Last week we announced our messaging portfolio for 2011. If you missed it, the recording along with the webinar and podcast is now available.
Did you miss the webinar? Here is the recording:
The biggest news of the day was ExchangeDefender Managed Messaging, combining all the services necessary to go to the cloud in one affordable package. The second biggest announcement was regarding CloudBlock. Finally, we wanted to plug a hole in our product portfolio that was dictated by the marketplace.
ExchangeDefender was designed as an all-inclusive solution: protecting you from SPAM, providing business continuity, archiving mail for easy access via LiveArchive, delivering web file sharing functionality as well as web filtering. We felt that we had to protect the client entirely because if we left a hole in the security portfolio the client could be easily exploited.
Our competition saw all of these “necessities” as ways to earn a quick profit. By offering bare bones product and getting people that shopped on price they could easily mark up add-ons as the clients realized they needed them.
It’s important to note that not all companies are made the same and not all IT departments design their networks in the same way. Some have appliances for web filtering, some rely on third party services for web file sharing, others have appliances for archiving purposes. How the network is designed is largely up to the IT department and the specific company needs where some ExchangeDefender features may feel superfluous. This is something that many of our service providers told us was their biggest advantage by going into a client and a way that ExchangeDefender alone lands managed services contracts:
“We go down the feature list in ExchangeDefender and we ask them if they have that feature in their current solution. Yes or no? How much are they paying for that? We then present our managed services plan and just go through their current costs and repeat: We can knock that off your bill so you won’t have that fee to pay again. As we go through their expenses we make our managed services product much more appealing and it always leads to sales.”
We have seen a great number of partners that don’t want an all-in solution and instead want a barebones product. We feel that CloudBlock will help those looking at the price as the only objective. We also feel that ExchangeDefender Essentials will fit the middle ground, where you want your own product with your own brand and margins but a huge discount for only selling the essentials.
ExchangeDefender Essentials is ExchangeDefender without all the enterprise stuff: No LiveArchive, no Web Filtering, no Web File Sharing, no Encryption, no SplitMX, no FailPOP and no compliance archiving.
ExchangeDefender Essentials provides enterprise-class SPAM and virus filtering, mail queueing when your mail server goes down, outbound SMTP relay and all the core technology within ExchangeDefender to keep your network secure. It can be centrally managed, connected to your PSA and is fully supported by us.
Most importantly, ExchangeDefender Essentials is 50% cheaper than ExchangeDefender. It comes with no minimum, no contract requirements and is available on all new account.
Vlad Mazek, MCSE
CEO, Own Web Now Corp