange 2010 + SharePoint 2010 to our partners for $10 per mailbox per month, with additional discounts available based on volume. You get to mark this up and charge your client at your discretion. We typically see the service being resold for $15-20 per mailbox per month, providing a nice healthy margin to the MSP partner. And the price includes everything, with no fine print or hidden catches. $15 a month for a full-scale, customizable Microsoft Exchange email service sounds very appealing.

It’s easy to manage, so you’ll spend a little less time managing each client’s changing email and messaging needs, which adds up to big impact on the bottom line. Remember that when the fee is fixed, the goal is to minimize your internal costs for managing and delivering each service to each account, to be most profitable.

Do you find this information useful?

If you’d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http://www.lookscloudy.com where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders and more.

Kate Hunt
VP Community Development, ExchangeDefender
kate@ownwebnow.com
(877) 546-0316 x777